We've all wondered it, we all want it, and all our clients are ready to pay for it. Okay, not all. This is the conclusive no-bullshit report that tells you what makes things go viral, and splits it into ART and SCIENCE. Seriously there's equations in there (full disclosure: part of the equation is LUCK) but nonetheless, there is a strategy to getting your stuff more views and shares.
3. • If people click and don’t share= LOSE
• If people share but their friends don’t click= LOSE
• Clickable+ Shareable= WINNING
4. Buzz Marketing
Creating excitement and
buildup leading to talk in
the street.
Focus= the talking
about your promotion
Mail, SMS, and Web are
integrated in a multi-
channel campaign
Viral Marketing
Get your audience to do
your marketing for you
Focus= the spreading of
your message
Web is a key element
5. Buzz Marketing
Creating excitement and
buildup leading to talk in
the street.
Focus= the talking
about your promotion
Mail, SMS, and Web are
integrated in a multi-
channel campaign
Viral Marketing
Get your audience to do
your marketing for you
Focus= the spreading of
your message
Web is a key element
33. “The ads that scored highest
for sharing motivation gave
viewers multiple reasons
to share.”
34. 1. Connect with friends about a SHARED PASSION or interest.
2. To help socialize with friends offline.
3. The sharer believes the product or service could be USEFUL to friends.
4. The video promotes a GOOD CAUSE.
5. It's about a current TREND or EVENT.
6. It demonstrates the sharer's KNOWLEDGE and authority about a subject.
7. The sharer wants to be the FIRST TO TELL friends about a subject.
8. To start an online CONVERSATION.
9. Because the video says something ABOUT the sharer.
10.To see what friends THINK.
45. Was the ad well seeded?
Was there a curiosity gap in the title?
Could you use the title to finish this sentence “Hey, did you see the
video of______”
Did the first 5 seconds grab your attention?
Did it make you feel a strong emotion (laughing out loud, crying,
nostalgia)
Would sharing it make you look cool?
Would your mom share it?
