According to Richard Buskirk says, “Advertising is a paid form of non-personal presentation of ideas goods and services by an identified sponsor.”Being the best way of communicating with the customers, advertising helps organizations to inform their customers about their brand, products and services. Advertising is done using various media types and different techniques most suited. Read the importance of Advertising.

1. WHAT ARE THE OBJECTIVES
AND IMPORTANCE OF
ADVERTISING?
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2. According to Richard Buskirk says, “Advertising is a paid
form of non-personal presentation of ideas goods and
services by an identified sponsor.”Being the best way of
communicating with the customers, advertising helps
organizations to inform their customers about their brand,
products and services. Advertising is done using
various media types and different techniques most suited.
Read the importance of Advertising.
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3. Objectives of Advertising
Four main objectives of advertising are:
Trial: Most start-up ventures or companies generally
work for this objective. It involves convincing the customers
to make them buy a particular product or service introduced
in the market. To achieve this objective, the advertisers
make use of meaty advertisement to attract customers and
inspire them look the products and buy for trials.
Brand Switch: Companies wanting to attract the
customers of the competitors have this as their objective.
To achieve this, marketers try to encourage customers to
switch from their existing brand to their product.
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4. Continuity: It is related to retain the existing customers
for long. For this, marketers usually launch new products of
customer interest and advertise them well so that the
existing customers keep buying their products.
Switching Back: To bring back the previous customers,
who have switched to other brands, advertisers use different
ways to attract them back such as discount sale, some
reworking done on packaging, new advertise, etc.
In short, advertising is an artistic way
of communicating with the end users, both directly and
indirectly. However, the two basic requirements to achieving
these objectives are great communication skills and
excellent convincing power.
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5. Significance of Advertising
Advertising is a very crucial thing which has become a
necessity for organizations today. Let’s have a look on how
and where is advertising crucial:
1. Advertising is significant for the customers
Imagine a newspaper, television or a radio without an
advertisement! Imagine yourself as a customer. Can you
buy any product without prior knowledge about it? Perhaps
not! This is where advertising comes in. Customers buy a
product or service only after they are made aware of the
products available in the market. Without proper
information, customer won’t know about the products
available and will not purchase the product even if it was
the best.
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6. Another benefit of advertising for customers is that people
find the best products as they are able to compare different
products based on various factors. This makes it convenient
and easy for them to buy the one which suits their need and
pocket.
2. Advertising is important for the manufacturers and
sellers of the products
Advertising plays a crucial role for the manufacturers and
sellers, because
It helps them promote their products and services among
the customers.
It helps increasing sales.
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7. It helps them know about the products of their competitors
and make the right strategies to meet up the competition
standards.
It helps organizations in creating goodwill for their brand
and gains customer loyalty in the long run.
With the help of advertising, organizations learn about the
demand of the customers and demand and supply become
a never ending process.
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8. 3. Advertising is important for the society
Advertising helps in educating the society, be it things of
daily life, government policies, international happenings,
etc. Some social issues like child labor, liquor consumption,
smoking, girl child killing, family planning education, etc.
can also be taken care of with the help of advertisement. In
addition, it also promotes the living standard of the people
by enhancing the quality and variety in utilization as a
result of constant research and development activities by
the producers.
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info@easymnotes.in
Thank you!
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