2. The agency of
THE FUTURE
The product was architected following
concepts of integrated-services-in-a-box
to pursuit a vision of "agency of the
future" and aiming to revolutionize the
way banking is done.
Key to how to envision this is through the
use of technology that provides an
experience to customers that are closer
to how they behave in today's world and
away from the traditional bank agency.
What else? This can be customized to
attend other markets.
4. Use cases
Banking Service
Point (BSP)
Banking service stations
can be replaced by Digital
Branch. Here it is possible
to take any process
offered today in the PABs
more efficiently and at a
lower cost.
TEMPORARY
BRANCHES
Banking service stations can be
replaced by Digital Branch. Here
it is possible to take any process
offered today in the BSPs more
efficiently and at a lower cost.
PUBLIC PLACES
Places with large
circulation of people at
airports and malls may
have Digital Branch to
serve their customers and
it can even run 24 hours.
SELLING
PRODUCTS
Bank's partners, like large
retailers, can offer private
label cards using Digital
Branch as BSP and customer
services are possible through
the system without needs of
on-site personnel.
5. The opportunity
More than product, the idea
is to take a Turn-Key solution
to customers so they can
increase presence and
reduce their service costs.
WHAT
TO SELL
The main markets to be attacked
are financial, utilities and
government. These need to have
many points of presence and have a
strong tendency to digitize
customers. Other markets with the
same characteristics also have
potential but the recommendation
is to focus on these two markets.
WHERE
TO SELL
HOW
TO SELL
The sale should be based on some
strategic partners who should
understand the solution and position it
in high-potential customers.