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A Study of Mobile Applications Contribution
Mobile Traffic & Revenues
MOBILE APPS:What Store Owners Really Need To Know | 1
Conversion Rates
for apps is 120% higher
than on the mobile web
MOBILE APPS:What Store Owners Really Need To Know | 2
Integrated Marketing
According to a study made by Xtify, the open rates for
push notifications vary from 30% to 60%, and
interaction rates run as high as 40%. In comparison, the
average open rate for email is 20%, and the average
click-through rate is only 5.4%. This means, on average,
push notifications are 2 times more effective than email
campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 3
Integrated Marketing
According to a study made by Xtify, the open rates for
push notifications vary from 30% to 60%, and
interaction rates run as high as 40%. In
comparison, the average open rate for email is 20%,
and the average click-through rate is only 5.4%. This
means, on average, push notifications are 2 times more
effective than email campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 4
Integrated Marketing
According to a study made by Xtify, the open rates for
push notifications vary from 30% to 60%, and
interaction rates run as high as 40%. In comparison, the
average open rate for email is 20%, and the average
click-through rate is only 5.4%. This means, on average,
push notifications are 2 times more effective than
email campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 5
Recurring Purchase & Order Size
MOBILE APPS:What Store Owners Really Need To Know | 6
Devendra Mangnani
VP – Mofluid
Email : devendra.mangnani@ebizontek.com
Skype: devendra.mangnani
Thank You

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Mobile strategy what e commerce store owners need to know

  • 1. A Study of Mobile Applications Contribution
  • 2. Mobile Traffic & Revenues MOBILE APPS:What Store Owners Really Need To Know | 1
  • 3. Conversion Rates for apps is 120% higher than on the mobile web MOBILE APPS:What Store Owners Really Need To Know | 2
  • 4. Integrated Marketing According to a study made by Xtify, the open rates for push notifications vary from 30% to 60%, and interaction rates run as high as 40%. In comparison, the average open rate for email is 20%, and the average click-through rate is only 5.4%. This means, on average, push notifications are 2 times more effective than email campaigns. MOBILE APPS:What Store Owners Really Need To Know | 3
  • 5. Integrated Marketing According to a study made by Xtify, the open rates for push notifications vary from 30% to 60%, and interaction rates run as high as 40%. In comparison, the average open rate for email is 20%, and the average click-through rate is only 5.4%. This means, on average, push notifications are 2 times more effective than email campaigns. MOBILE APPS:What Store Owners Really Need To Know | 4
  • 6. Integrated Marketing According to a study made by Xtify, the open rates for push notifications vary from 30% to 60%, and interaction rates run as high as 40%. In comparison, the average open rate for email is 20%, and the average click-through rate is only 5.4%. This means, on average, push notifications are 2 times more effective than email campaigns. MOBILE APPS:What Store Owners Really Need To Know | 5
  • 7. Recurring Purchase & Order Size MOBILE APPS:What Store Owners Really Need To Know | 6
  • 8. Devendra Mangnani VP – Mofluid Email : devendra.mangnani@ebizontek.com Skype: devendra.mangnani Thank You