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Benetton Group Marketing Analysis/ تحلیل بازاریابی گروه بنتون
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Ehsan Zeraatparvar
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Benetton Group Marketing Analysis/ تحلیل بازاریابی گروه بنتون
1.
Marketing Analysis A Case
Study on ‘’Benetton Group’’ Ehsan Zeraatparvar April 2015
2.
3.
زﻣﯿﻨﻪ ﭘﯿﺶ ﺑ ﺷﺮﮐﺘﯽﺎ ﻓﺮﻫﻨﮓ ﻋﻤﯿﻖ اﯾﺘﺎﻟﯿﺎﯾﯽ زﯾﺮﻣﺠﻤﻮع ﻫﻠﺪﯾﻨﮓ Edizione S.r.l. در
ﺣﻀﻮر 120ﮐﺸﻮر ﺑﺎ ﺟﻬﺎن 6500 ﻓﺮوﺷﮕﺎه ﺑﺰرﮔﺘﺮﯾﻦ ﺗﻮﻟﯿﺪﮐﻨﻨﺪه اروﭘﺎ در ﻟﺒﺎس: روزاﻧﻪ ﺗﻮﻟﯿﺪ ﺣﺪود200ﻫﺰار ﺳﺎل در و ﻧﻤﻮﻧﻪ ﺗﻘﺮﯾﺒﺎ110 ﻟﺒﺎس ﻣﯿﻠﯿﻮن ﻓﺮوش ﺗﻘﺮﯾﺒﯽ ﺳﺎﻻﻧﻪ:2 ﻣﯿﻠﯿﺎرد ﯾﻮرو
4.
اﻧﺪاز ﭼﺸﻢ و
ﻣﺎﻣﻮرﯾﺖ ،ﻫﺎ ارزش ﻫﺎ ارزش ﺟﺎﻣﻌﻪ دﮔﺮﮔﻮﻧﯽ و اﻧﺴﺎﻧﯽ ﺷﺎن ،زﯾﺴﺖ ﻣﺤﯿﻂ ﺑﻪ ﺗﻮﺟﻪ ﻣﺎﻣﻮرﯾﺖ آن ﺗﺮوﯾﺞ و اﺟﺘﻤﺎﻋﯽ ﻣﺴﺌﻮﻟﯿﺖ ﺣﺲ و ﻣﺪ ﺗﻠﻔﯿﻖ اﻧﺪاز ﭼﺸﻢ درﺣﺎل ﺳﺮﻋﺖ ﺑﻪ ﮐﻪ ﻧﮋادﻫﺎ ﻫﻤﻪ از ﻣﺮدﻣﺎﻧﯽ ﺑﺎ ﺟﻬﺎﻧﯽ دﻫﮑﺪه ﯾﮏ ﻋﻨﻮان ﺑﻪ ،ﻣﺪ ﺑﻪ ﻧﮕﺎه اﺳﺖ اﯾﺪﺋﻮﻟﻮژﯾﮏ و ﺳﯿﺎﺳﯽ ،ﺟﻐﺮاﻓﯿﺎﯾﯽ ﻣﺮزﻫﺎي درﻧﻮردﯾﺪن.
5.
ﻣﺤﺼﻮﻻت ﺳﺎﯾﺮ •آراﯾﺸﯽ ﻟﻮازم •ﻋﻄﺮ •ﺳﺎﻋﺖ •ﻋﯿﻨﮏ •... ﭘﻮﺷﺎك •ﻣﺮداﻧﻪ •زﻧﺎﻧﻪ •ﮔﺎﻧﻪ ﺑﭽﻪ •زﯾﺮ
ﻟﺒﺎس
6.
ﺑﺮﻧﺪﻫﺎ United Colors
of Benetton Undercolors of Benetton Sisley Playlife Killerloop
7.
رﻗﺒﺎ Zara The Gap H&M
8.
9.
Marketing Mix: Place ﻃﺮﯾﻖ
از ﻣﮑﺎن ﺑﻪ ﻣﺮﺑﻮط ﻫﺎي اﺳﺘﺮاﺗﮋي2ﻣﯽ اﻋﻤﺎل ﺗﻮزﯾﻊ ﮐﺎﻧﺎلﺷﻮد: ﻓﺮوﺷﯽ ﻋﻤﺪه:ﺷﻮد ﻣﯽ اﺳﺘﻔﺎده راﺳﺘﺎ اﯾﻦ در ﻣﺪﯾﺮ ﻧﻮع دو از: .Iﺑﻨﺘﻮن ﻓﺮوش ﻣﺪﯾﺮان .IIﻓﺮوش ﻣﺴﺘﻘﻞ ﻧﻤﺎﯾﻨﺪﮔﺎن ﻣﺴﺘﻘﯿﻢ ﺑﻄﻮر ﻓﺮوﺷﯽ ﺧﺮده: ﻫﺎ ﻓﺮوﺷﮕﺎه ﻃﺮاﺣﯽ ﺑﺮاي ﺑﺮﺟﺴﺘﻪ ﻣﻌﻤﺎران از اﺳﺘﻔﺎده ﺷﻬﺮ ﺗﺠﺎري و ﺗﺎرﯾﺨﯽ ،ﭘﺮﺗﺮدد ،اﺻﻠﯽ ﻣﻨﺎﻃﻖ در ﻫﺎ ﻓﺮوﺷﮕﺎه ﻗﺮارﮔﯿﺮي ﺗﻮﺳﻌﻪ درﺣﺎل ﺑﺎزارﻫﺎي ﺑﻪ ﺗﻮﺟﻪ: ﻟﯿﺒﯽ ﻣﻐﻮﻟﺴﺘﺎن ﺗﺮﮐﻤﻨﺴﺘﺎن
10.
Mega Stores
11.
ﺗﻬﺮان ﻫﺎي ﻧﻤﺎﯾﻨﺪﮔﯽ
12.
ﻓﺮوش ﺗﻮزﯾﻊ
13.
Marketing Mix: Price ﮔﺬاري
ﻫﺪف:ﺑﺎﻻ و ﻣﺘﻮﺳﻂ ﻗﯿﻤﺖ ﺳﻄﺢ و ﻫﺎ ﻫﺰﯾﻨﻪ وﺿﻌﯿﺖ ،ﻣﺎﻟﯿﺎﺗﯽ ﻗﻮاﻧﯿﻦ ،ﺧﺮﯾﺪ ﻗﺪرت ﺑﻪ ﺑﺎﺗﻮﺟﻪ ﺟﻬﺎن ﻣﺨﺘﻠﻒ ﮐﺸﻮرﻫﺎي در ﮔﺬاري ﻗﯿﻤﺖ ﺗﻔﺎوت... ﮔﺬاري ﻗﯿﻤﺖ ﻫﺎي روش:Price Skimming , Price Penetration ﺧﺮﯾﺪ ﺑﺮاي ﺗﺨﻔﯿﻔﺎﺗﯽonlineاﺳﺖ ﺷﺪه ﻟﺤﺎظ ﮔﺬاري درﻗﯿﻤﺖ ﺑﺎﻻ ﺗﻌﺪاد ﺧﺮﯾﺪ و. از ﺗﻌﺪادي ﻗﯿﻤﺖ ﻣﺤﺼﻮﻻت: ﭘﯿﺮاﻫﻦ:44.5دﻻر رﺳﻤﯽ ﮐﻔﺶ:110ﺗﺎ120دﻻر ﺷﺮت ﺗﯽ:29.5–39.5دﻻر
14.
Marketing Mix: Product
& Promotion Product •رﻧﮓ ﺑﺮ اﺻﻠﯽ ﺗﻤﺮﮐﺰ •اﯾﺘﺎﻟﯿﺎﯾﯽ ﻫﻮﯾﺖ Promotion •ﺗﺒﻠﯿﻐ ﻫﺎي ﮐﻤﭙﯿﻦﺎﺗﯽ ﺑﺮاﻧﮕﯿﺰ ﺑﺤﺚ •ﻣﺠﻠﻪCOLORS
15.
ﺑﺎزار آﻧﺎﻟﯿﺰ)اﯾﺘﺎﻟﯿﺎ( ورودH&M, ZaraوMangoاﺳﺖ
ﮐﺮده ﻣﻮاﺟﻪ ﺟﺪي ﺗﻬﺪﯾﺪ ﺑﺎ را ﺑﻨﺘﻮن ﺧﺎﻧﮕﯽ ﺑﺎزار ﺳﻬﻢ ،اﯾﺘﺎﻟﯿﺎ ﺑﺎزار ﺑﻪ. ﺑﺎزار اﯾﻦ در ﺷﺪﯾﺪ ﺑﻨﺪي ﺗﻘﺴﯿﻢ:60%اﺳﺖ ﻣﺴﺘﻘﻞ ﻓﺮوﺷﺎن ﺧﺮده دﺳﺖ در اﯾﺘﺎﻟﯿﺎ ﭘﻮﺷﺎك ﺑﺎزار از. ﺑﻨﺘﻮن ﺑﺎزار ﻣﻬﻤﺘﺮﯾﻦ و ﺑﺰرﮔﺘﺮﯾﻦ:ا ﺑﺎزار اﯾﻦ ﺑﻪ ﻣﺮﺑﻮط ﻋﺎدي ﻫﺎي ﻟﺒﺎس ﺣﻮزه در ﺑﻨﺘﻮن ﻓﺮوش ﺑﯿﺸﺘﺮﯾﻦﺳﺖ. از ﺑﯿﺶ ﺑﻨﺘﻮن1000دارد اﯾﺘﺎﻟﯿﺎ در ﻓﺮوﺷﮕﺎه.
16.
ﺑﺎزار آﻧﺎﻟﯿﺰ)آﻣﺮﯾﮑﺎ( ﺳﺎل در
آﻣﺮﯾﮑﺎ ﺑﺎزار ﺑﻪ ورود1979 ﺗﺼﺎﺣﺐ15%دﻫﻪ اواﯾﻞ در ﻓﺮوش ﮐﻞ از80 دﻫﻪ اواﺧﺮ در ﺣﺪ از ﺑﯿﺶ ﻧﻤﺎﯾﻨﺪﮔﯽ اﻋﻄﺎي ﺑﺪﻟﯿﻞ ﺑﻨﺘﻮن از داران ﻣﻐﺎزه ﺷﮑﺎﯾﺖ80 ﻣﺤﯿﻄﯽ ﺗﺒﻠﯿﻐﺎت در اﺳﺘﻔﺎده ﻣﻮرد ﺗﺼﺎوﯾﺮ ﺳﺮ ﺑﺮ ﺑﺴﯿﺎر ﻣﻨﺎﻗﺸﻪ ﺑﺎزار در ﺣﺎﻣﯿﺎن و ﻓﺮوﺷﺎن ﺧﺮده و ﻣﺸﺘﺮﯾﺎن از زﯾﺎدي ﺗﻌﺪاد دادن دﺳﺖ از از ﻫﺎ ﻓﺮوﺷﮕﺎه ﺗﻌﺪاد ﺷﺪﯾﺪ ﮐﺎﻫﺶ600ﺑﻪ40ﻓﺮوﺷﮕﺎه
17.
ﺑﺎزارﯾﺎﺑﯽ اﻫﺪاف2019-2014)آﻣﺮﯾﮑﺎ ﺑﺎزار( ﺑﺎزار
از ﻗﺴﻤﺘﯽ داﺋﻤﯽ ﻓﺮوش ﺳﻬﻢ آوردن ﺑﺪﺳﺖ(niche ownership) ﺑﺮﻧﺪ ﺷﺪﮔﯽ ﺷﻨﺎﺧﺘﻪ اﻓﺰاﯾﺶ(brand awareness)ﻣﺪ ﺑﻪ ﻋﻼﻗﻤﻨﺪ زﻧﺎن و ﻣﺮدان ﺑﯿﻦ در20ﺗﺎ40ﺳﺎل ﻧﺎﺧﺎﻟﺺ ﻓﺮوش ﺑﻪ دﺳﺘﯿﺎﺑﯽ1ﺑﺎﻟﻘﻮه ﻣﺸﺘﺮﯾﺎن ﺑﺎ ارﺗﺒﺎط اﯾﺠﺎد و ﺷﻨﺎﺳﺎﯾﯽ ﺑﺎ دﻻر ﻣﯿﻠﯿﺎرد(sales lead generation) ﺟﺪﯾﺪ ﺗﻮﻟﯿﺪ ﺧﻂ ﯾﮏ اﻧﺪازي راه ﺟﻐﺮاﻓﯿﺎﯾﯽ ﺟﺪﯾﺪ ﺑﺎزار ﯾﮏ ﺑﻪ ورود
18.
ﻣﺨﺎﻃﺐﻫﺪف)آﻣﺮﯾﮑﺎ ﺑﺎزار( ﺳﻨﯽ ﻣﺤﺪوده
ﺑﺎ ﻣﺮدان و زﻧﺎن15ﺗﺎ40ﺳﺎل ،ﺷﺠﺎع ،ﺟﻮان اﻓﺮادﺗﺤﺼﯿﻞﻣﻮﻓﻖ و ﮐﺮده زﻧﺪﮔﯽ ﺳﺒﮏﻓﻌﺎلﮐ ﺑﺎ ﺑﺮﻧﺪ ﺑﻪ ﻋﻼﻗﻤﻨﺪ وﯿﻔﯿﺖ روي ﺑﺮ ﺑﯿﺸﺘﺮ ﺗﻤﺮﮐﺰ ﺑﺎ ﻣﺸﺘﺮﯾﺎﻧﯽﮐﯿﻔﯿﺖ ﻫﺰﯾﻨﻪ ﻧﺴﺒﺖ ﺑﻪ و ﻓﺮﻫﻨﮕﯽ ﻣﺴﺎﺋﻞ دﻏﺪﻏﻪ ﺑﺎ اﻓﺮادي اﺟﺘﻤﺎﻋﯽ
19.
اﺳﺘﺮاﺗﮋيﻫﺎ)آﻣﺮﯾﮑﺎ ﺑﺎزار( ﺗﻤﺮﮐﺰ: ﺑﺎز ﮐﻞ
ﺑﻪ ﭘﺮداﺧﺘﻦ ﺑﺠﺎي ﺑﺎزار از ﮐﻮﭼﮏ ﻫﺎي ﻗﺴﻤﺖ روي ﺑﺮ ﮐﺎﻣﻞ ﺗﻤﺮﮐﺰار ﺗﻤﺎﯾﺰ: اﯾﻦ ﮐﻪ ﻧﺤﻮي ﺑﻪ ﭘﻮﺷﺎك ﺻﻨﻌﺖ در ﻣﺘﻤﺎﯾﺰ ﺑﺮﻧﺪ ﻋﻨﻮان ﺑﻪ ﺷﺪن ﺷﻨﺎﺧﺘﻪﺗﻤﺎﯾﺰ ﺑﺎﺷﺪ ﻧﻤﺎﯾﺎن ﺑﻨﺘﻮن ﮐﻠﯽ ﺗﺼﻮﯾﺮ و ﮐﺎرﮐﻨﺎن ،ﺧﺪﻣﺎت ،ﻣﺤﺼﻮﻻت در) .ﺗ ﺑﺎﺑﺮ ﻤﺮﮐﺰ ﺗﺒﻠﯿﻐﺎﺗﯽ ﻫﺎي ﮐﻤﭙﯿﻦ و رﻧﮓ(
20.
اﺳﺘﺮاﺗﮋيﻫﺎ)آﻣﺮﯾﮑﺎ ﺑﺎزار( ﻣﺤﺼﻮل ﺗﻮﺳﻌﻪ: ﻣﻮﺟﻮد
ﺑﺎزار ﺑﻪ ﺟﺪﯾﺪ ﻣﺤﺼﻮﻻت اراﺋﻪ ﺑﺎ ﺑﺎزار ﺳﻬﻢ اﻓﺰاﯾﺶ “colorful but professional business clothing” ﺑﺎزار ﺗﻮﺳﻌﻪ: ﺟﺪﯾﺪ ﺑﺎزارﻫﺎي ﺑﻪ ﻣﺤﺼﻮﻻت اراﺋﻪ ﺑﺎ ﺑﺎزار ﺳﻬﻢ اﻓﺰاﯾﺶ ﺟﺪﯾﺪ ﻫﺪف ﺑﺎزار:ﺳﻮرﯾﻨﺎﻣﯽ
21.
ﺗﺎﮐﺘﯿﮏﻫﺎ)آﻣﺮﯾﮑﺎ ﺑﺎزار( ﮔﺬاري ﻗﯿﻤﺖ: ﺷ
ﺧﻮاﻫﺪ ﺣﻔﻆ ﮐﻨﻮﻧﯽ ﮔﺬاري ﻗﯿﻤﺖ اﺳﺘﺮاﺗﮋيﺪ ﺑ ﺑﻠﮑﻪ ﻧﯿﺴﺖ ﻣﺤﻠﯽ ﻫﺎي ﻗﯿﻤﺖ ﺑﺎ رﻗﺎﺑﺖ ﻫﺪفﺎﻗﯽ اﺳﺖ ﺑﺎﮐﯿﻔﯿﺖ و ﮔﺮان ﺑﺮﻧﺪ ﻋﻨﻮان ﺑﻪ ﻣﺎﻧﺪن ﻣﺤﺼﻮﻻت: ﻣﺎﻧ ﺧﻮاﻫﺪ ﺑﺎﻗﯽ ﻣﺤﺼﻮﻻت ﻣﻮﺟﻮد ﺗﺮﮐﯿﺐﺪ ﺷﺪ ﺧﻮاﻫﺪ اﺿﺎﻓﻪ ﺟﺪﯾﺪ ﻣﺤﺼﻮل ﺗﻮﻟﯿﺪ ﺧﻂ
22.
ﺗﺎﮐﺘﯿﮏﻫﺎ)آﻣﺮﯾﮑﺎ ﺑﺎزار( و ﯾﺎﺑﯽ
ﻣﮑﺎن ﻫﺎ ﻓﺮوﺷﮕﺎه: •ﺟﺪﯾﺪ ﺟﻐﺮاﻓﯿﺎﯾﯽ ﺑﺎزارﻫﺎي ﺑﻪ ورود •ﻓﺮوﺷﺎن ﺧﺮده ﺑﺎ ﻫﻤﮑﺎري اداﻣﻪ •ﮐﺸﻮر آن ﻓﺮﻫﻨﮓ ﺗﺮوﯾﺞ راﺳﺘﺎي در ﻫﺎ ﻓﺮوﺷﮕﺎه ﻃﺮاﺣﯽ ﺗﺒﻠﯿﻐﺎت: •اﻣﺎ ﻧﺎﭘﺴﻨﺪ و ﻣﻨﺰﺟﺰﮐﻨﻨﺪه ﺗﺒﻠﯿﻐﺎت از اﺳﺘﻔﺎده اداﻣﻪ •اﺣﺘﺮاﻣﯽ ﺑﯽ ﺑﺪون ﺗﺎﺛﯿﺮﮔﺰاري ﻫﺪف ﺑﺎ ﻫﺎ آن ﺷﺪن ﺗﺮ ﻣﻼﯾﻢ •دﻧﯿﺎ روز و اﺟﺘﻤﺎﻋﯽ ﻣﺴﺎﺋﻞ روي ﺑﺮ ﺗﻤﺮﮐﺰ ﺑﺎ رﻗﺒﺎ از ﻣﺘﻔﺎوت ﺟﺎﯾﮕﺎﻫﯽ ﺣﻔﻆ
23.
ﺑﺎزارﯾﺎﺑﯽ ﻫﺎي روش)آﻣﺮﯾﮑﺎ
ﺑﺎزار( دﯾﺠﯿﺘﺎل ﻣﺎرﮐﺘﯿﻨﮓ ﺑﺎزارﯾﺎﺑﯽ ﻣﺴﺘﻘﯿﻢ •ﻣﻨﺰل درب ﺗﺤﻮﯾﻞ و آﻧﻼﯾﻦ ﺧﺮﯾﺪ ﺳﯿﺴﺘﻢ •ﻣﻮﺑﺎﯾﻠﯽ اﻓﺰارﻫﺎي ﻧﺮم •اﺟﺘﻤﺎﻋﯽ ﻫﺎي ﺷﺒﮑﻪ •ﻟﺒﺎس و ﻣﺪ ﺑﺎ ﻣﺮﺗﺒﻂ روﯾﺪادﻫﺎي در ﺣﻀﻮر •ﺑﯿﻠﺒﻮردﻫﺎ و ﮐﺎﻏﺬي ﺗﺒﻠﯿﻐﺎت •ﺗﺒﻠﯿﻐﺎﺗﯽ ﻫﺪاﯾﺎي •وﻓﺎداري ﻫﺎي ﮐﺎرت •ﻫﺎ ﺷﺮﮐﺖ ﻓﺮم ﻟﺒﺎس ﺗﺎﻣﯿﻦ
24.
ﮐﻨﺘﺮل)آﻣﺮﯾﮑﺎ ﺑﺎزار( ﻣﺸﺘﺮي ﺑﺎزﺧﻮر ﮔﻮﯾﻨﺪ
ﻣﯽ ﺑﻨﺘﻮن ﻣﻮرد در ﻣﺸﺘﺮﯾﺎن ﮐﻪ آﻧﭽﻪ ﺑﺮرﺳﯽ ﻣﺸﺘﺮﯾﺎن رﺿﺎﯾﺖ ﻣﯿﺰان ﺑﺮرﺳﯽ ﻧﻈﺮﺳﻨﺠﯽ ﻓﺮوش از درآﻣﺪ ﻓﺮوﺷﮕﺎه ﻫﺮ ازاي ﺑﻪ ﮐﻨﻮﻧﯽ درآﻣﺪ)ﺳﺎل2014:(80000ﺳﺎل در دﻻر ﻓﺮوﺷﮕﺎه ﻫﺮ ازاي ﺑﻪ ﺳﺎﻟﯿﺎﻧﻪ درآﻣﺪ ﻣﯿﺰان اﻓﺰاﯾﺶ ﺑﯿﻨﯽ ﭘﯿﺶ:20درﺻﺪ ﻓﺮوﺷﮕﺎه ﻫﺮ ازاي ﺑﻪ ﺷﺪه ﺑﯿﻨﯽ ﭘﯿﺶ درآﻣﺪ)ﺳﺎل2015:(96000ﺳﺎل در دﻻر
25.
ﺑﻨﺪي ﺑﻮدﺟﻪ)آﻣﺮﯾﮑﺎ ﺑﻨﺘﻮن(
26.
ﮔﺰارشﺑﻨﺘﻮن ﮔﺮوه ﻣﺎﻟﯽ
27.
ﮔﺰارشﻣﺎﻟﯽ)3اول ﻣﺎﻫﻪ2012(
28.
Advertising and Marketing Campaigns
29.
“If everyone likes a
campaign, no one will talk about it.” Luciano Benetton
30.
دﻫﻪ ﺗﺒﻠﯿﻐﺎﺗﯽ ﻫﺎي
ﮐﻤﭙﯿﻦ ﺑﻪ ﺑﺪﺑﯿﻨﺎﻧﻪ ﻧﮕﺎه80و90 ﻣﺎدي ﻣﻨﺎﻓﻊ و ﺷﻬﺮت ﮐﺴﺐ ﻫﺪف ﺑﺎ اﺟﺘﻤﺎﻋﯽ ﻣﻨﻔﯽ ﻣﺴﺎﺋﻞ از اﺳﺘﻔﺎده ﺳﻮء ﻣﺮدم ﻣﺬﻫﺒﯽ اﻋﺘﻘﺎدات و اﺣﺴﺎﺳﺎت ﺑﻪ ﺗﻮﻫﯿﻦ ﻣﺨﺘﻠﻒ ﻫﺎي ﮐﺸﻮر ﻣﺮدم ﺗﺎرﯾﺨﯽ و ﻣﺬﻫﺒﯽ ﻫﺎي ﺣﺴﺎﺳﯿﺖ ﺑﻪ ﺗﻮﺟﻪ ﻋﺪم ﻣﺸﺘﺮي اﻧﺘﺨﺎب روي ﺑﺮ ﻣﻨﻔﯽ ﺗﺎﺛﯿﺮ ﺗﺒﻠﯿﻎ ﻧﻮع اﯾﻦ از ﻣﺨﺎﻃﺐ ﺗﻨﻔﺮ و ﺷﺪن زده
31.
ﻧﮕﺎهﺧﻮﺷﺒﯿﻨﺎﻧﻪد ﺗﺒﻠﯿﻐﺎﺗﯽ ﻫﺎي
ﮐﻤﭙﯿﻦ ﺑﻪﻫﻪ80و90 ارﺗﺒﺎﻃﺎت در آوري ﻧﻮع ﻣﺮدم ﺣﺎﻓﻈﻪ در ﺑﺮﻧﺪ آن ﺗﺒﻊ ﺑﻪ و ﺗﺒﻠﯿﻎ ﺷﺪن ﻣﺎﻧﺪﮔﺎر اﺟﺘﻤﺎﻋﯽ ﻣﺴﺌﻮﻟﯿﺖ ﺑﺎ ﺑﺮﻧﺪي ﻋﻨﻮان ﺑﻪ ﺷﺪن ﺷﻨﺎﺧﺘﻪ ﻫﺎ ﺗﺎﺑﻮ و ﻫﺎ ﮐﻠﯿﺸﻪ ﮐﺸﯿﺪن ﭼﺎﻟﺶ ﺑﻪ ﺟﻬﺎن ﺳﺮاﺳﺮ ﻫﺎي ﻧﻤﺎﯾﺸﮕﺎه در درآﻣﺪن ﻧﻤﺎﯾﺶ ﺑﻪ و ﻣﺘﻌﺪد ﺟﻮاﯾﺰ ﺷﺪن ﺑﺮﻧﺪه
32.
CAMPAIGN: Death Row
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CAMPAIGN: Death Row
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CAMPAIGN: Aids
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CAMPAIGN: Aids
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Unhate foundation
37.
Food for Life
Campaigne
38.
Unemployee of the
Year
39.
I belong
40.
Organ Donation
41.
Special thanks for your
care.
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