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Twitter Business Model

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Ehtisham Sayed

Twitter business model defines twitter value propositions to the target markets and revenue units.

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Twitter Business Model Value for time and money 2015 http://bootstrapspr.wordpress.com/ 1 Share content with the world Discover unique, relevant and real time content Participate in conversations – publicly or privately Publishers, media outlets and developers Complimentary distribution channel to expand reach and engage with audiences Display real time tweets and twitter polls on their online and offline properties to enhance their user experience Use Twitter Cards for richer content Unique ad formats native to Twitter user experience Pay for performance promoted tweets and accounts based on user’s interest graph Earned media and viral global reach Advertising in the moment Extension of offline advertising campaign User benefits Platform Partner benefits Advertiser benefits Non Revenue Generating Units Revenue Generating Units Access, search and analyze historical and real time data Generate and monetize data analytics Data Partner benefits

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