Andy Weir's best-selling novel, The Martian, started as a free eBook and quickly took the world by storm. Self-published authors can learn a lot from Weir's success. In this presentation we discuss eBook launch tips that authors can learn from The Martian. For a deeper look, check out our blog post: http://bit.ly/MartiansGuide

1. T H E M A R T I A N ’ S G U I D E T O
L A U N C H I N G Y O U R E B O O K

2. D I D Y O U K N O W T H E M A R T I A N
S T A R T E D A S A F R E E E B O O K ?

3. A N D Y W E I R ’ S S U C C E S S A S A
S E L F - P U B L I S H E D A U T H O R I S A
L E A R N I N G O P P O R T U N I T Y F O R A L L
A U T H O R S .

4. I N T H I S P R E S E N T A T I O N
W E W I L L D I S C U S S S I X
B O O K L A U N C H
L E S S O N S S E L F -
P U B L I S H E D A U T H O R S
C A N L E A R N F R O M A N D Y
W E I R ’ S
B E S T - S E L L I N G N O V E L .

5. 1. Prepare Long Before Your Launch

6. Astronauts prepare for years before their launch.
As an author you must begin your book launch
preparations at least 4-6 months in advance.

7. 2. Take Advantage of Your Available Resources

8. Mark Watney woke up alone on Mars with a HAB
designed to last 31 days, and resources that were
not meant to last much longer.

9. Instead of complaining, he made the best of his
available resources.

10. Authors must adopt this mindset and make the
most of what they have. A successful book launch
doesn’t require a ton of resources.

11. 3. Create a Way to Communicate With the World

12. An early turning point for Mark Watney is when he
first makes contact with NASA on earth.

13. Once he is able to make contact he can begin
sharing his survival plans.

14. Your successful book launch relies heavily on your
ability to communicate with your target audience.

15. A few effective methods are: email, blog, social media,
podcast, speaking engagements, guest posting, old
fashioned letters and networking events.

16. The bottom line is this: if you can’t find a way to
communicate with your target audience before
your launch, it will be a fail.

17. 4. Find People Willing to Help Your Cause

18. Plans to save Watney take a turn for the worse
when NASA’s supply shuttle explodes during
launch.

19. With too little time to build and launch another
shuttle, NASA must find outside help.

20. The Chinese came to the rescue and offered their
fully-built and ready to launch rocket.

21. So, who can help you with your book launch?
The answer is simple: influencers!

22. Influencers are people online that have the ability
to sway their audience.

23. If you can find the right influencers to recommend or
promote your book, it will help your launch immensely.

24. 5. Cut the Dead Weight

25. When the day comes to leave Mars, Watney launches
in a MAV stripped down to the bare essentials.

26. Cutting all non-essential weight made it possible for Watney
to successfully connect with his crew and return home.

27. An easy way to increase your chances of a
successful book launch are to cut unnecessary
costs.

28. The first proven way to cut costs is to find affordable ways to
promote your book. Here are 20: http://bit.ly/20BookMarket

29. The second proven method is to pay less to sell your book.
With EditionGuard you can sell eBooks for as low as $24/mo.

30. 6. Know That You Can Accomplish Anything

31. The Martian is a captivating novel that proves
anything is possible.

32. Andy Weir created a best-selling book as an
independent author with very little resources.

33. So, we leave you with this question:
If he can do it, why can’t you?

34. Thanks for checking out this presentation.
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