1) Transmedia storytelling involves dispersing integral story elements across multiple media platforms to create a unified entertainment experience. 2) Each platform tells a standalone story that also contributes to a larger narrative, like pieces of a puzzle. 3) To effectively use transmedia storytelling, you need the right content strategy that analyzes the purpose and matches the message to the appropriate context and target audience.

1. Transmedia Storytelling Tips
Truth is perfect

2. Story AudienceContent
Transmedia
Storytelling
When you reach the perfect reality, you’ll see that the audiences share your story, Because they know that actual facts can be
repeatable. Conclusion: “if i were you” & internalization & interactivity
For a strong relation with your target audience you need to make them feel instinctively.
Interconnections which will be formed by experiences and real benefits that you provide are necessary
!
what we say in brief is:
!
In the new communication era, there are so many
different ways to communicate with audiences.
Is this an opportunity?
!
!
it depends on context, content and strategy
PLEASE SAY
YES

3. You can imagine a product as story and/or a story as
product. We have to choose the right strategy and it
depends on the context.
Transmedia
Storytelling

4. communıcatıon?
audio
video
radio
tv
internet
cinema
text
mobile
book
picture
pics from http://www.national-college.edu
http://www.choralnet.org/

5. “media”
screens where
mass find what
they want
online . printed . digital . mobile . traditional . social
“media”
mediums which
transmit the
message to mass
pics from http://taniannette.blogspot.com.tr/
Transmedia
Storytelling

6. multimedia . crossmedia , transmedia , 360media . allmedia
SOINTHIS NEW
!
!
PLANAND
CONTENT
“Transmedia storytelling represents a
process where integral elements of a
fiction get dispersed systematically
across multiple delivery channels for
the purpose of creating a unified and
coordinated entertainment
experience” - H. Jenkins
COMMUNICATIONERA
WORLDYOUNEED
“Transmedia storytelling uses multiple media platforms
tell a narrative across time. Each media piece—whether
it’s a comic, novels, video games, mobile apps, or a film
—functions as a standalone story experience—complete
and satisfying. Like a giant puzzle, each piece also
contributes to a larger narrative.” Pamela Rutledge
Transmedia
Storytelling

7. ask your questıons
for a good plan and story
pic from http://www.karicosolutions.com
Transmedia
Storytelling

8. Content tells your
story through a plan
which is created
according to the
context.
tell your story wıth…
rıght content ın rıght context
Content is messages and
information packages in a
diverse range of formats
which makes you
communicate with your
target/audiences.
pic from http://www.agencypost.com
Transmedia
Storytelling

9. analyse the purpose
SALES
MARKETING
AWARENESS
LOYALTY
PR
WHOM
pic from http://www.rgbstock.com/
solutıon : content marketıng
Transmedia
Storytelling

10. targetsourceproductstory
pic from http://2.bp.blogspot.com
provıdıng ıntellıgently
content ıs A benefıt and
never endS
Transmedia
Storytelling

11. PRODUCT
STORY
SOURCE
CONTENT
BIG STORY
TARGET
pic from http://media.au.timeout.com
plan
Transmedia
Storytelling

12. pic from http://www.exacttarget.com
Hopeful, reminiscent, encouraging
and impressive contents
LOVE
continUous, familiar, inspirational,
spreadable and intriguing stories.
Transmedia
Storytelling

13. pic from http://static.planetminecraft.com
Transmedia
Storytelling

14. pic from http://static.planetminecraft.com
Open Happiness
Mc & King Battleredbull medıa house
bono red motorola
bıng
deco
de
jay-z
Transmedia
Storytelling

15. www.fsap.com.tr
thank you . merci . grazıe .
tesekkurler . danke . gracias