This is the slide deck I used for my invited lecture at the 2018 European Society of Regional Anaesthesia and Pain Therapy annual meeting in Dublin, Ireland. After participating in this educational activity, participants should be able to: 1) Identify available online tools that can be used for lifelong learning and continuing professional development; 2) Discuss ways social media platforms can be used to enhance the scientific conference experience; and 3) Apply practical and free Twitter tools available to any new user.

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Regional Anesthesia
Education and Social Media
Edward R. Mariano, M.D., M.A.S.
Professor of Anesthesiology, Perioperative & Pain Medicine
Stanford University School of Medicine
Chief, Anesthesiology and Perioperative Care
Veterans Affairs Palo Alto Health Care System

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Financial Disclosures
• None.

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• Social media is a tool.
• Please don’t judge a tool based on certain users

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Social Media

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Social Media
Unfortunately
Not Enough Time to Do
Justice to This Topic

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Now Free Open Access!
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5798897/

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Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical Twitter Tools

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Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical Twitter Tools

9. How Do You Keep Up?

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http://www.pewinternet.org/2018/0
3/01/social-media-use-in-2018/

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Twitter vs. Facebook
• Social media survey distributed at the ASRA
2017 spring annual meeting
• 46 responded
–For personal use:
• Twitter (34%) vs. Facebook (72%)
–For professional use:
• Twitter (53%) vs. Facebook (17%)
Schwenk & Mariano, et al. Rev Esp Anestesiol Reanim 2018 Feb;65(2):103

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I Joined Twitter in 2013

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http://www.edmariano.com/archives/926
Infographic by Dr. Kellie Jaremko
@Neuro_Kellie

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Virtual Collaboration Publication (2017-present)
@OReillyShah, @JWill_PediACCM Moving anesthesiology educational resources
to the point of care
@amit_pawa, @kaohesham Interfascial Plane Blocks: Back to Basics
@sgmemtsoudis Association of Multimodal Pain Management
Strategies with Perioperative Outcomes and
Resource Utilization: A Population-based Study
@ESchwenkMD, @larrychu,
@dr_rajgupta
How Social Media is Changing the Practice of
Regional Anesthesiology
@ChrisPrabhakar Pecto-intercostal Fascial Block for Acute
Poststernotomy Pain: A Case Report
@ThePeopleDr The Perioperative Surgical Home Is Not Just a
Name
@Bubu84csa Continuous regional anesthesia: a review of
perioperative outcome benefits
@ESchwenkMD, @Neuro_Kellie,
@dr_rajgupta, @ankeetudani,
@colinjmccartney, @AnneSnively
Upgrading a Social Media Strategy to Increase
Twitter Engagement During the Spring Annual
Meeting of the American Society of Regional
Anesthesia and Pain Medicine

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Research Dissemination
• “Tweetations” (cumulative Tweets within 7
days of publication) and citations show
moderate correlation (Pearson r=0.57-0.89)
• Highly Tweeted articles are 11 times more
likely to be cited
Eysenbach G. J Med Internet Res 2011;13(4);e123

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Top 3 by Altmetric Scores for 2017
Reg Anesth Pain Med. 2017

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Twitter-Enhanced PBLD
https://www.asra.com/news/173/problem-based-learning-
discussion-postop

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Podcasts

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YouTube: Check the Source
USRA.CA

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Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical Twitter Tools

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Facebook Live

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Live Tweeting
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789

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Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
This meeting:
#ESRA2018

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Anatomy of a Tweet
Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789

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Schwenk & Mariano, et al. RAPM 2017;42:283

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Remember the “Rules”
• Never post when angry
• Strive for accuracy
• When in doubt, pause
• Don’t post anything that can identify a patient
• Ask for permission
• Assume beneficence
• Beware of “friending” patients
• Educate yourself
@DrJohnM (John Mandrola, MD)
http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html

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Overview
• Social Media for Lifelong Learners
• Social Media for Conferences
• Practical (AND FREE) Twitter tools

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Twitter Tools
• Casual use
– Twitter platform
– Twitter mobile app
• Serious use
– Tweetdeck
– Hootsuite
– Commun.it
– Tweepsmap
– Symplur

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Twitter Platform and App
https://twitter.com/

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Twitter Platform and App
https://twitter.com/

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Tweetdeck for Twitter
http://tweetdeck.twitter.com/

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Hootsuite Dashboard
https://hootsuite.com/dashboard

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Hootsuite Scheduling
https://hootsuite.com/dashboard

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Commun.it Engagement
https://commun.it/quick_actions

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TweepsMap
https://tweepsmap.com/dash/

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Symplur
https://www.symplur.com/healthcare-hashtags/rapm2018/

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To Do List (“Toe in the Water”)
• Start your Twitter account (“handle”)
• Write a brief profile
• Add your photo
• Follow a couple of accounts

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To Do List (“Jump In”)
• Start your Twitter account (“handle”)
• Write a brief profile
• Add your photo
• Follow a couple of accounts
• Search a conference hashtag (like #ESRA2018)
to see the conversation
• Send a Tweet or retweet (if you want—many
Twitter users don’t Tweet)
• Try out a free tool

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Questions?