Webcast We Are Talent, IT & Zorgsector

Information Technology
& Healthcare in the
Benelux
Industry Update | May 2016

Even voorstellen
Eelco van der Vorm
Strategic Talent Brand Consultant
Bo de Koning
Insights Analyst
Cliona Moulton
Marketing Manager
Live from Dublin…

Agenda
LinkedIn Talent Solutions LinkedIn Industry Update
2
The Benelux at a glance:
Industry Overview
Motivating candidates
Talent triggers
Connecting with professionals
Engagement opportunities
3
1

The Benelux at a glance
Industry Overview1
We will be discussing 2 industries
today…
The IT industry The Hospital & Healthcare
industry

Industry Overview1
+
0.6%
Industry growth
Employment of both IT & healthcare professionals
in the Netherlands grew last year.
+
1.2%
IT Healthcare

Employment in IT across the Netherlands & Belgium:
Geographic breakdown
1
Industry Overview
Amsterdam 40K+
Brussel 29K+
Utrecht 26K+
Rotterdam 23K+
Antwerp 22K+
Den Haag 17K+
Eindhoven 13K+
Nijmegen 11K+
Almere 9K+
Gent 9K+

Employment in the Healthcare & Hospital sector across
the Netherlands & Belgium:
Geographic breakdown
1
Industry Overview
Amsterdam 56K+
Rotterdam 42K+
Utrecht 37K+
Nijmegen 35K+
Groningen 33K+
The Hague 33K+
Eindhoven 26K+
Antwerp 23K+
Apeldoorn 21K+
Brussels 16K+

Job titles
The top job titles of professionals in the IT sector:
1
Industry Overview
Did you know..
• IT professionals often
intentionally make spelling
mistakes in their jobtitles?
• For example, there are dozens
of Software Enginers &
Software Engineeers in the
Benelux & Belgium alone.
• Make sure you take this into
account when looking for them
on the platform

Job titles
The top job titles of professionals in the Hospital & Healthcare sector:
1
Industry Overview

IT Skills
The top skills sought by
companies last year are:
Scrum
SQL
XML
ITIL
JavaScript
1
Talent triggers
1
2
3
4
5
The top skills IT professionals
list on their profiles:

Healthcare & Hospital Skills
The top skills sought by
companies last year are:
Healthcare
Change management
Coaching
Dutch
Management
1
Talent triggers
1
2
3
4
5
The top skills Healthcare
professionals list on their profiles:

1
Talent triggers
Vacancy

Talent triggers
The average rate of job switching in The Netherlands last year was 13%.
15%
Both IT & Healthcare professionals in The Netherlands change jobs regularly. This figure
shows how many moved to a new position last year.
Job switchers
2
12%
IT Healthcare

What candidates want in a job
Here is what IT professionals in the Benelux say drives them:
2
Talent triggers
Culture that fits my personality
Challenging work
Excellent compensation & benefits
A company with a long-term strategic vision
Good work / life balance
67% 64% 53% 36% 36%
Did you know..
• Belgian professionals are more focused on flexible
work arrangements than Dutch professionals are

What candidates want in a job
Here is what Healthcare & Hospital professionals in
the Benelux say drives them:
2
Talent triggers
Challenging work
Culture that fits my personality
Excellent compensation & benefits
Having a good relationship with colleagues
A place I would be proud to work
72% 68% 45% 43% 33%

LinkedIn Talent Solutions LinkedIn Industry Report 17
72%
Research
people &
companies
62%
Connect &
Communicate
74%
Professional
insights
26%
Look for jobs
What are these people doing on
LinkedIn?
3
Talent triggers

LinkedIn Talent Solutions LinkedIn Industry Report 18
49%
Research
people &
companies
38%
Connect &
Communicate
49%
Professional
insights
16%
Look for jobs
What are healthcare professionals
doing on LinkedIn?
3
Talent triggers

2
Talent triggers
Start the conversation
Proactively bring those hard-to-reach
candidates into your funnel
Build relationships
Win them over with content that matters
to them in a voice they can relate to
Convert
From followers to candidates through
outreach for the right opportunities
Hire
The right people, efficiently
Aware
Engaged
Considering
Hire
Target Members
Brand Ambassadors
How Talent Brand
works for Talent
Acquisition

• “Hundreds of reasons why every organization needs a data strategy”
• “Increase the success of your big data projects”
• “Bridging the gap between marketing and IT”
Popular topics IT
What gets the most clicks, likes,
comments and shares:
Cloud Computing
Business Intelligence
SAP
Employee Engagement
Saas
Big Data
3

• “10 innovation with impact on your health in 2016”
• “Study confirms what we knew all along: nurses are key to hospital success”
• “What Augmented Physical Activity and Empowerment Can Bring to Patients”
Popular topics Healthcare
What gets the most clicks, likes,
comments and shares:
Employee engagement
Healthcare
Marketing
EHR
Pharmaceutical industry
Management
3

Popular groups IT
The most popular IT groups
in the Benelux are:
3
Dutch IT Professionals
ICT Professionals & Clients
Sales & Marketing Professionals Benelux
MPN Nederland
Freelance jobs
1
2
3
4
5

Popular groups Healthcare
The most popular Healthcare groups
in the Benelux & Belgium are:
3
Dutch Health Network, het platform voor zorg & welzijn
Ondernemen in de zorg
Innovatie in de ouderenzorg
V&VN – Verpleegkundigen & Verzorgenden in Nederland
Belgian Health Care Network
1
2
3
4
5

The beauty of employer brand is
you don’t need everybody to know
your name. Only the right people..
#EmployerBrand

Understand are the characteristics of the talent your organization needs
Demographics Psychographics
Behaviors Geography
Target
Candidates
Who are they? What are their values
and attitudes?
How do they interact
with companies? Where do they live?
Years of experience
Seniority
Industry
Skills
Function
Degree type
Work/life balance
Competitive pay
Challenging Work
Good benefits
Inspirational Leaders
LinkedIn
Facebook
Job Boards
Career Fairs
Employee connections
Passive vs. Active
Actual geographic location
Cultural nuances
Currently employed
Undergrad
Grad school
Audience Segmentation

Demographics Psychographics
Behaviors
Geography
Software
Developer
Understand the characteristics of the talent your organization needs
Who are they?
What are their values
and attitudes?
How do they interact
with companies?
Where do they live?
Medior level
Dutch and English
JAVA, C++ and HTML
Bachelor
Culture
Challenging Work
Good Compensation
(Social) Networking
LinkedIn
Twitter
Job Boards
In major cities across
the Benelux and
Belgium

Example: Who is Igor?
Igor is a Developer with Booking.com, he’s been working with Booking.com for the
past 5 years, based in Amsterdam.
Igor has an international background. He comes from Romania and has a bachelor in
Software Development. He has a Dutch family, so he speaks Dutch and English as
well.
He loves a good challenge and hard to solve programming projects. If he’s
concentrated he programs like the best.
On his days off , Igor is spending time with his family and friends, plays videogames
and loves running in Amsterdam.
What is a persona?
A fictional character created to represent a different candidate type
that might be a fit for your jobs.
What does he do for work?
What is his background and
education?
What motivates him?
What does he do in her spare
time?
Create actual “people” with backstories and photos

Any questions?
Subscribe to our blog:
talent.linkedin.com/blog/
Connect with us on LinkedIn:
linkedin.com/company/linkedin-talent-solutions
Check out our SlideShare:
slideshare.net
Follow us on Twitter:
@HireOnLinkedIn
See our videos on Youtube:
youtube.com/LITalentSolutions

Webcast We Are Talent, IT & Zorgsector

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (7)

Similar a Webcast We Are Talent, IT & Zorgsector

Similar a Webcast We Are Talent, IT & Zorgsector (20)

Último

Último (9)

Webcast We Are Talent, IT & Zorgsector