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Eikenzande BV




                    Accelerating Value
                    End-to-End Value Creation Advisory Services




                                                              September 2012




Paul van Doorn                                                                   EIKENZANDE	
  BV	
  	
  
Founder & Owner                                                                  KONIJNENLAAN	
  42	
  
                                                                                 2243ET	
  WASSENAAR	
  
Eikenzande BV - Business Acceleration                                            THE	
  NETHERLANDS	
  
                                                                                 Tel	
  	
  	
  +31	
  6	
  53261324
Agenda


1.  Eikenzande

2.  From Opportunity to Value
    End-to-End Value Creation Advisory Services

3.  The Business Acceleration Framework


   Annex
       •    Eikenzande - Selected Transactions -> Contact Paul




                                                                 2


                                          Eikenzande BV ©
Professional Model & Qualifications
                                                                                               www.linkedin.com/in/paulvandoorn
Unlock value through Business Acceleration
•    Future Perfect business planning & modeling
•    Hands-on coaching of talented people, strategy, organization, technology & corp. fin. / M&A scenarios
•    Manage market & transaction perception through clear positioning
•    Focus on fast growth sectors: Cloud/Mobile, Security, Social Media, Renewables & Agri Technology




        Paul’s CV                                                             Experience, Capability

       IBM Network Services Account Manager                              Over 28 years of Global experience in the ICT, Mobile &
                                                                         Technology industry as salesman, banker, CEO, board
       Nolan Norton & Co. Senior Manager US Consultancy                  member and trusted advisor
       Thought leader technology platform implementations
                                                                         Actively serves clients - end-to-end – to assess, develop,
       Sprint International Founder & CEO Dutch Business                 prioritize, and successfully implement solutions. Role varies
       KPN Mobile CEO                                                    between temporary executive, hands-on business & people
                                                                         coach, deal maker, or board advisor
       KPN Executive Board Member KPN Intl, SVP M & A
       KPNQwest Executive Board Member                                   Global Experience with Complex Assignments
                                                                         I leverage my global network to provide high quality hands-on
       Eikenzande BV Founder                                             expertise. A mix that can include acquisitions, capital raising
       NTT DoCoMo Tokyo Senior Advisor / Executive Director              or divestitures which I execute for my clients

       3UK London Non Exec Board Member UK Mobile Carrier                Passion: Unlock value with Business Acceleration
       Many M&A, Funding, Coaching and Strategy Assignments              Future Perfect Business Planning & Modeling to optimize
                                                                         Strategy, Organization, Technology, and M&A scenarios



                                                                                                                                           3

                                                            Eikenzande BV ©
Agenda


1.  Eikenzande

2.  From Opportunity to Value
    End-to-End Value Creation Advisory Services

3.  The Business Acceleration Framework


   Annex
       •    Eikenzande - Selected Transactions -> Contact Paul




                                                                 4


                                          Eikenzande BV ©
Eikenzande Support Services Overview




                        End-to-End Value Creation Advisory




                                   M&A                     Investment
                                Transaction                   Value
                                  Support                 Development


                           Investment           Investment Portfolio
                        Selection              Management




From Opportunity to Value: Providing End-to-End Value Creation Advisory Services

                                                                                   5

                                        Eikenzande BV ©
Detail from Opportunity to Value – Service Steps

                            End-to-End Value Creation Advisory



                                      M&A             Investment
                                Transaction              Value
                                   Support           Development


                              Investment      Investment Portfolio
                           Selection         Management




              Investment                M&A                           Investment
               Selection             Transaction                         Value
                                       Support                       Development




                                                                                   6

                               Eikenzande BV ©
Services – Investment Selection



          Investment                       Portfolio                      Risk & Plan
            Strategy                      Market Scan                     Assessment




Investment strategy              Portfolio Market Scan            Risk & Plan Assessment

•  Define Investment strategy    •  Market Research based on      •  Full Analysis of a specific
                                    Company & Risk profiles          company
•  Detailing: sector, company
   type, development phase,      •  Per investment detail on      •  Company detail on market,
   risk profile and size            investment goal and              technology, product,
                                    potential risks and support      finance, legal, governance,
•  Portfolio Risk requirements      requirements                     leadership issues

•  Result: clear company and     •  Result: company list with     •  Result: overview of risks
   risk profiles                    detail and profile priority      and company value
                                                                     potential


                                                                                                   7

                                             Eikenzande BV ©
Services - M&A Transaction Support


     Acquisition      Disposition               Cap. Raise                     Carve Out &
      Support          Support                   Support                       Transactions




M&A Support                         Capital Raise Support            Carve-Out & Transaction

•  Supporting shareholders          •  Supporting shareholders and   •  Supporting shareholders and
   and or the company with an          or the company with Raising      or the company with carving
   acquisition or a sale               capital from investors           out a company

•  Project manage and               •  Project manage, coordinate    •  Project manage, coordinate
   coordinate various experts          experts and documentation        experts and documentation

•  Conduct negotiations with        •  Conduct negotiations with     •  Conduct negotiations with
   focus on value, control and         focus on value, control and      focus on value, control and
   shareholder protection              shareholder protection           shareholder protection

•  Result: a transaction with       •  Result: a successful          •  Result: a successful and
   maximum value realized              investment                       stable carve out


                                                                                                   8

                                               Eikenzande BV ©
Key Services - Value Development



                    Business                                                       Portfolio
                   Acceleration                                                  Development


                                  Key Service
Business Acceleration                                         Portfolio Development Support

•    Advising shareholders and supporting and                 •  Advising, supporting and help managing the
     coaching management to accelerate                           development of a company investment
     realization of potential company value                      portfolio

•    Develop and review business plans, product               •  Developing the optimal portfolio support
     and market propositions, distribution,                      model for developing stable value growth
     production platforms and key reporting
     criteria.                                                •  Analysis of portfolio company progress,
                                                                 required development and providing
•    Regular structured management reviews                       governance support

•    Result: faster and larger realization of                 •  Result: a well managed growing portfolio of
     potential value                                             companies
                                                                                                            9

                                                Eikenzande BV ©
Agenda


1.  Eikenzande

2.  From Opportunity to Value
    End-to-End Value Creation Advisory Services

3.  The Business Acceleration Framework


   Annex
       •    Eikenzande - Selected Transactions -> Contact Paul




                                                                 10


                                          Eikenzande BV ©
Business Acceleration Framework
Approach based on 28 years of experience in the Global ICT & technology industry as a
successful salesman, banker, CEO, board member, and trusted advisor
                                       Business Coaching


                                                               “Result
                      “Focus”                                  Realization”


Product / Market                                                               Business Plan
Positioning                                                                       & Reviews
                                        Creating
                                        Superior
                                     Business Value




              “Perception                                     “Facts”
              Realization”
                                      M&A Exit Positioning



  Eikenzande structured support can fast track company value
                                                                                               11
                                         Eikenzande BV ©
Realizing Results
Reach Full Potential Through an Active Integral Approach

 1
1.     Output Thinking – back track from the perfect future
      §    Describe goals and business plan as future perfect Information Memorandum in 2 to 3 years
      §    Create right company perception and parameters; fast growth from Day One

2. 
 2     Precise Goals – clear priorities
      §    Closely align people and financial resources with business plan, and keep it that way
      §    Mistakes lead to wasted time, resources and motivation
      §    Provides decision review frame work supporting all to stay on plan


 3
3.     Clear and timely Decisions – focus, planning and preparation
      §    Think ahead; timely and solid preparation always improve decision quality
      §    Acceleration occurs only through a positive cycle of increased revenue & margin
      §    Delayed or flawed decisions have an extremely negative long term effect

 4
4.     Integral Tracking & Tracing – always know where you are
      §    Integral approach is superior: Include corporate finance in execution planning & decision
      §    Actively, Fanatically check, review and adapt plan and metrics to business & valuation targets
      §    Only a fool never changes his mind ;-)


 If you don’t know where you are going, you will never get there!
                                                                                                        12
                                                 Eikenzande BV ©
Realize Perception
In a World of Recurring Revenues & Cloud Margins

 Value Calculation : Revenue x EBITDA Margin x Company Multiples*)

   1 Recurring Revenue – Effect of Delay and Acceleration is disproportionate
   1. 
       Rule of 78 effect:
             §  Speeding up has very big impact on Annual revenues
             §  Slow decisions or delivery cut revenues significantly

   2 Cloud Model – Marginal Costs drop disproportionate
   2. 
       §  Additional Clients, after fixed cost coverage, only minimally increase costs
       §  Margin improvement significant when client numbers grow

   3 Multiples – Perception is Reality
   3. 
       §  Fast growth has a significant positive effect on exit multiples
       §  Clear Positioning attracts relevant buyers, additional synergies push multiple up
       §  Potential Buyers see what they are looking for; Confirmation Bias is your friend


Revenue growth & clear positioning kick starts exceptional value growth !
                                                                                                   13
*) EBITDA Multiples calculation as based on expected value of discounted future cash flows (DCF)

                                                             Eikenzande BV ©
Eikenzande Approach Aimed at Maximizing Value
Only active integral method will accelerate revenue, margin & positioning

                                  •    Establish clear “future perfect” company goals
  1   Solid Business Plan         •    Plan how to get there
      Foundation                  •    What resources are required
                                  •    Financial Plan including valuation parameters

                                  •  Review results, decisions and priorities against plan
                                  •  Positively align personal strengths with company
  2   Business Coaching              requirements
                                  •  Provide frame work for reflection & lessons learned

                                  •    Integrate Corporate Finance skills from the start
  3   Manage M&A and              •    Validate positioning versus likely buyers needs
      funding processes           •    Focus on the right relationships early on pays off
                                  •    Business and Financial Plan always prepared
                                  •  Overcoming temporary Skill needs by providing
  4   Adding Professionals           additional Professional Commercial, Financial or
                                     IT Strategy Support from extensive global network


Timely preparation & focused execution creates superior results                             14

                                        Eikenzande BV ©

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Value Acceleration Eikenzande

  • 1. Eikenzande BV Accelerating Value End-to-End Value Creation Advisory Services September 2012 Paul van Doorn EIKENZANDE  BV     Founder & Owner KONIJNENLAAN  42   2243ET  WASSENAAR   Eikenzande BV - Business Acceleration THE  NETHERLANDS   Tel      +31  6  53261324
  • 2. Agenda 1.  Eikenzande 2.  From Opportunity to Value End-to-End Value Creation Advisory Services 3.  The Business Acceleration Framework Annex •  Eikenzande - Selected Transactions -> Contact Paul 2 Eikenzande BV ©
  • 3. Professional Model & Qualifications www.linkedin.com/in/paulvandoorn Unlock value through Business Acceleration •  Future Perfect business planning & modeling •  Hands-on coaching of talented people, strategy, organization, technology & corp. fin. / M&A scenarios •  Manage market & transaction perception through clear positioning •  Focus on fast growth sectors: Cloud/Mobile, Security, Social Media, Renewables & Agri Technology Paul’s CV Experience, Capability IBM Network Services Account Manager Over 28 years of Global experience in the ICT, Mobile & Technology industry as salesman, banker, CEO, board Nolan Norton & Co. Senior Manager US Consultancy member and trusted advisor Thought leader technology platform implementations Actively serves clients - end-to-end – to assess, develop, Sprint International Founder & CEO Dutch Business prioritize, and successfully implement solutions. Role varies KPN Mobile CEO between temporary executive, hands-on business & people coach, deal maker, or board advisor KPN Executive Board Member KPN Intl, SVP M & A KPNQwest Executive Board Member Global Experience with Complex Assignments I leverage my global network to provide high quality hands-on Eikenzande BV Founder expertise. A mix that can include acquisitions, capital raising NTT DoCoMo Tokyo Senior Advisor / Executive Director or divestitures which I execute for my clients 3UK London Non Exec Board Member UK Mobile Carrier Passion: Unlock value with Business Acceleration Many M&A, Funding, Coaching and Strategy Assignments Future Perfect Business Planning & Modeling to optimize Strategy, Organization, Technology, and M&A scenarios 3 Eikenzande BV ©
  • 4. Agenda 1.  Eikenzande 2.  From Opportunity to Value End-to-End Value Creation Advisory Services 3.  The Business Acceleration Framework Annex •  Eikenzande - Selected Transactions -> Contact Paul 4 Eikenzande BV ©
  • 5. Eikenzande Support Services Overview End-to-End Value Creation Advisory M&A Investment Transaction Value Support Development Investment Investment Portfolio Selection Management From Opportunity to Value: Providing End-to-End Value Creation Advisory Services 5 Eikenzande BV ©
  • 6. Detail from Opportunity to Value – Service Steps End-to-End Value Creation Advisory M&A Investment Transaction Value Support Development Investment Investment Portfolio Selection Management Investment M&A Investment Selection Transaction Value Support Development 6 Eikenzande BV ©
  • 7. Services – Investment Selection Investment Portfolio Risk & Plan Strategy Market Scan Assessment Investment strategy Portfolio Market Scan Risk & Plan Assessment •  Define Investment strategy •  Market Research based on •  Full Analysis of a specific Company & Risk profiles company •  Detailing: sector, company type, development phase, •  Per investment detail on •  Company detail on market, risk profile and size investment goal and technology, product, potential risks and support finance, legal, governance, •  Portfolio Risk requirements requirements leadership issues •  Result: clear company and •  Result: company list with •  Result: overview of risks risk profiles detail and profile priority and company value potential 7 Eikenzande BV ©
  • 8. Services - M&A Transaction Support Acquisition Disposition Cap. Raise Carve Out & Support Support Support Transactions M&A Support Capital Raise Support Carve-Out & Transaction •  Supporting shareholders •  Supporting shareholders and •  Supporting shareholders and and or the company with an or the company with Raising or the company with carving acquisition or a sale capital from investors out a company •  Project manage and •  Project manage, coordinate •  Project manage, coordinate coordinate various experts experts and documentation experts and documentation •  Conduct negotiations with •  Conduct negotiations with •  Conduct negotiations with focus on value, control and focus on value, control and focus on value, control and shareholder protection shareholder protection shareholder protection •  Result: a transaction with •  Result: a successful •  Result: a successful and maximum value realized investment stable carve out 8 Eikenzande BV ©
  • 9. Key Services - Value Development Business Portfolio Acceleration Development Key Service Business Acceleration Portfolio Development Support •  Advising shareholders and supporting and •  Advising, supporting and help managing the coaching management to accelerate development of a company investment realization of potential company value portfolio •  Develop and review business plans, product •  Developing the optimal portfolio support and market propositions, distribution, model for developing stable value growth production platforms and key reporting criteria. •  Analysis of portfolio company progress, required development and providing •  Regular structured management reviews governance support •  Result: faster and larger realization of •  Result: a well managed growing portfolio of potential value companies 9 Eikenzande BV ©
  • 10. Agenda 1.  Eikenzande 2.  From Opportunity to Value End-to-End Value Creation Advisory Services 3.  The Business Acceleration Framework Annex •  Eikenzande - Selected Transactions -> Contact Paul 10 Eikenzande BV ©
  • 11. Business Acceleration Framework Approach based on 28 years of experience in the Global ICT & technology industry as a successful salesman, banker, CEO, board member, and trusted advisor Business Coaching “Result “Focus” Realization” Product / Market Business Plan Positioning & Reviews Creating Superior Business Value “Perception “Facts” Realization” M&A Exit Positioning Eikenzande structured support can fast track company value 11 Eikenzande BV ©
  • 12. Realizing Results Reach Full Potential Through an Active Integral Approach 1 1.  Output Thinking – back track from the perfect future §  Describe goals and business plan as future perfect Information Memorandum in 2 to 3 years §  Create right company perception and parameters; fast growth from Day One 2.  2 Precise Goals – clear priorities §  Closely align people and financial resources with business plan, and keep it that way §  Mistakes lead to wasted time, resources and motivation §  Provides decision review frame work supporting all to stay on plan 3 3.  Clear and timely Decisions – focus, planning and preparation §  Think ahead; timely and solid preparation always improve decision quality §  Acceleration occurs only through a positive cycle of increased revenue & margin §  Delayed or flawed decisions have an extremely negative long term effect 4 4.  Integral Tracking & Tracing – always know where you are §  Integral approach is superior: Include corporate finance in execution planning & decision §  Actively, Fanatically check, review and adapt plan and metrics to business & valuation targets §  Only a fool never changes his mind ;-) If you don’t know where you are going, you will never get there! 12 Eikenzande BV ©
  • 13. Realize Perception In a World of Recurring Revenues & Cloud Margins Value Calculation : Revenue x EBITDA Margin x Company Multiples*) 1 Recurring Revenue – Effect of Delay and Acceleration is disproportionate 1.  Rule of 78 effect: §  Speeding up has very big impact on Annual revenues §  Slow decisions or delivery cut revenues significantly 2 Cloud Model – Marginal Costs drop disproportionate 2.  §  Additional Clients, after fixed cost coverage, only minimally increase costs §  Margin improvement significant when client numbers grow 3 Multiples – Perception is Reality 3.  §  Fast growth has a significant positive effect on exit multiples §  Clear Positioning attracts relevant buyers, additional synergies push multiple up §  Potential Buyers see what they are looking for; Confirmation Bias is your friend Revenue growth & clear positioning kick starts exceptional value growth ! 13 *) EBITDA Multiples calculation as based on expected value of discounted future cash flows (DCF) Eikenzande BV ©
  • 14. Eikenzande Approach Aimed at Maximizing Value Only active integral method will accelerate revenue, margin & positioning •  Establish clear “future perfect” company goals 1 Solid Business Plan •  Plan how to get there Foundation •  What resources are required •  Financial Plan including valuation parameters •  Review results, decisions and priorities against plan •  Positively align personal strengths with company 2 Business Coaching requirements •  Provide frame work for reflection & lessons learned •  Integrate Corporate Finance skills from the start 3 Manage M&A and •  Validate positioning versus likely buyers needs funding processes •  Focus on the right relationships early on pays off •  Business and Financial Plan always prepared •  Overcoming temporary Skill needs by providing 4 Adding Professionals additional Professional Commercial, Financial or IT Strategy Support from extensive global network Timely preparation & focused execution creates superior results 14 Eikenzande BV ©