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Design as part of
user engagement
User Experience and User-centred Design




@ElaineMcVicar | www.eqtr.com
Design for the user
How do we go about it?
•   Find out...
    •   ...who they are
    •   ...what they want


•   Design to make the experience good for them
How do we go about it?
1   Research
    Is that the part of the project where you
    just surf the internet all day?
1 2 3 4


Research
•   Understand the user
•   Define who the users are
    •   Personas
    •   User needs and goals
    •   User journeys
•   Understand the business & technology
1 2 3 4


Macdonald Hotels
Case study – www.macdonaldhotels.co.uk

What did we research?

   •   No real budget for user research
   •   Find out about the users
        • Feedback questionnaires provided by client
        • Usability study from previous site provided by client
        • Spoke to people about their hotel booking experiences
   •   Client workshops
        • Talked to them about their customers and their business
2   Design
    Don’t you guys just colour in?
1 2 3 4


Design
•   Bring the research together to define the project
    •   It must satisfy the user, the business objectives and technical
        requirements


•   Create a good user experience
    •   Content
    •   Interaction
    •   Look & feel
1 2 3 4


Macdonald Hotels
Case study – www.macdonaldhotels.co.uk

A good user experience?

   •   Content – Users want to see images and see useful information
   •   Interaction – A simple booking process
   •   Look and feel – Fits in with the brand and the target market
1 2 3 4


Macdonald Hotels
Case study
3   Evaluate
    It’s rubbish. Do it again, but this time make it good!
1 2 3 4


User testing
•   Find out early on what isn’t working
•   Test throughout the process
•   Only test what you need to
1 2 3 4


Macdonald Hotels
Case study - www.macdonaldhotels.co.uk

User testing
 •   Initial search component



 •   Revised search component
4   Measure
    It’s gone live! We never have to think about it again 
1 2 3 4


Measure
•   Are users completing the tasks you want them to?
    •   Site analytics
    •   Site search queries


•   Create a good start point to develop user engagement
What does this mean for you?
What does this mean for you?
•   Think about the user
•   Think about the client
•   Everyone works together
What does this mean for you?
•   Increase your knowledge
•   Show demonstrable results
•   Become an expert
The end
              Thank you for listening!




@ElaineMcVicar | www.eqtr.com

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Design as part of user engagement

  • 1. Design as part of user engagement User Experience and User-centred Design @ElaineMcVicar | www.eqtr.com
  • 3. How do we go about it? • Find out... • ...who they are • ...what they want • Design to make the experience good for them
  • 4. How do we go about it?
  • 5. 1 Research Is that the part of the project where you just surf the internet all day?
  • 6. 1 2 3 4 Research • Understand the user • Define who the users are • Personas • User needs and goals • User journeys • Understand the business & technology
  • 7. 1 2 3 4 Macdonald Hotels Case study – www.macdonaldhotels.co.uk What did we research? • No real budget for user research • Find out about the users • Feedback questionnaires provided by client • Usability study from previous site provided by client • Spoke to people about their hotel booking experiences • Client workshops • Talked to them about their customers and their business
  • 8. 2 Design Don’t you guys just colour in?
  • 9. 1 2 3 4 Design • Bring the research together to define the project • It must satisfy the user, the business objectives and technical requirements • Create a good user experience • Content • Interaction • Look & feel
  • 10. 1 2 3 4 Macdonald Hotels Case study – www.macdonaldhotels.co.uk A good user experience? • Content – Users want to see images and see useful information • Interaction – A simple booking process • Look and feel – Fits in with the brand and the target market
  • 11. 1 2 3 4 Macdonald Hotels Case study
  • 12. 3 Evaluate It’s rubbish. Do it again, but this time make it good!
  • 13. 1 2 3 4 User testing • Find out early on what isn’t working • Test throughout the process • Only test what you need to
  • 14. 1 2 3 4 Macdonald Hotels Case study - www.macdonaldhotels.co.uk User testing • Initial search component • Revised search component
  • 15. 4 Measure It’s gone live! We never have to think about it again 
  • 16. 1 2 3 4 Measure • Are users completing the tasks you want them to? • Site analytics • Site search queries • Create a good start point to develop user engagement
  • 17. What does this mean for you?
  • 18. What does this mean for you? • Think about the user • Think about the client • Everyone works together
  • 19. What does this mean for you? • Increase your knowledge • Show demonstrable results • Become an expert
  • 20. The end Thank you for listening! @ElaineMcVicar | www.eqtr.com