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Twitter for Busy Doctors

Twitter for Busy Doctors

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I am a physician, clinical researcher, and educator. I am also on Twitter and tweet under the handle @EMARIANOMD. Naturally you may ask: “How does Twitter fit into a physician’s academic career?” These slides were part of an interactive workshop presented at the 2016 American Society of Anesthesiologists Annual Meeting "Social Media Bootcamp." Please see my blog http://www.edmariano.com/archives/926 for additional information.

I am a physician, clinical researcher, and educator. I am also on Twitter and tweet under the handle @EMARIANOMD. Naturally you may ask: “How does Twitter fit into a physician’s academic career?” These slides were part of an interactive workshop presented at the 2016 American Society of Anesthesiologists Annual Meeting "Social Media Bootcamp." Please see my blog http://www.edmariano.com/archives/926 for additional information.

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Twitter for Busy Doctors

  1. 1. @@EMARIANOMD@@EMARIANOMD Social Media Bootcamp:Social Media Bootcamp: Twitter for Busy DoctorsTwitter for Busy Doctors Edward R. Mariano, M.D., M.A.S.Edward R. Mariano, M.D., M.A.S. Professor of Anesthesiology, Perioperative and Pain MedicineProfessor of Anesthesiology, Perioperative and Pain Medicine Stanford University School of MedicineStanford University School of Medicine Chief, Anesthesiology and Perioperative CareChief, Anesthesiology and Perioperative Care Veterans Affairs Palo Alto Health Care SystemVeterans Affairs Palo Alto Health Care System
  2. 2. @EMARIANOMD Financial Disclosures • Halyard Health, B Braun – Unrestricted educational program funding paid to my institution The contents of the following presentation are solely the responsibility of the speaker without input from any of the above companies.
  3. 3. @EMARIANOMD Overview • Reasons to use Twitter • Practical Twitter tools
  4. 4. @EMARIANOMD Overview • Reasons to use Twitter • Practical Twitter tools
  5. 5. @EMARIANOMD https://www.flickr.com/photos/sylviaduckworth/
  6. 6. @EMARIANOMD I Joined Twitter in 2013
  7. 7. @EMARIANOMD Why Doctors Should Be on Twitter http://www.edmariano.com/archives/926 http://bankershealthcaregroup.com/blog/2015/09/reasons-why-docs-on-twitter/
  8. 8. @EMARIANOMD Global Conversations Hashtag Map via TweepsMap
  9. 9. @EMARIANOMD Enhanced Meeting Experience Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
  10. 10. @EMARIANOMD ASRA 2016 Meeting: #ASRA_RA16
  11. 11. @EMARIANOMD ASRA 2016 Meeting: #ASRA_RA16 Conference FOMO = Fear of Missing Out on what everyone else is learning
  12. 12. @EMARIANOMD ASRA 2016 Meeting: #ASRA_RA16 Example of “live-Tweeting” The “reach” of 999 attendees
  13. 13. @EMARIANOMD Social Media Dissemination • 170 Cochrane schizophrenia reviews were randomly assigned to dissemination via Twitter or control • Primary outcome (# of page visits 7 days after intervention: 1162 (Twitter) vs. 449 (control) • Users stayed on the page twice as long in the Twitter group vs. control Adams CE, et al. BMJ Open 2016;6:e010509
  14. 14. @EMARIANOMD The “Twimpact Factor” • “Tweetations” (cumulative Tweets within 7 days of publication) and citations show moderate correlation (Pearson r=0.57-0.89) • Highly Tweeted articles are 11 times more likely to be cited Eysenbach G. J Med Internet Res 2011;13(4);e123
  15. 15. @EMARIANOMD The “Twimpact Factor” Eysenbach G. J Med Internet Res 2011;13(4);e123
  16. 16. @EMARIANOMD Remember the “Rules” • Never post when angry • Strive for accuracy • When in doubt, pause • Don’t post anything that can identify a patient • Ask for permission • Assume beneficence • Beware of “friending” patients • Educate yourself @DrJohnM (John Mandrola, MD) http://www.kevinmd.com/blog/2013/05/10-simple-rules-doctors-social-media.html
  17. 17. @EMARIANOMD Overview • Reasons to use Twitter • Practical (AND FREE) Twitter tools
  18. 18. @EMARIANOMD The Twitter Profile
  19. 19. @EMARIANOMD Twitter Home
  20. 20. @EMARIANOMD Anatomy of a Tweet Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
  21. 21. @EMARIANOMD Anatomy of a Tweet Ekins & Perlstein. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789
  22. 22. @EMARIANOMD Twitter Analytics https://analytics.twitter.com/user/EMARIANOMD/home
  23. 23. @EMARIANOMD Hootsuite Dashboard http://www.hootsuite.com
  24. 24. @EMARIANOMD Hootsuite Scheduling http://www.hootsuite.com
  25. 25. @EMARIANOMD Commun.it Engagement https://commun.it/quick_actions
  26. 26. @EMARIANOMD TweepsMap http://tweepsmap.com/
  27. 27. @EMARIANOMD To Do List • Start your Twitter account (“handle”) • Write a brief profile • Replace your “egg” with a photo • Search a conference hashtag (like #ANES16) to see the conversation • Send a Tweet or retweet (if you want—many Twitter users don’t Tweet) • Try out a free tool
  28. 28. @EMARIANOMD Questions?

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