2. Mobile Traffic & Revenues
MOBILE APPS:What Store Owners Really Need To Know | 1
3. Conversion Rates
for apps is 120% higher
than on the mobile web
MOBILE APPS:What Store Owners Really Need To Know | 2
4. Integrated Marketing
According to a study made by Xtify, the open rates for
push notifications vary from 30% to 60%, and
interaction rates run as high as 40%. In comparison, the
average open rate for email is 20%, and the average
click-through rate is only 5.4%. This means, on average,
push notifications are 2 times more effective than email
campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 3
5. Integrated Marketing
According to a study made by Xtify, the open rates for
push notifications vary from 30% to 60%, and
interaction rates run as high as 40%. In
comparison, the average open rate for email is 20%,
and the average click-through rate is only 5.4%. This
means, on average, push notifications are 2 times more
effective than email campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 4
6. Integrated Marketing
According to a study made by Xtify, the open rates for
push notifications vary from 30% to 60%, and
interaction rates run as high as 40%. In comparison, the
average open rate for email is 20%, and the average
click-through rate is only 5.4%. This means, on average,
push notifications are 2 times more effective than
email campaigns.
MOBILE APPS:What Store Owners Really Need To Know | 5
7. Recurring Purchase & Order Size
MOBILE APPS:What Store Owners Really Need To Know | 6