Webinar Link : https://goo.gl/3FynTa

1. Change this Image (relevant to webinar)
Growth Hacking - Driving massive user growth for startups

2. Know your instructor
www.edureka.co/digital-marketing
Vishal Srivastava
 Digital Marketing for startups and small businesses
 Deliver 100s of leads / sales to my clients each week
 Advised / helped multiple startups get early growth and traction
 Over 20 years of experience in India and abroad
 He has worked with companies such as KPMG, Deloitte, Tata Steel and iGATE.
Vishal has a Bachelors in Engineering from IIT Roorkee and MBA from ISB. He
is Google, Bing and HubSpot certified.
MBA-ISB, Hyderabad
B.Tech-IIT, Roorkee
Co-Founder, Trainedge Consulting Pvt Ltd

3. What will you learn today?
Let us have a quick poll, do you know the following topics?
 What is Growth Hacking
 Who should do Growth Hacking
 Who is a growth hacker
 3 Growth Hacking ideas you can implement today
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4. What is Growth Hacking?

5. Growth Hacking
 Is a way of acquiring large number of customers quickly and
cheaply using
» Creativity
» Experimentation
» Data Analysis
 Coined by Sean Ellis, a silicon valley marketer who has
helped many early stage companies with growth
 A big part of growth hacking is acquiring customers online
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6. Growth Hacking
 Essentially, Growth Hacking is about
» Identifying the Must Have Experience about your
product (that aha! factor)
» Identifying the Right users / prospects
» Getting it into the hands of as many Right prospects
as you can, by taking out the friction from their path
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7. Growth Hacking is for
Small business
Any business that wants higher than normal growth
Technology startupsEstablished businesses looking to launch
new product / enter new markets
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8. Examples of Growth Hacking
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9. Who is a Growth Hacker?

10. Who is a Growth Hacker
 Sean defines a growth hacker as someone whose “True North” is growth
» Ability to take responsibility for growth and an entrepreneurial drive
» Focused on delivering growth using non-traditional means
» Not necessarily a marketing guy – technology, sales…- anyone who
can think outside traditional ways of acquiring customers
» Comfortable with trying new things and experimenting
» Extremely good at analyzing data
» Very good at online marketing
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11. Two Types of Growth Hackers
• Get to product-market fit
• Experiment & learn
• Scale without resources
Early stage
startups
• Analyze tons of data from current
users
• Look for opportunities to boost
growth rate
Stable
companies with
established
products
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12. Growth Hacking Tip #1
 Find the Must Have Experience your customers need
to experience
» For Dropbox, it is the moment when a user puts
a file in her Dropbox folder and sees it replicate
immediately across devices
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13. Growth Hacking Tip #2
 Find the Must Have Customer for your product
» Create Persona of your ideal customers
Who she is
What is her problem
How does your product solve her problem
» 2-3 things about her that make your solution a Must Have for her
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14. Customer Persona
 Dropbox user
» Amy, 25 years old, BS in Computer Science, is a software developer in a startup
» Needs to backup her code, access it from multiple devices / locations and share with co-workers
» Problems with current solution – remember to take backup, carry the pen drive wherever she goes, files out
of synch on different machines / with co-workers
» Too much effort needed to make the current solution work
» Saves everything in her Dropbox folder on the machine – automatically gets backed up and synched with all
her machines and co-workers
» Solves a problem she faces every day, Makes her a hero in her dev group, Makes a big difference to her
professional life
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15. LAB

16. http://makemypersona.com/
LAB
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17. Growth Hacking Tip #3
 Start removing friction from their path
» Use Unbounce / Leadpages to rapidly create and test landing
pages
No coding required, just drag and drop
Create multiple variants for A/B testing
» Use Inspectlet (or something similar) to understand user
interaction)
» Use Google Analytics / KissMetrics to understand user behaviour
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18. Growth Hacking Tip #3
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19. http://unbounce.com/
LAB
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20. http://Inspectlet.com/
LAB
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21. Visualizing User Flow in Analytics
LAB
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22. Special Offer
 I teach Digital Marketing Course at Edureka. As a special thank you for attending this webinar, we
are offering you a one time discount of 20% for this course.
 The discount is valid for the next 48 hours.
I feel you could really benefit from the training in 3 ways:
» Get insights into selling online though the live case studies I use
» Learn how to use the essentials tools of digital marketing
» Apply everything you learn in the course to your product in the course assignment
If you want to take advantage of the offer or want more information, click here:
http://www.edureka.co/digital-marketing
www.edureka.co/digital-marketing

23. Course details
Edureka's Digital Marketing course:
• Edureka's Digital Marketing course will help you develop a strategic understanding of how to use digital media
to grow your company's sales and branding by covering all the important aspects of Digital Marketing. Online
• Live Courses: 16 hours
• Assignments: 15 hours
• Project: 16 hours
• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/digital marketing
Batch starts from 14th November (Weekend Batch)
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24. Thank You
Questions/Queries/Feedback
Recording and presentation will be made available to you within 24 hours