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Einat Shimoni
Data & CX
Israeli IT
Market Study
2021
2
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SO WHAT HAVE WE
LEARNED IN 2020-1H2021?
Market Analysis:
Data & Analytics
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3
3
4
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Of Israeli organizations
have a Chief Data Officer
47%
* Up from 30% in 2020
Source:
STKI Data survey 2021
5
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The most important
data initiative for
2020-2021
6
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7
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8
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9
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Most orgs are at the
“let’s experiment with
Python” stage.
Some are asking:
“What’s next?” and
seeking DS platforms
10
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11
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12
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14% 27% 28% 31%
STKI Data survey 2021
Q: Does your organization have data scientists?
Yes
1-3 data
scientists
Yes
>4 data
scientists
No Internal
using external DS
No
60% have inhouse data scientists
86% have access to DS skills
13
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EXTERNAL DATA SCIENCE SKILLS!
14
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21%
>4 ML
Models in
Production
31%
1-3 ML
models in
production
48%
No ML models
in production
Many struggling with moving to production!
STKI Data survey 2021
15
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16
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Very moderate growth
17
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18
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+ Tier 3 in full presentation
19
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20
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Data will live in the cloud!
21
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55%
28%
17%
Using public
cloud for D&A
No and are not planning to Planning to enter
public clouds for
D&A soon
Source:
STKI Data survey 2021
22
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23
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24
Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
WHAT HAVE WE
SEEN IN 2020?
Market Analysis:
CRM
Customer Experience
25
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Remote-First
We are all digital
We are all connected
Physical is now supporting Digital
26
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Increase in all online sales
10 years Acceleration in eCommerce in 90 days
75% U.S consumers changed habits
200%
27
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28
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Organizations focused on CX for their digital transformation
29
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52%
Of Israeli enterprises
already have a CX
manager in place
Source:
STKI CDO survey 2020-2021
Who’s in charge of the CX Strategy?
30
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Most common questions 2020-1H2021:
31
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32
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We love (to hate) chatbots
Source: Salesforce
33
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30.00%
34
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35
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CRM & Marketing Automation Tools
36
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37
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38
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39
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40
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Top CX Priorities
Source: The Global State of Customer Experience 2020 – CX Network
41
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CDP Players in Israel:
Company Product Name
Oracle
CX Unity
Behavioral CDP
SAP CDP
Adobe CDP - Data Management Platform
Microsoft Customer Insights
Salesforce CDP
Informatica CDP -Customer 360
Source: The Global State of CX 2020 – CX Network
42
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Thanks to everyone
for your amazing cooperation

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2021 STKI Summit Part 1: Data and CX

  • 1. Einat Shimoni Data & CX Israeli IT Market Study 2021
  • 2. 2 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph SO WHAT HAVE WE LEARNED IN 2020-1H2021? Market Analysis: Data & Analytics
  • 3. Copyright@STKI_2021 Do not remove source or attribution from any slide, graph or portion of graph 3 3
  • 4. 4 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Of Israeli organizations have a Chief Data Officer 47% * Up from 30% in 2020 Source: STKI Data survey 2021
  • 5. 5 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph The most important data initiative for 2020-2021
  • 6. 6 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 7. 7 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 8. 8 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 9. 9 Copyright@STKI_2021 Do not remove source or attribution from any slide, graph or portion of graph Most orgs are at the “let’s experiment with Python” stage. Some are asking: “What’s next?” and seeking DS platforms
  • 10. 10 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 11. 11 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 12. 12 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 14% 27% 28% 31% STKI Data survey 2021 Q: Does your organization have data scientists? Yes 1-3 data scientists Yes >4 data scientists No Internal using external DS No 60% have inhouse data scientists 86% have access to DS skills
  • 13. 13 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph EXTERNAL DATA SCIENCE SKILLS!
  • 14. 14 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 21% >4 ML Models in Production 31% 1-3 ML models in production 48% No ML models in production Many struggling with moving to production! STKI Data survey 2021
  • 15. 15 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 16. 16 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Very moderate growth
  • 17. 17 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 18. 18 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph + Tier 3 in full presentation
  • 19. 19 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 20. 20 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Data will live in the cloud!
  • 21. 21 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 55% 28% 17% Using public cloud for D&A No and are not planning to Planning to enter public clouds for D&A soon Source: STKI Data survey 2021
  • 22. 22 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 23. 23 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 24. 24 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph WHAT HAVE WE SEEN IN 2020? Market Analysis: CRM Customer Experience
  • 25. 25 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Remote-First We are all digital We are all connected Physical is now supporting Digital
  • 26. 26 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Increase in all online sales 10 years Acceleration in eCommerce in 90 days 75% U.S consumers changed habits 200%
  • 27. 27 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 28. 28 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Organizations focused on CX for their digital transformation
  • 29. 29 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 52% Of Israeli enterprises already have a CX manager in place Source: STKI CDO survey 2020-2021 Who’s in charge of the CX Strategy?
  • 30. 30 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Most common questions 2020-1H2021:
  • 31. 31 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 32. 32 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph We love (to hate) chatbots Source: Salesforce
  • 33. 33 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph 30.00%
  • 34. 34 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 35. 35 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph CRM & Marketing Automation Tools
  • 36. 36 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 37. 37 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 38. 38 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 39. 39 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph
  • 40. 40 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Top CX Priorities Source: The Global State of Customer Experience 2020 – CX Network
  • 41. 41 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph CDP Players in Israel: Company Product Name Oracle CX Unity Behavioral CDP SAP CDP Adobe CDP - Data Management Platform Microsoft Customer Insights Salesforce CDP Informatica CDP -Customer 360 Source: The Global State of CX 2020 – CX Network
  • 42. 42 Copyright@STKI_2020 Do not remove source or attribution from any slide, graph or portion of graph Thanks to everyone for your amazing cooperation