14. Shape-Up Feasibility Study Age N= 53 , 100% Female Aggregate of 87% The line for Shape-Up Zumba class outside of the East Harlem Asthma Center Team Photo

15. III: Shape-Up Feasibility Study Interest 100% of the 45-54 group say they would be interested in leading a walking group

16. Willingness to Pay Team Photo The below chart illustrates that the majority of respondents, 53%, said they are not willing to pay a fee to participant in a physical activity program

17. III: Shape-Up Feasibility Study Programming * Survey results indicate areas for program growth; Dance includes all forms noted: zumba, belly, salsa, merengue

33. Grant Proposal I. Executive Summary II. Statement of Need III. Organization Mission Statement IV. Project Description V. Project Duration VI. Budget VII. Evaluation Method

39. Partnerships with Non-Profit Organizations Table 1: Possible Partnerships with Non-Profit Organizations Non-Profit Organization Contact Name: Email: Phone: About the Organization Their interest What they can provide in partnering with the DOH CHALK at New York-Presbyterian Hospital Columbia University Medical Center Stephanie Pitsirilos-Boquin [email_address] 212-305-2771 Focuses on health care including hospitals, mental health, and medical research They receive funding through government grants CHALK focuses on physical activity programs, particularly on group fitness classes, recreational sports and family fitness Would be able to offer funding assistance, interns, and exercise supplies (jump ropes, balls, pedometers) Northern Manhattan Perinatal Partnership, Inc. Maria Guevara [email_address] 212-289-8800 Focuses on human services in Manhattan. This organization focuses on ages thirteen and up, in low-income communities. They currently receive funding from government grants Currently does not focus on physical activity programming but are interesting in implementing physical activity programming. Would be able to offer indoor and outdoor space.

40. Project Duration Tasks To Be Performed 2011 2012 Year 1 2013 Year 2 2014 Year 3 Months J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J-D 1. Prospect Donors 2. Send out Grant Proposals 3. Start Pilot Program in EH 4. Training and Outreach 5. Program Duration 6. Evaluate Program 7. Replicate in C. Brooklyn 7. Training and Outreach 8. Program Duration 9. Evaluate Program 10. Replicate in the S. Bronx

41. Budget Total: $27, 420 TYPE OF EXPENSE QTY AMOUNT REASON FOR EXPENSE EQUIPMENT $5,860 Safety: First Aid Kit 1 $60 Volunteer trained instructor will carry a first aid kit while conducting the walking group should the need arise to provide care to a participant Incentives: Water Bottles 200 $800 Best practice shows that an incentive must be offered to drive participation; Start-up volume purchased will be minimal; Incentives used in the form of a “frequent buyer program”; participation will be tracked with every 5 th visit awarded with an incentive to continue. Variety of incentives to be widened to include gift certificates and savings at neighborhood drug stores and supermarkets T-Shirts 200 $1,000 Pedometers 200 $4,000 PERSONNEL -- Certified instructor 1 -- In accordance with best practices, all personnel will be providing their services pro bono M&E coordinators 2 -- Focus group leader 1 -- Creative designer 1 -- TRAVEL $1,560 Instructor RT MTA 1 metro card $390 In accordance with best practices, all personnel will receive reimbursement for their MTA subway expenditures; Assumes $5 round-trip, 3x/week over 26 weeks M&E RT MTA 2 metro cards $780 FG leader RT MTA 1 metro card $390 MARKETING/ COMM $20,000 Creative (logo/messaging) -- -- Assumes creative will be provided pro bono; Social media (Facebook, Twitter, YouTube, targeted blogs), will be absorbed by the nonprofit staff or intern; Print advertising, using the creative, must be carried out to drive awareness of the walking groups and spur participation Online Social Media -- -- Print Advertising $20,000