Edelman’s research, stakeholder engagement and trust-based approach, diverse offerings, and global reach combined with local know-how helped these companies enter some of the world’s most promising markets.

1. Image Copyright Gala_Kan, 2012. Used under license from Shutterstock.com

2. CASE STUDY: Re-Engaging the U.S. Market
Edelman helped a global mining and mineral company
looking to re-enter the United States after a sustained
absence. Through detailed research, one-on-one
stakeholder interviews and a smart strategy, we helped
create an engagement plan that resulted in successful
entry into several key U.S. locations.
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Image Copyright S.Borisov, 2012. Used under license from Shutterstock.com

3. CASE STUDY: Sector Expansion in the Middle East
Edelman helped a Turkish construction company
expand into two middle eastern countries and two
global industry sectors. Edelman did in-depth
stakeholder research and interviews, rebranded them
and created a comprehensive plan.
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Image Copyright Rick S, 2012. Used under license from Shutterstock.com

4. CASE STUDY: Research and Analysis for Multiple Market Entry
For a major sovereign wealth fund, Edelman produced detailed
quantitative and qualitative Landscape Reports and strategic
recommendations for local, on-the-ground implementation in
multiple countries, providing insight into business, culture and
politics to help with their country market entries. Furthermore,
we worked with the fund to develop an overall market-entry
communications approach with internal processes and
procedures.
Image Copyright Rechitan Sorin, 2012. Used under license from Shutterstock.com

5. We’ve Been There Before…
Image Copyright Albie Venter, 2012. Used under license from Shutterstock.com