Ecodesign and the reality of where we are today.

1. ecodesign
TZW
Conference
2011
Frank,
Director
@ecodesigncentre
www.ecodesigncentre.org
www.edcshare.org
@frank_oconnor

2.
98%
of
products
are
thrown
away
within
6
months
Is this the end user? source:
Edwin
Datschefski
&
United
NaMona
University
Image
source:
Chris
Jordan

3. waste
is
a
social
crime

4. Source: ads-ngo.com

5. society
has
to
change

6. responsibility
3800
children die each day
from diseases associated
with lack of access to safe
drinking water, inadequate
sanitation and poor hygiene
water access
source: UN & Flickr

7. responsibility
polluMon

8. we
have
to
change

9. valuable
resources
are
wasted
60,000
tonnes
of Christmas decorations
were imported into the UK
from China in 2006
Source:
NEF
/
Image
source:
Flickr

10. we
over
consume
44 million
cups per
day in US
Source: Chris Jordan

11. too
much
choice?

12. design
has
to
change

15. we
have
to
change

16. 80%
of environmental
impacts
can be locked-in at
the design stage

17. ecodesign requires life cycle thinking
most designers are concerned with these stages
take make buy/use waste
recycle re--manufacture re-use

22. 100 European SME
Develop sector specific LCA web
tool

24. NO
MAGIC MATERIALS

25. product service systems.!

26. source: ser_is_snarkish

27. source: ZIPcars

28. ource: Chris Jordan Source: wiki.umd.edu

29. design

32. Source: hybridcars.com

33. Source: dailymail.co.uk

34. source: Edward Burtynsky

35. a story about feet!
……. and boxes.!

38. this is reality!!

43. “designed,
made,
remade
in
Wales.
zero
waste”

44. Orangebox

45. Source: gadling.com

47. my appeal.
no more waste, only resource.
use instead of consume.
only consume food & drink.
transform, don’t destroy.

48. my appeal.
think system, true cost.
don’t accept ‘that’s the way it is’.
take responsibility, lead.
believe, no fear.

49. www.ecodesigncentre.org
www.edcshare.org

50. To
be…
We
cannot
just
be
by
ourselves
alone.
We
have
to
inter-­‐be
with
every
other
thing.
–
Thich
Nhat
Hanh