Sale of Ideal to Groupe Atlantic | Edmund Lazarus EMK Capital
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EMK Capital member Edmund Lazarus shares his insights of EMK's sake of Ideal to Groupe Atlantic.
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Sale of Ideal to Groupe Atlantic | Edmund Lazarus EMK Capital
- 1. EDMUNDLAZARUS Deal Highlights: Sale of Ideal Stelrad Group to Groupe Atlantic
- 2. ABOUT IDEAL Ideal Stelrad Group is a leading UK residential boiler and pan-european radiator manufacturer.
- 3. The organization was acquired from a large group of lenders via proxy battle. Transformational growth was astounding and grew the market share from 14% to 20% in 14 months.
- 4. The growth was completed through radical enhancement of product reliability and warranties, creation of a mobile phone app-based interface for plumbers and investment in improved marketing.
- 5. Ideal was sold to Groupe Atlantic after careful negotiations lead by Edmund Lazarus.
- 6. Deal Highlights C.£89.3M Edmund Lazarus and his team had an invested capital of c.£89.3m
- 7. Deal Highlights C.£248.5M The cash returned to date is c.£248.5m
- 8. Background Edmund Lazarus is a managing partner at EMK Capital. Projects Learn more about him at EdmundLazarus.net Edmund Lazarus FOUNDING PARTNER, EMK CAPITAL