Almost all people want to increase brand awareness, but not everyone knows how to do? In this article, we offers you 13 tips to help increase brand awareness.

1. Top 13 Tips to Increase Brand Awareness
Producing a product successfully is one thing but getting customers to buy it is
another. Getting customers to know about an existing product requires use of
appropriate marketing strategies. Marketing is one of the most important tasks that a
business owner must understand in order to remain relevant in business. To ensure
that your brand gets the best visibility in the market, you should adopt a wide variety
of marketing strategies.
Below are the 13 tips to help you increase brand awareness:
1. EZTalks
EZTalks is an online platform for trainings, online meeting and webinars. EZTalks
offers HD video conferencing for face to face communication, a white board and an
audio support. This platform can also be used for marketing.
Using EZTalks is simple and easy. Start a meeting by using your favorite device such
as phone or laptop to launch the program then invite friends or people through email,
phone, or instant messages. Once you run the program, the webcam transmits your
image to the screen. FYI, you can check how EZTalks webinar increases brand
awareness.
2. Use Websites
Use of websites for marketing has become popular with many businesses. Since most
businesses, companies and homes are based online, internet is efficient and easier to
meet customers. You can use the search engine optimization technology to increase
the visibility of your website.
3. Partner with other websites
To promote your brand, link with other company websites by requesting for ads on
their websites. In this way, you can increase internet traffic to your website.
4. Social Media
Create social media accounts for marketing your brand. Social media sites such as
Facebook, Instagram and Twitter can help to increase the brand awareness. Increase
your activity on these sites by creating multiple accounts and post pictures of the
product there.
5. Print media

2. Whereas the use of print media may have declined due to the emergence of electronic
communication, other customers still read newspapers and magazines. You can
negotiate for lower advertising rates with newspaper companies. Design attention
grabbing advertisements that conspicuously display the brand and explain its
importance.
6. Sponsor Events
Sponsoring public events such as golf tournaments, athletics and other celebrations
can promote the awareness of your brand. You can do this by prominently displaying
the brand`s name on posters and other exhibitions during the event. To minimize costs,
you may partner with other institutions or companies to promote such events.
7. Product display
Appropriately display the product on the shelves. You can arrange the brands in such a
way that they can be easily noticed by the customer. In addition, display these
products at locations where people flock, such as check-out lines.
Attractive product packaging can also draw the attention of customers who may not
be planning to buy it.
8. Freebies
There is no doubt that everybody loves free stuff. You can donate branded goods such
as T shirts, caps, pens, newspapers and Frisbees at common occasions like local
festivals.
9. LinkedIn Publishing
LinkedIn enables users to publish posts using LinkedIn publishing tool. If your
product draws enough attention, it may end up in the LinkedIn home stream for many
users to view. You may also attach posts to your LinkedIn account or start your own
company blog and post adverts on it.
10. Referral Programs
You can also promote your product or service by offering gifts to users who refer
other users. An example of how referral programs work is the Dropbox. Dropbox
grants users with 500MB of additional storage space for each friend they refer. This
program has helped Dropbox to save thousands of advertising dollars.
11. Unique Personality

3. Marketing a product or service begins with its naming. You should consider a unique
and fun name to your product to make it notable and memorable to users. Names such
as Old spice, Dolar Shave Club and Poopouri can excite emotions towards your brand
thus making it outstanding in the market.
12. Infographics
Infographics are useful for displaying fascinating data and statistics. Infographics can
be used alongside other marketing strategies such as Facebook and Twitter where they
get shared far and widely. This technique can work as a powerful branding building
tool.
13. Influencer Marketing
Influencer marketing involves the use of influential individuals or friends to boost
brand awareness. Several techniques can be used to increase product awareness. You
should choose the most appropriate marketing strategies for your product depending
on the target consumers and capital availability.
Article Source: Top 13 Tips to Increase Brand Awareness