3. Speakers and Panelists
Risto Lähdesmäki
CEO
Idean Enterprises Inc.
Martin Granström
Head of UX
Barnes & Noble, Nook
Tom Feegel
Managing Director
Fahrenheit 212
Pierre Henri Clouin
Design Strategy Director
Design at IBM
Guy Bar-Nahum
VP, Mobile UX Lab
Samsung Electronics
Rajat Paharia
Chief Product Officer
Bunchball
John Ledingham
Director of UX Design
Plantronics
Andrew Hsu
Director, Concept Prototyping
Synaptics
Craig McNeil
Managing Director
Accenture
4. Principals of great user experience:
• BECOME AWESOME !
• IT HAS TO FEEL GOOD !
• CREATE RELATIONSHIP !
• RESPECT !
6. Tom Sawyer and GAMIFICATION
The perception
of a task can be
very different
then it’s nature.
GAMIFY = MOTIVATE
7. First rule of brainstorming:
There are no bad ideas!
The true rule of brainstorming:
MAKE SURE
THE RIGHT PEOPLE
ARE IN THE ROOM!
Not all people are innovators!
10. “
“
“
“
“Users don’t have needs – customers do!”
We know our customers!
”
”
We don’t have time to include this functionality!
Don’t sweat too much on the UI, we’re not Apple!
“
”
”
They have to use us anyway, what other options do they have!
WHY CORPORATES FAIL ON UX!
”
14. YOUR CUSTOMERS MAY NEED
YOU TO HELP THEM LEARN
HOW TO INNOVATE WITH
YOUR PRODUCT
http://youtu.be/6Cf7IL_eZ38
15. Cult
Apple, Harley Davidson etc.
True Loyalty
Love . Trust . Respect
Better Price
We offer better price or make it hard as hell to switch
Too Lazy
It’s not that we’re good; the customer is too lazy to switch
BRAND LOYALTY PYRAMID
Levels of customer loyalty to our brand and products
16. IF YOU’RE NOT LOVED
YOU DIE!
It’s a competitive market out there!
17. FIELD OF DREAMS
also known as ‘your product’…
Build it RIGHT and they will come!