Smart Source Media Group is an Internet Marketing firm located in New York City. We specialize in a variety of internet marketing techniques, and develop a custom marketing plan to fit your business.
Intro To Smart Source Media Group | NY Internet Marketing Agency
1. An Integrated Marketing Services Agency
Web Design • Internet Marketing • Mobile • Print • Integrated Solutions
Helping clients of all shapes and
sizes stand out from the crowd.
212.764.7200 • www.ssourcemedia.com
2. WHAT DO WE DO?
We Make Connections.
We Connect Your Target Market,
With Your Company,
At The Exact Moment They Are Looking For You
(Even If They Don’t Know It Yet!)…
While Putting Your Brand In The Best Position
To Generate Leads & Drive Revenue.
3. HOW DO WE DO IT?
Integrated Marketing Solutions Designed To Fit Your Needs
Web Design • SEO • PPC • Email • Mobile • Social Media • Video Production • Print
4. It Starts With The Website
We Transform Your Website Into A Lead
Generating Marketing Machine.
Custom Design & Development
Content Management Systems (CMS)
Responsive HTML
Ecommerce
SEO Friendly Programming
Mobile Compatibility
Social Integration
5. What Is A Responsive Website?
A responsive website is a site that uses media queries to determine which resolution
the viewer is using. Based on this information, the site content is rearranged to
provide the best possible viewing experience to the user. A responsive website is
always viewed in its optimal format; be it on a 24 inch monitor, 14 inch
laptop, iPad, smart phone, or any other screen/device.
6. Now You’ve Got The Website,
How Does It Generate Leads?
Search Engine Optimization: Rank Highly In Organic (Unpaid) Search Results
Pay Per Click: Target Specific Search Terms And Only Pay When Your Ad Is Clicked
Site Retargeting: Don’t Lose Visitors Once They Leave Your Site, Keep Marketing
Email Marketing: Interactive Emails Engage The “Low Hanging Fruit”
Social Media: Interact With Your Audience Sincerely, And In Real Time.
Landing Page Optimization: The Science Behind Optimizing Your Site To Convert.
7. Search Engine Optimization (SEO)
Increase Ranking In Organic
Search Results By Becoming
The Expert.
Onsite SEO: Optimize your
website to be read by search
engines for your target
keywords
Offsite SEO: Establishing
marketing relevance by building
links, creating content, and
increasing exposure.
8. Pay Per Click (PPC)
Place Your Ad At The Top Of Search
Engines And Start Generating Qualified
Leads Instantly.
Keyword Research: Research and identify the
most cost-effective target search terms.
Ad Optimization: Money isn’t everything. Each
ad is scored based on a variety of factors. We
write ads that rank highly, qualify your leads, and
generate clicks.
Reporting & Analysis: Constant monitoring and
analysis is necessary to increase the ROI of your
campaign as time goes on.
9. Site Retargeting
Visitors Aren’t Lost When They
Leave Your Site. Continue To
Advertise To Them.
Branding: Reinforce your credibility
and presence by advertising on
other sites your visitors frequent.
Persuasion: Longer sales cycles and
the need for further research may
cause a visitors to leave your site.
Staying relevant to them in the
coming weeks/months will increase
conversion rates.
10. Email Marketing
Haven’t Heard From Them In A
While? New Offering? Promotion?
Send An Email.
Brand Recognition: Designed to keep
your branding consistent and mirror
other marketing materials, emails keep
you in front of your audience.
Capitalize: An efficient and inexpensive
way to market to your existing contact
list.
Engage: Customizing emails for separate
audiences increases your relevance to
your audience and leads to an increased
ROI.
11. Social Media Marketing
Fact: Social Media Has A 100%
Higher Lead-To-Close Rate Than
Outbound Marketing.
Increase Brand Awareness: Direct and
sincere communication with your audience
keeps them engaged with your brand.
Drive Traffic: Promotions, advertising, and
quality content encourage social users to
visit your website.
Reputation Management: Constantly
monitor and react to what is being said
about your brand (and competitors) on
social networks.
12. Landing Page Optimization
Creating A Web Page Is Easy.
Creating A Page That Converts Is Science.
A/B Testing: One page doesn’t fit all. Some
visitors respond better to different
layouts, content styles, and media. We’ll tell
you which.
Be Specific: Don’t make your visitors decide
where to go and what to do. Send visitors from
specific promotions direct to landing pages
designed to capitalize on that individual
audience segment.
13. The Result: An Integrated
Marketing Strategy That Works.