The Business Pitch

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Edith Yeung

This is the Business Pitch guideline for Berkeley international Program.

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The Business Pitch Copyright © 2011 iConnect Lab Inc. All rights reserved.

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1. Title Copyright © 2010 iConnect Lab Inc. All rights reserved.

Organization name Your name Your title Contact info (email/phone) Copyright © 2010 iConnect Lab Inc. All rights reserved.

2. Problem Copyright © 2010 iConnect Lab Inc. All rights reserved.

Goal: Get buy in. Copyright © 2010 iConnect Lab Inc. All rights reserved.

3. Solution Copyright © 2010 iConnect Lab Inc. All rights reserved.

How are you solving the problem? What is your product? What is your value proposition? Copyright © 2010 iConnect Lab Inc. All rights reserved.

For Example: We are a discount shoe website. We have written software that searches all other show sites and collates their price quotes into one view. Copyright © 2010 iConnect Lab Inc. All rights reserved.

Copyright © 2010 iConnect Lab Inc. All rights reserved.

4. Business Model Copyright © 2010 iConnect Lab Inc. All rights reserved.

How you make money? Who pays you? Your channels of distribution Your gross margin Copyright © 2010 iConnect Lab Inc. All rights reserved.

Who will pay you? Copyright © 2010 iConnect Lab Inc. All rights reserved.

Channel: How to deliver your product? Copyright © 2010 iConnect Lab Inc. All rights reserved.

Web Copyright © 2010 iConnect Lab Inc. All rights reserved.

Retailer/Distributor Copyright © 2010 iConnect Lab Inc. All rights reserved.

Sales Rep Copyright © 2010 iConnect Lab Inc. All rights reserved.

5. Magic Sauce Copyright © 2010 iConnect Lab Inc. All rights reserved.

Magic sauce behind your product or services. Copyright © 2010 iConnect Lab Inc. All rights reserved.

6. Marketing and Sales Copyright © 2010 iConnect Lab Inc. All rights reserved.

How you are going to reach the customers? What is your go to market strategy? What is your customer buying cycle? How much does it cost? Copyright © 2010 iConnect Lab Inc. All rights reserved.

What is your market? Copyright © 2010 iConnect Lab Inc. All rights reserved.

Existing Market Copyright © 2010 iConnect Lab Inc. All rights reserved.

W Copyright © 2010 iConnect Lab Inc. All rights reserved.

Re-segmented Market Copyright © 2010 iConnect Lab Inc. All rights reserved.

Moo Card Copyright © 2010 iConnect Lab Inc. All rights reserved.

New Market Copyright © 2010 iConnect Lab Inc. All rights reserved.

iPad Copyright © 2010 iConnect Lab Inc. All rights reserved.

Bring the love back Copyright © 2010 iConnect Lab Inc. All rights reserved.

7. Competitions Copyright © 2010 iConnect Lab Inc. All rights reserved.

Complete view of competitive landscape. Copyright © 2010 iConnect Lab Inc. All rights reserved.

8. The Team Copyright © 2010 iConnect Lab Inc. All rights reserved.

Management Team Board of Directors Board of Advisors. Major investors. Copyright © 2010 iConnect Lab Inc. All rights reserved.

9. Financial Projection Copyright © 2010 iConnect Lab Inc. All rights reserved.

5-year forecast including revenue, cost, profit, number of customers and conversion rate. Copyright © 2010 iConnect Lab Inc. All rights reserved.

10. Current Status and Timeline Copyright © 2010 iConnect Lab Inc. All rights reserved.

Where are you at? What is the near future looks like? How you will use the seed money? Copyright © 2010 iConnect Lab Inc. All rights reserved.

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