This document discusses how to market an event through influencers by identifying five types of influencers: connectors, mavens, authorities, officials, and socialites. It notes that connectors are hubs in social networks, mavens are media partners, authorities are speakers and VIPs, officials are sponsors and VIPs, and socialites are volunteers and evangelists. The document directs the reader to BizTechDay Blog or a Google search for more details on identifying influencers for business.

1. How to Market Your Event Through Influencers @edithyeung @biztechday

5. The Connectors (a.k.a. affiliate partners, media partners, etc)

6. Hubs of the human social network

12. The Maven (a.k.a. Media Partners)

15. The Authority (a.k.a. speakers, VIPs )

23. The Officials (a.k.a. sponsors, VIPs)

26. Trade associations, government agencies, non-profits.

27. The Socialite (a.k.a. volunteers, evangelists)

33. @edithyeung @biztechday Edith Yeung Go to BizTechDay Blog for complete article or Google ‘ How to Identify Influencers for Your Business’