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1 de 33
INNOVATING & WINNING
WITH BUSINESS MODELS
Today’s talk is about the power
of business model
innovation and how the best
companies apply this framework
to create sustainable growth.
Peter Drucker once said that
there is only ONE valid
definition of business purpose:
to create a customer.
Steve Blank once said No
Business Plan Survives First
Contact With A Customer.
“Everybody has a plan until they
get punched in the face”
Mike Tyson
We have been punched in the
face.
Repeatedly …..and it’s our own
fault….
Einstein once said insanity is
doing the same thing over and
over again and expecting
By the time you
walk out of this
room there will be
one less publisher
in our world, and
no one will notice.
What got us here
will not get us there.
Our ways of thinking…
Our ways of strategizing….
Traditional Business Models…
Are DEAD
A business model describes the
rationale of how an organization
creates, delivers and captures
value.
Today’s revenues Vs. Tomorrow’s
digital promise… how to close
the revenue gap.
Wrong Focus!
Collectively we spend billions
on innovations that no one
wants.
Product & Service innovation is
no longer enough.
Sustainable high growth
businesses compete using
Business Model Innovation.
How can we create Business
Models That Work & Value
Propositions That Sell?
Right Focus!
Information everywhere,
instantly and mostly free.
A Bedouin in the Rub Al Khali
has access to more information
today than Bill Clinton did as
President.
The times are a-changing Bod Dylan
#JTBD
JTBD remain the same.
Customers hire products and
services to get the job done.
Our challenge is innovating at
Breakneck speeds, profitably.
Challenge our assumptions.
Look beyond our comfort
zones.
Nespresso! Amazon! Netflix!
Hilti! Skype! Facebook!
Huffington Post! and now
Buzzfeed!
Powerful Trustworthy Brands.
Strong Core Competencies.
Editorial Assets.
Core Values.
Success Tomorrow will be with
those of us who are experts in
competing using Business Model
Innovation.
It is only a mindset away!
Content + Advertising +
Classifieds combined perfectly
on Paper in our Traditional
Business Models.
But these will not gel in
digital.
What key components will drive
your business models of
2014-03-14
2014-03-14
2014-03-14
Reconnect with
#JTBD
The essence of strategy is
to find a different but
profitable value proposition
through business model
innovations.
Since we started the talk
there is one less publisher
in our world, another
failed business model. Are
you next?
When was the last time your
customer verified your
business model? #JTBD Start
experimenting. Start
verifying and
Start Innovating.
Peter Drucker’s wisdom: There
is surely nothing quite so
useless as doing with great
efficiency what should not be
done at all.
Take action download the canvas n

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Business Model Canvas used to provoke Innovation in Publishers and Newspapers. Ed Capaldi WAN IFRA middle east conference

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  • 2. INNOVATING & WINNING WITH BUSINESS MODELS
  • 3. Today’s talk is about the power of business model innovation and how the best companies apply this framework to create sustainable growth.
  • 4. Peter Drucker once said that there is only ONE valid definition of business purpose: to create a customer.
  • 5. Steve Blank once said No Business Plan Survives First Contact With A Customer.
  • 6. “Everybody has a plan until they get punched in the face” Mike Tyson
  • 7. We have been punched in the face. Repeatedly …..and it’s our own fault…. Einstein once said insanity is doing the same thing over and over again and expecting
  • 8. By the time you walk out of this room there will be one less publisher in our world, and no one will notice.
  • 9. What got us here will not get us there. Our ways of thinking… Our ways of strategizing…. Traditional Business Models… Are DEAD
  • 10. A business model describes the rationale of how an organization creates, delivers and captures value.
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  • 12. Today’s revenues Vs. Tomorrow’s digital promise… how to close the revenue gap. Wrong Focus!
  • 13. Collectively we spend billions on innovations that no one wants. Product & Service innovation is no longer enough. Sustainable high growth businesses compete using Business Model Innovation.
  • 14. How can we create Business Models That Work & Value Propositions That Sell? Right Focus!
  • 15. Information everywhere, instantly and mostly free. A Bedouin in the Rub Al Khali has access to more information today than Bill Clinton did as President.
  • 16. The times are a-changing Bod Dylan
  • 17. #JTBD
  • 18. JTBD remain the same. Customers hire products and services to get the job done. Our challenge is innovating at Breakneck speeds, profitably.
  • 19. Challenge our assumptions. Look beyond our comfort zones. Nespresso! Amazon! Netflix! Hilti! Skype! Facebook! Huffington Post! and now Buzzfeed!
  • 20. Powerful Trustworthy Brands. Strong Core Competencies. Editorial Assets. Core Values.
  • 21. Success Tomorrow will be with those of us who are experts in competing using Business Model Innovation. It is only a mindset away!
  • 22. Content + Advertising + Classifieds combined perfectly on Paper in our Traditional Business Models. But these will not gel in digital. What key components will drive your business models of
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  • 29. The essence of strategy is to find a different but profitable value proposition through business model innovations.
  • 30. Since we started the talk there is one less publisher in our world, another failed business model. Are you next?
  • 31. When was the last time your customer verified your business model? #JTBD Start experimenting. Start verifying and Start Innovating.
  • 32. Peter Drucker’s wisdom: There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
  • 33. Take action download the canvas n