Growth story of Toggl

1. Going global from a small country
Krister Haav, Product Lead, Toggl

2. Humble beginnings
Started out in 2000
Consultancy company
Local enterprises
Local market, local economy
Small market swings

3. Birth of Toggl
Born from own need
Beta early 2006
Encouraging initial traction
Revenue coming in from mid-2006
Pet project unfortunately

4. Ramping up
2008 recession changed landscape
Dedicated team from 2009
Growing revenues 200-300%
Closing down concultancy in 2011
Firing clients is hard!

5. Life as a global product company
There is no home market
Conversely, there are no foreign markets
Have a good product
Have even better marketing
Don’t over-engineer

6. Changing company
From engineering company to marketing company
Growing team
More specialization
More international
No more hippies :(

7. Toggl as of now
2015 turnover 3.2M EUR
Profitability 40%
50% of users in North America
Team of 40 people
Almost half remote

8. Short how-to
Lot of competition = lots of market
Create a good product you’d use yourself
Hire a good team - globally
Treat support as sales team
Use creative guerilla marketing, don’t just spend on ads

9. www.toggl.com