Nicole Ölkers Director förderbar GmbH Andreas Fischer CEO and Co-Founder Modomoto Overview of attractive funding-programs for e-commerce companies plus example of success: MODOMOTO

1. Big Money
for little effort
Nicole Ölkers, förderbar
Andreas Fischer, Modomoto

2. www.foerderbar.de
Expert consulting
you can trust.
The Inspirational Funding Consultancy

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Project administrationAcquisition and applications
Free initial
eligibility check
Funding Consultancy from A-Z

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Our qualified team
Funding expertsEconomistsIT experts

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Our References

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Objective of this presentation
1. First eligibility check
2. Where do I find subsidy programmes?
3. Example for a programme in Berlin

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First eligibility check
 Definition of potential for innovation
 Do I have a business model?
 Financial viability of the company

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Funding programmes for projects
 EU programmes - Horizon 2020
 Germany or other country (depends on location of business)
 Pro FIT Berlin
 ZIM BMWi
 KMU innovativ BMBF
 others

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Pro FIT Programme for the Funding of
Research, Innovation & Technologies
(Berlin)

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Who can get funding? / Conditions
 SME operating in Berlin
 Realisation of technological new or ongoing development
 Pro FIT funds promote all phases of the innovation circle
 Research projects
 Projects in the phases of development, production and/or market launch

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Project costs
 Personnel costs
 External services (Freelancer)
 Material
 Costs for market launch / market preparation

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Forms of funding
 Subsidies
 Loans (collateralized by mayor shareholders/manager)
 Conditions
 Subsidies: for research projects up to 400.000 EUR (in associations for each partner),
financing rate up to 70 %
 Loans: projects in the phases of development and market launch receive up to 1 Mio. EUR,
financing rate up to 80 %
 Run time of the loan up to 8 years

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Securities for loan at Pro FIT
 Amount of securities at Pro FIT
 Depending on the amount of the loan
 Have to be collateralized by mayor shareholders/manager
 Non securities
 Purely financial investors
 Shareholders, which hold separately less than 10% and jointly less than 25% of the company
 Reduction of the securities is possible by invests

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Application process at Pro FIT
 2-stepped application process
 1. Step project proposal: focus on the assessment of the project from the technical point of
view by external consultants (this takes approx. 8 – 12 weeks)
 2. Step project application: after application recommendation and submission the assessment
with the focus on the economical data begins (this takes approx. 4 – 8 weeks)
 After completion of step 2 a committee meeting of the
Senatsverwaltung decide about the funding

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Advantages
 Subsidy reduces equity sum
 Keeps a good equity quote
 No further dilution of founder/seed investors
 High leverage with low equity ratio (only 20 %)
 Comparatively low return and long redemption-free period

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Disadvantages
 Interest charge
 Debt capital in balance sheet (risk of excessive debt)
 Possibly start of amortisation even before exit

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Nicole Ölkers
Director
förderbar GmbH
Die Fördermittelmanufaktur
Jean-Monnet-Str. 2, 10557 Berlin
Telefon: +49 30 6108185-0
Mobil: +49 172 6169122
nicole.oelkers@foerderbar.de
www.foerderbar.de
Thank you for your attention

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Example of success
Curated Shopping (Modomoto)

20. 1 group
2 strong brands
7 markets
Company
Overview

21. The Best Shopping Experience Ever
1. Tell your stylist
about your sizes
and style.
2. Get handpicked
outfits to your
doorstep.
3. Keep what you
like and return the
rest for free.
Via questionaire and/or
on the phone.
Try on in the comfort
of your home. Free
shipping both ways
and no fees.
We learn from keepings and
returns and get better over time.
 By matching you with a real human being we establish a long-term relationship

22. The Best Point-of-Sale: Home

23. Real Service by Real Experts
 Our stylists have a strong fashion background & passion for customer service

24. Curated Shopping & Fashion?!
Isn´t ProFit a subsidy program
for research & technologies?

25. Software Development…
 We used the support through ProFit to build our styling tool
and improve the customer experience!

26. …based on extensive research!
Data based improvements:
 Intelligent article filters
 Recommended articles per
customer
 Recommended article
combinations
 Perfect match between
stylist & customer
customer
 Based on the research we were able to make siginificant findings
and support our stylists in their decision making process!

27. Why förderbar?
• Great translator between a young startup and a longterm oriented
subsidy program:
• What´s in scope, what not?
• How to structure the project?
• How to formulate the application?
• …
• Continous support
• Milestone presentations
• Administrative tasks
Cooperation with Förderbar enabled us
to focus on growing and improving our service!

28. Thank you!