Zack Johnson: Session title: People Analytics: the epicenter of management and work
People Analytics Conference 2023 Summer
Website: https://pacamp.org
Youtube: https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ
FB: https://www.facebook.com/pacamporg
9. 9
‘People analytics’ isn’t the future, it’s
woven into EVERY aspect of work
It’s part of daily management, it
charts our employee journey, and
influences every plan and investment
10. 10
Management, powered by people
analytics, will move global GDP.
We modernized sales. We modernized
marketing. We modernized the consumer
experience. Management is next and will
power a wave of explosive growth and
change
11. 11
But the impact goes beyond work…
We spend trillions on understanding
consumer spend. The biggest
predictor of consumer spend is what
happens in the workforce.
12. 12
In a mature stage, work data will
change:
+ How we invest in markets
+ How we grant credit
+ How governments forecast taxes
+ How products are marketed and sold