Dominique Lahaix: Mapping Twitter Audiences for promoting and growing your DAO DAO Camp 2022 Spring Website: https://daocamp.org Youtube: https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ FB: https://www.facebook.com/DAO-Camp-102442798988862/

1. Mapping Twitter
Audiences
Marketing for DAO’s
http://www.ecairn.com

2. 2
Marketing for DAOs
Understand your community
Invite high impact people
Leverage micro influencers
1

3. Structure of a DAO

4. DAO marketing ( Growthchain)
“#1 Clearly define your mission
Defining a mission is the first and probably, most
crucial step while creating a DAO. You’re giving DAO
members a clear north star to aim for by ensuring this.
Would rephrase
Find a cause worth to fight for and existing informal
community who care about it

5. DAO marketing ( Growthchain)
“#2 The second and perhaps most challenging
step in creating a DAO is to build a community”
Would rephrase
Federate a community: There are unstructured
communities about everything.

6. DAO marketing scope
6
❴
1. Core team
2. Contributors
3. Token holders
4. Discord members
5. Customers
6. Audience
❴
Member
Community
Management

7. Structure of a DAO

8. Marketing for DAOs == Marketing towards a Twitter
Audience
Define your audience (persona) & value
proposition/mission for this audience
Find/ Map this audience (on Twitter)
Build outreach strategies that work

9. 9
Marketing for DAOs
Map & understand your
community
Invite high impact people
Leverage micro influencers
2

10. Low Hanging Fruits : Leverage, don’t build
What group of people is easier to bring in a DAO?

11. 1. Identify an
initial group of
people
3. Collect the
followers of
these markers
4- Filter on bio,
gender, age,
content …
2.Find who they
Follow & Filter
(markers)
How do you map a Twitter community

12. Social graph: identify clusters
Vendor
AI / Data Science
Japan
Promoters &
Communities
Makers
Latam
Engineering
No Code mapping

13. Socio/Demo & Professional analysis

14. Mine bios and job titles

15. 15
Marketing for DAOs
Map & understand your
community
Invite high impact people
Leverage micro influencers
3

16. Bring members that drive success
DAO

17. Attributes of great members … relevant influencers
How do people decide to join
a DAO?
++ if you know someone with
credibility… and influence
already member!
FOMO

18. Attributes of great members
● Relevant
● Positive about your
product/service/cause
● Reachable (i.e not a celebrity)
● Already connected to DAO members
● Micro Influencer
● Content Producer
● Good Reach

19. 19
Marketing for DAOs
Map & understand your
community
Invite high impact people
Leverage micro influencers
4

20. Build outreach strategies that works
Most Influential:
Micro influencers
Most relevant on a topic:
Collaborative Content
Production
Highest reach: Content
Amplification

21. dominique.lahaix@ecairn.com
www.ecairn.com
Thank you!