E-commerce Berlin Expo 2017 - The template in the shopping basket is redefining standards: How digital insurance solutions are disrupting traditional markets

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Mark Szabo, Simplesurance Group The insurance landscape is driven by digitalisation and thus changing rapidly. Insurtechs allow a new approach to customers. simplesurance's cross selling software solution shows how customers can be reached directly at the point of sale and how insurance policies can be purchased easily online with just one click.

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© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Digital insurance
solutions are
disrupting
traditional
markets
Mark Szabo,
simplesurance group

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
The template in the shopping basket is redefining standards:
How digital insurance solutions are disrupting traditional markets

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Do you want fries with that?
Traditional cross-selling

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
 Florists sell chocolate and greeting cards
 Tourist Agencies sell travel cancellation insurance
 Media Markt sold „Fitness & Phone“
Offline cross-selling

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Why cross-sale of product insurances?

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Mobile as new anchor product

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
E-commerce solutions

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Assicurazionefurto
Automatedcross-selling of productinsurances ine-commerce

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Online store solutions
Distribution channels
White label shops
Easy installation for all
e-commerce shops.
Simple solution for
retargeting, email,
after-sales and offline
activities.

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Plugin
Easy Integration
API
Full Integration
Integration
Billing
CRO
Touchpoints
Frontend
Matching
Maintenance
2 hours
Via simplesurance
Yes
1-2
simplesuranc
e
simplesuranc
e
simplesuranc
e
1 day
Via Partner
No
3
Partner
Partner
Partner
Integration options

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Plugin

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
• Easiest integration
• Highest conversion rate
• A/B-Testing
• Attention screen
• Overlay information
• Billing via simplesurance
Plugin Integration – Checkout page

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Purchasing process through Plugin
Customer adds insurance
to the basket via product or
basket/checkout page
All information required is
automatically taken from
purchase details
Customer receives invoice via email
to purchase the insurance
Electronic insurance certificate is
forwarded to the customer via
email

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
API
Full Integration

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
• Multiple touchpoints
• Product page
• Basket page
• Checkout page
• Multi option / Multi product
• Overlay information
• Attention-screen
API Integration – Multiple touchpoints

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Purchasing process through API
Customer adds insurance
to the basket via product or
basket/checkout page
Electronic insurance certificate
is forwarded to the customer
via email
All information required is
automatically taken from
purchase details

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
White Label Shop

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
• E-mail campaigns
• After sales campaigns
• Retargeting
• Massive pool of insurable devices
• Optimized for mobile and desktop
• White Label Shop in your CI
• Quick and easy conclusion
Ideal solution
for:
White Label Shop

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Leading provider for automatic cross-selling solutions

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Cross-selling solutions work mobile / responsive

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Products we insure
Musical
Instruments
PetsTires
Mobile Electronics Stationary Electronics /
Household
Bikes
Glasses /
Sunglasses
Furniture
DIY - Tools Travel Cancellation
Insurance
Babystrollers

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
We are a trusted partner
1,700+ Partners

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
*Optimization-module: PCT Patent Application No. PCT/IB2016/054594
Continuous performance
optimization:
A/B Testing infrastructure
Traffic-split percentage-wise
Up to 4 variations in parallel
Real-time performance monitoring
Optimization of commission for the partner shop
Testing of different parameters (UX, design etc.)
Testing of product-options / price points
Testing of insurance products in parallel (e.g.
warranty extension vs. insurance)12
12
Datadriven performanceoptimization(100-200%uplift)

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Benefits of cross-selling

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Benefits of cross-selling
Easy to integrate
Additional
Service in your
Shop
Makes you stand out
from competitors
Makes money for you
Europe-wide
coverage

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
We let the customers of your shop add an insurance in 1 single click

© simplesurance GmbH · Am Karlsbad 16 · 10785 Berlin
Thank you
Mark Szabo
Sales Manager International Key Accounts
Phone: 0049/ 306 88316 361
Mobile: 0049/ 151 16568434
E-Mail: mark.szabo@simplesurance.de

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