2. What will you learn today?
How to find high quality keywords with low competition? (It’s not about
using Google keyword planner)
How to get 10+ backlinks in just 2 hours?
How to get backlinks from journalists ?
www.edureka.co/digital-marketing
5. High Ranking in Google Search Results
Ads
Ads
Search Results
www.edureka.co/digital-marketing
6. Why Ranking High is good?
Number 1 Result gets twice as many clicks as number 2 and more than 3 times the number 4 result
Source:http://moz.com/
www.edureka.co/digital-marketing
7. What determines search ranking?
Source: moz.com
www.edureka.co/digital-marketing
Google uses over 200 factors but the biggest ones are
8. Our Focus Today – Backlinks
Link
Link
Link
Link
Link
Page on Your Site
Site -1
Site - 2
Site - 3
Site - 4
Site - 5
www.edureka.co/digital-marketing
9. Why will Others Link to You?
The link must be useful to them in some way
» What is in it for me?
Your job as an SEO person is to show them the values of
linking to your page
I will show you three techniques that will help you rank
higher in Google search by
» Targeting the right keywords
» Getting others to link to your site
www.edureka.co/digital-marketing
16. Scoop.it
Content Curation Tool
» Find popular content from around the web
» Create your own curated magazine
» Drives some traffic
How do you use it to get some high quality backlink?
www.edureka.co/digital-marketing
17. Scoop.it
Select Your Topic
Find popular topics (pages)
Suggest a link
30-50% acceptance within 2 days
Pro Tips
» Don’t spam
» Build a relationship by reciprocating
Source:www.grandallwebdesign.com
www.edureka.co/digital-marketing
19. Getting Link from Journalists
Journalists write content for popular sites
A link from these articles can be pretty valuable as it will
» Be a big help in SEO
» Bring in additional traffic
Source:thebrandagency.com
www.edureka.co/digital-marketing
20. Getting Link from Journalists
Popular advice is to invest in building relationship with popular bloggers / writers / journalists
» Takes time & effort
» Long drawn out
» Works well
But there is another, faster and more scalable method
www.edureka.co/digital-marketing
21. HARO – www.helpareporter.com
Journalists need experts for insights
» You can be the expert and help them out
Register with HARO as an expert
Respond to journalist’s queries
Get quoted (usually with a link back)
www.edureka.co/digital-marketing
26. Course Introduction
www.edureka.co/digital-marketing
Edureka's Digital Marketing course:
• Edureka's Digital Marketing course will help you develop a strategic understanding of how to use digital
media to grow your company's sales and branding by covering all the important aspects of Digital
Marketing.
• Online Live Courses: 16 hours
• Assignments: 15 hours
• Project: 16 hours
• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/digital-marketing
Batch starts from 09 January
8:00PM to 10:00PM IST