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ELECTION AWAAZ
Your Dependable SAATHIS for Campaign MICROMANAGING
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Technology Partner
VTPL
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
The point to deliver today for the voters more than CASTE, CREED, RELIGION and GROUP is in this age of STRUGGLE for EXISTENCE
and SURVIVAL of the FITTEST is in fact:
“IS THE PARTY or CANDIDATE Really SERIOUS and Dedicated to IMPROVE his and his family’s ECONOMIC and QUALITY of LIFE”.
If we can provide them an ACCESSIBLE, CAREER, CERTIFICATION and TRAINING SOLUTION to ENHANCE their EMPLOYABILITY we
have achieved the objective. And in this if it is a Govt. certification the result would be the BEST. One member of the family- yes
training impacted to one member of the family can get the Party 5 to 6 votes from that family. Hence training and Govt.
Certification to 6 to 10 thousand trainees in the constituency can get us 30 to 50,000 SURE VOTES and loyalty also.
This is as per the NEEDS of that FAMILY/HOUSEHOLD. If we are addressing the NEED of the FAMILY- we are their best friends and
naturally deserve the vote of that family. This is far more better than doling out an occasional gift at the time of elections or even a
smartphone. Further this system is driven by POLITICAL SECRETARY- constituency Nurturing System (CNS) Software focused and
targeted results are sure to be witnessed.
This investment can be made as per the number of trainees to be adopted in that Particular constituency, thus suiting any desired
number.
This data would be CONFIDENTIALLY Stored in the POLITICAL SECRETARY – CNS Software alongwith other relevant data fields for all
future times, also as basically the voters are going to live in the same constituency, being it’s inhabitants. Normally there is a
change of 1 to 1.75%. The programme can be carried out without any boo-hoo created and by the time the opposition would come
to know what exactly is the programme we would have covered sufficient ground to ENGAGE Voters with us for their NEEDS so
they would not Defect.
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
This training to One Trainee for Enhancing his EMPLOYABILITY is sure to translate into Votes of that particular Household/ Family as you
have Addresses the NEED of that particular Family/ household for PERMANENT Solution to them.
As we have Govt. Affiliations for imparting these skill based trainings and Authorization to get these trainings further CERTIFIED by the
concerned GOVT. body, hence it is a TOTAL Programme in FULL CONTROL. Hence when launched CONFIDENTIALLY can translate it into a
SURE WIN WIN Situation to ACHIEVE the Objective.
These can be low-costing courses in industries that are actively hiring and we have Already got our tie ups with more than 300 top
corporates of the country, the details of which can be shared during the discussions with your goodselves.
These courses are Govt. entity Certified & are on Project Management, Facilities (plumber, electrician, gardener etc.) Management,
Microsoft trainings, IT trainings, Digital marketing, Web designing, Hospitality plus healthcare and Specialized nursing assistant courses.
Further these can be also done by already working individuals to Enhance their employability, career graph and personal achievement.
From photography to foreign language, web design to public speaking, from driver to retail showroom salesman one can expand
his/her personal skill as per his choice.
We can further ENGAGE the loyal Party workers with Responsibilities, and on implementation of this programme increase their
earnings also. This can be minute by minute managed/tracked for implementation at the backend by POLITICAL SECRETARY
Constituency Nurturing Software (CNS) to give the party Leadership and assigned Team, minute by minute details towards the success
in number of party workers and positive voters. This is a very cost-effective solution for achieving the desired number of votes i.e for
converting the voters to POSITIVE VOTES not only for this election, but for more elections to come, as you would have complete i.e
every HOUSEHOLD’S/EVERY VOTERS information regarding positive Vote, Negative Vote and Neutral Vote stored and managed in your
own office premises and accessed through your Mobile at all time.
Today People Ask the Leader?
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India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Still we are not sure about voters. He is more bothered about onions and tomato selling at Rs. 70 instead of
Rs. 7 average regular price, sugar at Rs 75 instead of Rs 15 and daals at Rs 150 instead of Rs 35. He is more
concerned when he asks questions like- he saw on TV a man crying because the ambulance didn’t reach in
time for his child to be taken to the hospital,
Why the National Highway and the Link Road Projects are not proceeding ahead and the proposed road area
is dug up as it causes extreme inconvenience during rains, including accidents,
Why his children cannot study because of no electricity in their house, why still after so many years millions
do not get to charge their mobile phones as 110 Crore of the 128 Crores Indians today own mobiles.
Why only 2.3% of Indians are only having recognizable skills, compared to 68% of UK, 52% of USA, 96% of
Korea and 90% of Japan.
Why only 30 grains of rice would land up in every Indian’s plate, if the rice is equally distributed amongst
every Indian.
Why groundwater of 158 of 639 districts of India has gone saline, why high level of iron is formed in drinking
water in 270 districts.
Why in 267 districts groundwater has excess fluoride and nitrates, and yet people are forced to drink it as 80
percent of drinking water in India comes from underground sources, and this affects everything from bones, teeth
to nervous system.
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
An average voter is more concerned with his family members suffering from Dengue and Chikungunya, because 62% of
Delhi Sewerage is treated, 29% in Patna, 38% of Kanpur and only 43% of Hyderabad Sewerage treated.
What is the govt doing when 40% of Indians would die of heart diseases by 2020 compared to 24% in 1990 and with 3
million of Indians dying of heart diseases each year we will soon become heart disease capital of the world.
With 40 million diabetes patients we would be also known soon as diabetes capital of the world.
With 15 to 20 million asthma patients and more than 20% of the worlds tuberculosis patients we would be called the Lung
Disease Capital of the world killing app.2,70,000 patients in a year in 2012.
In India one person dies of cancer every 50 seconds. Harvard school of public health calculates India would lose
$ 20 billion (Rs. 1271700000000.00) app between 2012 and 2030 to breast cancer.
Looking at PDS also gives us jitters. In Gujarat LEAKAGE ( the process in which ration shop owner sells things in the black
market and tells the poor there are no supplies ). Leakage INCREASED from 45 % to 69 % between 2009 and 2012 and this
was confirmed through a IIT study further quoted by JUSTICE WADHWA COMMITTEE in its report. Gujarat was having
Sh. Narendra Modi as its Chief Minister in that time.
When have we heard in Election speeches that a promise to raise the number of Sewage treatment plants, when only 20%
of the around 40,000 million litters of Sewage produced by Indian cities is treated?
Which politician would speak for 50 million households below poverty line paid Rs 890 Crores, to get State services and
why yes why World Economic Form ranks India at 101 among 136 Countries on how efficiently and equitably resources and
opportunities are divided between men and women, across the areas of economy, education politics and health. We are
135th in Health measurement and 120th in Education rating in the world where China is at 69th place, Russia at 61st and
even Brazil is at 62nd.
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Why can’t we have better law and order, because for example in Delhi 5183 cops are used for VIP protection whereas city’s
police force to population ratio is 1 cop to 253 people, why 60 percent of Mumbai residents live in slums whereas number
of vehicles that have grown by 50 percent between 2005 and 2012 in Mumbai where roads have grown up by 10% only.
Why 2000 Indians sells a kidney every year in spite of the Human Transplant Act of 1994. AS per the study done by the
Harvard School of Public Health, it found that India has only one operation theatre per 100,000 people while south Asia
has 2.6 operation theaters. In 2012 why the international financial analysis firms quoted app.4 lac crores worth of black
money was taken out of India. This is around one third of the Indians Govt. budgeted expenditure in 2011, 14 times of that
spent on health, seven times of what was spent on education and five times of what was spent on rural development.
Why among the wealth G20 countries India was voted as the worst place for a women in 2013.Thomson Renters Foundation said its
survey of 370 gender specialists from around the world had placed India below Saudi Arabia where women still can’t drive and stated
voting only in 2011.Every BRICKS nation was ahead of India. Brazil at 11, Russia at 13, China at 15, South Africa at 17 and Indonesia
at 18. Political and Economic Risk consultancy of HONGKONG ranked India at the bottom beating VIETNAM, INDONESIA,
PHILLIPINES and even CHINA when the ranked India Bureaucracy not at all transparent and having the highest score in lack of
accountability with immense powers at their disposal hence having a negative perception.
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Till we don’t find answers to these questions we would never be the automatic FIRST CHOICE of Voters in any constituency
Assembly or Parliamentary and even in 6,45,000 villages of the country. How can we have an election based on
development if we still have an election based on development if we still have a country where the poor have to sell their
organs? Your Leader and Party are providing much needed solutions Which leader quotes these and gives us an assurance
to improve upon these Today’s Enlightened voter of your State is not at all out of this through process. How much answers
to these questions can we provided than only the voter would vote in addition to the primary factors of Caste, Creed and
Religion which are not the only decisive factors today. The leader/party that will address the above issues will be in a better stead
to get more positive votes and have a Winning EDGE. We will provide you answers and solutions to this and many more such scoring
points that will increase your winning chances in the coming elections.
Your goodselves through any NGO confidentially Provide sustainable income opportunities through schemes like Janaushadhi Programmes
entailing subsidy of Rs 2,50,000 per outlet and 30% sales linked incentives, without incurring substantial cost. This is just like a sustainable
income for the loyalist party workers to give them a platform i.e 100% Govt. backed association to give them a sustainable income like that
from a Petrol Pump or a Gas Agency. Similarly we have other schemes for earning through Skill Enhancement activities & a majority of them
are Govt. certified being carried out by us. This will be one of the very doable & cashable opportunity for the reason every household needs
medicines, skills in addition to food.
Our services would be mainly MICROMANAGEMENT activities for:
• PW Orchestration
• Micro- CAMPAIGNING
• Central Data base management
For segregated Voters and Party workers and implement Incentive plan and Recognition plan as per their performance.
These would be through
1. Data Centre & Telecom services utilization
2. Voter Rolls digitization for identification, segregation for objective based identification.
3. Identification of Positive, Negative and Neutral Voters.
4. Data Analysts
5. Social Media Team to establish Contacts and Coordinate.
6. Call Centre for objective based activities.
7. Provide sustainable income opportunities through schemes like Janaushadhi Programmes entailing subsidy of
Rs 2,50,000 per outlet and 30% sales linked incentives, without incurring substantial cost. This is just like a sustainable income for
the loyalist party workers to give them a platform i.e 100% Govt. backed association to give them a sustainable income like that from a
Petrol Pump or a Gas Agency. Similarly we have other schemes for earning through Skill Enhancement activities & a majority of them are
Govt. certified being carried out by us. This will be one of the very doable & cashable opportunity for the reason every household needs
medicines, skills in addition to food.
8. Building up the Social Media micro – campaign by gauging/assessing the sentiment of the voter and Party Worker, reviewing, analyzing
through established technology measures and taking adequate timely measures to correct the flow/course of campaign to create Positive
Workers booth by booth. Our main activity would be centered around Identifying, Coordinating, Segregating and Engaging the Party
Worker and Voter with the Party, and account of Party High Command, for creating a WINNING EDGE Campaign, while organizing these
activities, to give measurable results and creation of LOYALISTS for the party.
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
CONSTITUENCY NURTURING SYSTEM – Grassroot Connect Program- Control at the touch of Mobile through MICROMANAGEMENT
Election Awaaz’s Constituency Nurturing System’s solution is a software to provide enterprise-class sophistication to the process of connecting leaders with
their grassroot party workers & voters. Segregated data of supporters is also included in this. It is based on a simple model of identifying and engaging
volunteers, micro-influencers & supporters at the grass root level. It is a technology advantage by virtue of which party can maximize impact of favorable votes
by smart orchestration of each party worker. By providing each party worker with a focused micro-list of voters and a numerical target of positive voters,
campaign teams can achieve measurable & visible impact at the grass root level.
More so, once built, the network remains and grows as an organic engine of nurturing the voters over the entire terms in office.
Election Awaaz Constituency Nurturing System has 3 components:
1. Centralized database system
- Centralized database structure is mapped to Electoral Hierarchy as designed by Election Commission of the country. Entire Hierarchical structure, with drill
down ability, is mapped in the system. Country  State  District  Parliamentary Constituency  Local Assembly Constituency  Ward  Polling Station
All voters, supporters & party workers information reside on the single database.
Evolving Profile information like Age, gender, location, address, occupation, religion, Interests, opinion, loyalty level
Segmentation into various voter lists as per profile information
Dividing booth voter list into smaller focused lists for each party worker
2. Campaign Management
Designing campaign categories & target lists
Micro-communication engine to send personalized SMS/ Audio/audio messages to targeted lists.
3. Party worker orchestration
Assignment of micro-list
Segregation of positive/negative/neutral voters
Referrals from integrated phone address book
Acknowledgement & recognition of party workers as per the count of voters connected by each of them
India's No.1 Election MICROMANAGEMENT Co.
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PLAN your WIN - engage ELECTION AWAAZ
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Election Awaaz’s Micro-Campaigning using Constituency Nurturing System (CNS) shall involve following steps:
• Upload country’s voter list & party’s volunteers list into the central database system.
• System divides the country’s voter database into thousands of small micro-lists containing less than 100 voters grouped
at polling station level. Number of lists is equal to the number of volunteers.
• We then assign separate lists to each volunteer linked to the polling station
• Volunteers are requested to download our Mobile App to work on their focused micro-lists. List with 100 voters will also
be segmented further as first time voters, second time voters, middle-age, senior citizens.
• Each volunteer is expected to identify 40-45 positive votes from their focused list. They shall call out or do door-to-door
campaigns covering their focused list only.
• In the app, volunteers can segregate voters as Positive/Neutral/Negative from the focused list.
• Few local micro-influencers may be identified from the list that can influence 5-10 voters each.
• Centralized system pushes different personalized audio/video/SMS messages to volunteers and voters as per their age,
gender, location, loyalty level (positive/neutral/negative). For example, ‘Positive’ voters are sent messages to reinforce
connection and loyalty. ‘Neutral’ voters are shown empathy and openness to their views. ‘Micro-influencers’ voters are
shown appreciation and acknowledgement of their opinions and local leadership.
• Voters can respond back to system through inbound SMS or within Mobile App.
• Till Election Day, volunteers will see segregated lists of positive voters, influencers & neutral voters in the mobile app. This
helps in focusing on follow-ups with most promising positive voters and ensuring they cast the vote on election day.
By doing above activities we are in constant touch of our network of supporters and electorate during and after elections.
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
Today is the age of Digital Disruption:
•Largest phone companies need not have telecom infra – SKYPE, WECHAT
•World’s largest movie Houses need not have it’s own cinemas - NETFLIX
•Fastest growing banks need not have actual money – SOCIETY ONE
•Largest Software vendors don’t write the apps – Apple & Google
•Largest Accommodation Provider own’s no Real Estate – AIRBNB
•World’s Largest Taxi Co. need not have Taxis of its own – UBER
•Most Popular Media owner creates no Content – FACEBOOK
IN TODAY’S WORLD HAVING & USING THE RIGHT KIND OF SKILLS IN EVERY BUSINESS OR OTHER
ACTIVITIES IS FOREMOST ESSENTIAL FOR THE SUCCESS OF THAT ACTIVITY, TODAY A SKILLED
WORKER MAY BE EARNING RS. 5,000/- PER DAY UTILIZING HIS SKILLS COMPARED TO A NON/SEMI-
SKILLED WORKER WHO MIGHT BE EARNING RS. 500/- ONLY DESPITE ENGAGED IN A WHITE
WHITE-COLLARED JOB. IT SIGNALS THE ARRIVING of new sets of rules etc. that have changed the
entire manner in which today’s commercial activities are carried about. We can even attribute it to
the digital disruption.
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
About US
Election Awaaz is an Election Technology providing Co. resource-created to provide you WINNING solutions for all
your Electioneering Needs under one roof. Our services are towards strengthening the ROOTS of democratic process
by bringing in cost Effective and Technically sound methods in Electioneering. From the minute your enquiry arrives
our client servicing managers will work tirelessly to provide you with exactly what you require. Our methodical and
systematic planning approach, developed through our extensive research with concerned individuals will ensure that
nothing is overlooked at the Election Technology Services, ELECTION AWAAZ has over the years provided its patrons
with Better Solutions for a Better Campaign to reach out to your voters for enhancing your WINNING chances.
With the TEAM’S years of experience of operating, organizing and making available the SOURCES, we understand that the
services we provide are unique. Each client, each budget, each location and each solution offered is intrinsically different and
as a result, wherever possible we tailor our response and our creative skills appropriately.
Ultimately most of the things we believe are possible and our bespoke client servicing team in association with the graphics,
operations, legal and research team can create whatever is required through the apt use of technology to take your rival’s
breath away.
If you have the RESOURCES we have the SOURCES to give your campaign the technological edge so that you enter into the fray and contest
with peace of mind, with a COST EFFECTIVE campaign, accountable utilization of resources to have a WINNING edge in your campaign by
utilizing the services of ELECTION AWAAZ is India’s first certified company in election technology services a div. of Election Awaaz India’s
first ISO 9001:2000 certified co. providing technical solutions for election process. A Pioneer in on demand Campaign & Election services.
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
Election candidates of foreign countries campaign by outsourcing the campaign back up services to the election campaign companies who take up the
entire responsibilities to provide electioneering services to the respective candidate.
With the boom in the field of media options & technology interaction between the leaders & voters has become the primary channel of communication.
Though the concept of election campaign companies has attained popularity in the Western Countries, but it is a new concept in India & electionawaaz.com a
WING of Election Awaaz is a pioneer in on demand campaign & election services. Election Awaaz is India's first ISO 9001:2000 Certified Co. providing election
technology relates services. Election Awaaz is one stop solution for all election related services.
Election Awaaz provides following services: Our services will help to design, plan & execute the modalities of campaign for the election candidates to WIN
• Campaign Material Services
• Campaign Logistic Services
• R&D Services
• Consultancy Services
PROFESSIONAL APPROACH: Election Awaaz approaches professionally to help in election campaign for the candidates.
QUALITY: Election Awaaz provides quality campaign & election services.
TIME SAVINGS: Hiring Election Awaaz helps the candidates to save their valuable time.
REACH & VISIBILITY: Reach & visibility of candidates through Election Awaaz lead them to achieve the goal to WIN the election.
BOOST UP TO LOOSER: Candidates who have lost the past election due to ill executed election campaign, Election Awaaz provides them a platform for effective campaign.
PROVIDES FAQs & SOLUTIONS: Election Awaaz advices the candidates to device answers to FAQS.
HELPFUL TIPS TO CANDIDATES: Election Awaaz provides helpful tips to candidates viz. tips to improve speeches, style of speech delivery etc.
ELECTION TRENDS: Election Awaaz will provide the trends and modes to the candidates of their respective constituencies through scientifically carried out surveys.
FEEDBACK: Election Awaaz will provide the feedback to candidates by giving him the facts & figures of various pockets/segments of their respective
constituencies. Election Awaaz - One-Stop Shop for all your electioneering needs.
Election Awaaz - Peace of mind for the candidate
Election Awaaz - Total Solution for the candidate
Benefits of engaging Election Awaaz:
• MAKE RIGHT CHOICE : CHOOSING ELECTION AWAAZ ensures that you have chosen winning campaign
strategies.
• ACCOUNTABILITY: Services of Election Awaaz is accountable to the candidates.
• COST EFFECTIVE: The services of Election Awaaz is cost effective in relation to benefits you derive from it.
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Election Awaaz- campaign MICROMANAGEMENT solution provides:
1. Centralised database system of voters, supporters, party workers
- profile building - profile based Micro-list creation - micro-lists
by dividing booth voter list
2. Micro-communication engine to send personalised(with names)
sms/audio/video to segmented micro-lists
3. Party worker orchestration - assignment of micro-list -
segregation of positive/negative/neutral voters - referals from
integrated phone address book
• Election Awaaz- campaign MICROMANAGEMENT solution is a software to provide enterprise-class sophistication to
connection with grassroot voters and supporters. It is based on a simple model of identifying and engaging micro-
influencers at the grass root level. It is a technology advantage by virtue of which party can maximise favourable
votes by smart orchestratation of each party worker. More so, once built, the network remains and grows as an
organic engine of nurturing the voters over the entire terms and have favourable results.
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
We Provide data segregation under various Heads:
1. Age wise data segregation
a) 18-25 First time voters separate list can also be provided ,b) 26-35, c)36-45 , d)46-60 , e)60
These list can be provided booth wise as per the latest electoral rolls along with the complete details of the voters
like serial no., voter ID, Voter’s Name, Voter’s Gender, Voter’s Age, Voter’s House No. Voter’s Guardian’s Name
and Voter’s relation.
2. Family Profiling
We provide family profile data like the number of Voters in a family House No., Serial No. in the Electoral roll,
Head of the Family, Age, Gender, Relationship, ID No. etc.
3. We also provided Gender details Boothwise
4. We takeout from the electoral rolls data regarding duplicate voters and provide Reports regarding
a) Similar Individuals in different polling booths of an Assembly Constituency
b) Similar Individuals within same polling booths of an Assembly Constituency
c) Similar Family Members in different polling booths of an Assembly Constituency.
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Data Segregation (DATA SEGREGATION ACCORDING TO VARIOUS HEADS AND COMBINATIONS)
DATA SEGREGATION ACCORDING TO VARIOUS HEADS AND
COMBINATIONS
To- IDENTIFY, -SEGREGATE , - ENGAGE
Data Segregation
ELECTION AWAAZ
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India's No.1 Election MICROMANAGEMENT Co.
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Family Profiling
WARD NAME
MALE
VOTERS
FEMALE
VOTERS TOTAL
MANDAL VOTERS
% SHARE
097 - Dayananda
Nagar 12588 12487 25075 15.03
098 - Prakash Nagar 8761 8221 16982 10.18
099 - Rajaji Nagar 16968 15960 32928 19.74
100 - Basaveshwara
Nagar 12552 11925 24477 14.67
101 - Kamakshipalya 10407 9662 20069 12.03
107 - Shivanagara 11853 10889 22742 13.63
108 - Sriramamandir 12441 12140 24581 14.74
Grand Total 85570 81284
16685
4 100
RAJAJINAGAR – ASSEMBLY – VOTERS INFORMATION
RAJAJINAGAR ASSEMBLY CONSTITUENCY 2013 VOTERS
Mandal Voters % Share in Malleswaram in 2013:
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AGE RANGE
TOTAL VOTERS MALE FEMALE
VOTERS VOTERS % VOTERS VOTERS % VOTERS VOTERS %
18-25 14227 9.64 7288 9.77 6939 9.49
26-35 38707 26.22 19114 25.63 19593 26.81
36-45 34516 23.38 17312 23.22 17204 23.54
46-60 36155 24.49 18638 24.99 17517 23.97
Above 60 24042 16.28 12215 16.38 11828 16.18
RAJAJINAGAR CONSTITUENCY 2013 VOTERS AGE AND GENDER WISE VOTERS
WARD NAME
TOTAL
VOTERS
18-25 26-35 36-45 46-60 Above 60
V V% V V% V V% V V% V V%
097 - Dayananda Nagar
25075 3044 12.14 7762 30.96 6034 24.07 5375 21.44 2860 11.41
098 - Prakash Nagar
16982 2128 12.54 5016 29.54 4315 25.41 3734 21.99 1789 10.54
099 - Rajaji Nagar
32928 4089 12.42 9929 30.16 7786 23.65 7235 21.98 3889 11.82
100 - Basaveshwara Nagar
24477 2511 10.26 7059 28.84 5929 24.23 5359 21.9 3619 14.79
101 - Kamakshipalya
20069 2322 11.58 5890 29.35 4687 23.36 4284 21.35 2886 14.39
107 - Shivanagara 22742 2592 11.4 6930 30.48 5241 23.05 5153 22.66 2826 12.43
108 - Sriramamandir
24581 2981 12.13 6343 25.81 5393 21.94 6185 25.17 3679 14.97
RAJAJINAGAR CONSTITUENCY 2013 AGE WISE VOTERS AND VOTERS% IN EACH MANDAL
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 Last visit in a polling booth (Attended Shaadi or Birthday etc.)
 Feedback on image of the MP/MLA
 Voter Slip Demo
 Voter Family Graph
 List of duplicate voters in same assembly / polling booth
 List of first time voters
 Age Group wise list 18 to 60 plus 5 Groups.
 List of influential persons in the constituency there phone nos. and party
 affiliations.
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
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Meri Vote Jyada (MVJ) ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Consortium of
ELECTION AWAAZ & VTPL
Constituency Nurturing System (CNS)
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
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Campaign Evolution
Mass
Communication
• TV/Radio
• Roadshows
Online Social
Media Campaign
• Group broadcast
• Impersonal
Personalized
Micro-Campaigns
• Micro-community groups
based on interest areas
• Relevant micro-campaigns at
grass root level
• Focus Micro-lists for Party
Workers
• Personalized 2-way
Communication channel
• Voter Profile Enrichment
India's No.1 Election MICROMANAGEMENT Co.
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VoteBankBuilder Components
Effectively ENGAGE, WIN and
SERVE grass-root network
Resulting exponential data
build huge competitive
advantage
For party cadre, it generates
higher loyalty & motivation
by providing direct Visibility &
Recognition
Most suited to Indian, SE
Asian, and African political
environment
Successfully used by several
leaders in India & African
countries including Gabon &
Ghana
Campaign
Constituency
Profile
Database
Micro-
Campaign
Mgmt
Party Cadre
Management
Localized
Micro-
Communication
India's No.1 Election MICROMANAGEMENT Co.
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Micro-Campaign Management by CNS
How CNS Helps
• Centralized System makes micro-lists for all
Booth level party workers
• Personalized communication with Party Workers
using SMS & Mobile App
• Empower Booth level workers with local talking
points
• Control on field execution till Election Day
Drive Votes per Booth Party Worker
• Defined focused list of 60-70 voters for each
party worker
• Define target of 5 Influencers & 30 Voters
• Personalized communication with party worker’s
name, target vs actual achievement
• Higher motivation levels due to direct Visibility &
Recognition from Top
Empower Workers with localized Content
• Parliamentary Constituency level issues
• Communities-based Content
• Caste/Religion based
• Occupation based
• Gender based
Kenya Presidential Elections 2017
Total Voter Count 14.35 Million
Winning Target 6.79 Million
(55% votes @86% voting)
Total Party Worker Count 248,000
(31,000 Booths with 8 PW each)
Target for each Party Worker
No. of Micro-Influencers 5
No. of Votes(6 votes per Influencer) 30
BIG IDEA: Focus Party Worker to < 100 voters
Focus
• Define focus list of
<100 voters for each
Party Worker
Segregate & Target
• Positive/Swing /Negative
Voter
• Micro-Influencers
• Capture profile data of
Voters & build communities
Engage
• Private Mobile App
• 2-Way SMS channel
• Private Micro-sites
• Localized communication with
micro-lists
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BIG IDEA: BUILD & ENGAGE CORE NETWORK
BUILD Network
•Analysis & Segmentation
•Booth Level Segregation
Campaign
• Focused 100 Voter List
• First Time Voter list
• Family Head List
•Referral campaign
•Profile based Voter
Segmentation
•Event Attendee Data
Capture
•Visitor Data Capture
•Social Media Supporters
Segregate & Group
• Positive/Swing /Negative
Voter
• Micro-Influencers
• Capture profile data of
Voters & build communities
ENGAGE Network
• Segment-wise Campaigns
• Micro-broadcast
• Listen-In Campaign
• Field Campaigns
(Health/social cause)
• Field Activity Mobilization
•Youth/Women/Sr. Citizen
•Influencers/ Children/ Positive
Voter
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Coverage Dashboard (sample)
Be in Control: Measurement Driven
Election Awaaz- campaign
MICROMANAGEMENT solution builds and engage grass
root networks in your political territory
 Centralized voter profile database along with an Interactive Mobile App
and a 2-way SMS Channel
 It uniquely blends offline networks along with online networks
Grow Grassroot Network
 Live Scorecard of your grass root network of positive voters, supporters,
influencers & party workers
 Grow network easily through referrals. Mobile App is integrated with
phone address book
 Centralized System makes bulk micro-lists for all Booth level party workers
 Share micro-lists of <100 voters with each Party Worker to help identify,
segregate and engage micro-influencers, positive, negative & swing
voters.
 Build voter Profile database & create affiliate micro-communities
Engage Grassroot Network
Orchestrate party worker:
• Personalized communication with name and drive on-ground activity by
monitoring ‘Target vs Actual coverage’
Communication with Supporters:
• Personalized 2-way communication with each supporter & engage with
local talking points
 Micro-Communicate with targeted groups with personalized messages,
Audio & Micro-Videos
Engagement Metric (sample)
Total updates Received 24,678
SMSs Received 6,399
Updates received within App 18,018
Online Post from Supporters 261
Online Views 7,527
Outbound SMSs 377,351
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Effective Voter Micro-Engagement
Voter Engagement
Micro-Influencer
• Acknowledgement &
Appreciation from Party’s Top
leaders
• Full-circle Involvement loop
• Higher Frequency of
connecting
Positive Voter
• Reinforce with Local Issues
• Communities based talking
points
Swing Voter
• Emotion led
• Aspirational
• FUD
(Fear/Uncertainty/Doubt)
• Reinforce perception of
Party’s Winnability
• Show empathy by listening &
closing a feedback loop
& Targeted Local Issues (sample)
• “…Only 5 youths have got govt. job from your AC
in last 2 years?”
• “…..no fund used for locals by Govt?...”
• “..Local roads have not been carpeted....”
• “..Poor condition of local Power House…”
State Level Issue based Topics (sample)
• Development & Jobs
• Education
• Roads & Infrastructure
• Electricity
Personalized & Targeted Communication
All
Languages
Supported
• Dear “Mr. George”, Welcome to PartyConnect program. Please click TiniUrl to register.
Let us win this election together!!
•Ndugu Mheshimiwa ‘George'. Shukrani kwa ajili ya kutambua '1' Influencer. Tafadhali pia
kutambua mwingine ‘4‘ influencer. Sisi kushinda uchaguzi huu pamoja !!
•Ukubona uNkulunkulu esebenza Umsebenzi Good "UMnu George" Siyabonga sizibone "2"
Micro-abagqugquzeli nawe. Manje sicela ukukhomba "3" ngaphezulu. Sobabili izolunqoba lolu
khetho!
• ‫“محترم‬Mr. Robert”. “2” ‫شکریہ‬ ‫لئے‬ ‫کے‬ ‫کرنے‬ ‫نشاندہی‬ ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬.‫اب‬ “3” ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬
‫مہربانی‬ ‫براہ‬ ‫لئے‬ ‫کے‬ ‫شناخت‬.‫گے‬ ‫جائیں‬ ‫جیت‬ ‫ہم‬ ‫کر‬ ‫مل‬ ‫ساتھ‬!! !
Dashboard for Monitoring
BIG IDEA
Focus
• Define focus list of
100 voters for each
Party Worker
Segregate & Target
• Micro-Influencers
• Positive/Swing /Negative
Voter
• Capture profile data of
Voters
Engage
• Mobile App & SMS based
interaction with PW
• Local talking points for PW
• Build Profile based
communities by aggregating
data
Winning Target in UP: 2.5 Crore Votes
Booth Party Worker Target
Micro-Influencers 5
Positive Votes 25
Swing Votes 10
Win Election by focusing Party Worker to 100 voters each & nurturing
micro-influencers
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Micro-Campaign Management by Election Awaaz
How it Helps?
• Centralized System makes micro-lists for
1Million+ Booth level party workers
• Personalized communication with Party
Workers using SMS & Mobile App
• Empower Booth level workers with local
talking points
• Control on field execution till Election Day &
beyond
Maximize Impact of Booth Party Worker
• Defined voter list & target numbers help
focus better
• Higher motivation levels due to direct
Visibility & Recognition from Top
• Localized Talking Points for each AC
• Personalized communication with party
worker’s name, target vs actual achievement
Constituency
Information
Database
Party Cadre
Management
CNS
Micro-
Campaign
Mgmt
Micro-
Communicatio
n based on
Local Issues
Empower Workers with localized Content
• Assembly Constituency level issues
• Communities-based Content
• Caste/Religion/Gender based
• Occupation based
• Personalized Content
This Feature is available on Extra Payment
‘Personalized’ Messaging Screen
Party Worker Orchestration using Personalized SMS
•Dear “Mr. Ravi Gupta”, Welcome to NDC Connect program.
Please click TiniUrl to register. Let us win this election together!!
•“Mr. Gupta”, Please note your focus area is “Street 1 &
Street 2” of “Kavi Nagar.” Please meet voters in your area
and send names, phone number of “5” key Influencers.
•प्रिय “Mishra ji”. “1” िभावकारी की पहचान करने के लिए
धन्यवाद। अब “4” िभावकारी की पहचान करें। एक साथ हम जीतेंगे !!
• ‫“محترم‬Mr. Khan”. “2” ‫لئے‬ ‫کے‬ ‫کرنے‬ ‫نشاندہی‬ ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬
‫شکریہ‬.‫اب‬ “3” ‫مہربانی‬ ‫براہ‬ ‫لئے‬ ‫کے‬ ‫شناخت‬ ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬.‫مل‬ ‫ساتھ‬
‫گے‬ ‫جائیں‬ ‫جیت‬ ‫ہم‬ ‫کر‬!!
Automated Communication with Personalized Messages
All Languages
Supported
India's No.1 Election MICROMANAGEMENT Co.
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Enabling PW for Voter Engagement
Voter Engagement
Micro-Influencer
• Acknowledgement &
Appreciation from Party’s Top
leaders
• Full-circle Involvement loop
• Higher Frequency of
connecting
Positive Voter
• Reinforce with Local Issues
• Communities based talking
points
Swing Voter
• Emotion led
• Aspirational
• FUD
(Fear/Uncertainty/Doubt)
• Reinforce perception of
Party’s Winnability
• Show empathy by listening &
closing a feedback loop
India's No.1 Election MICROMANAGEMENT Co.
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Party Executives App – Focused Voter List
Empowering Worker with Localized Content
India's No.1 Election MICROMANAGEMENT Co.
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Micro-Network Theme : Backbone of CNS
Party Worker Count
Micro-Influencer Count
Voter Impact Count
Booth-wise Execution Plan
• Avg. count of voters per Booth : 952
• Party Worker per booth : 10
• Micro-list for each P.W. : 95 voters
• Orchestrate P.W. to identify Influencers : 5 per P.W.
• Avg. Influencer impact : 5 votes
• Total Voter Impact per booth :10*5*5
=250 votes
Total Voter Impact = Party Worker Count * Influencers per PW * Avg. Influencer Impact
= 13.3 Lac * 5 * 5 = 3.3 Crores
UP State-wise Impact
Total Voters In UP : 12.7 Crore
Winning Target (30% votes with 60% voting) : 2.3 Crore
• Total Number of Booths :1,33,879
• Total Party Workers :13.3 Lacs
1. Campaign Strategy
• Game Theory based Forecasting Tools
• Data Analytics
2. Party Cadre Management
• Personalized Engagement using Mobile App/SMS
• Unique Micro List Assignment
• ‘Relevant’ Social media Feeds
• Task Assignment
• PW to use Mobile App/ SMS to
• Update Campaign Tasks
• Capture Influential Persons info
• Capture Opposition activity related data
• PW Recognition System
3. Micro-Campaign Management
• Voter Data Analysis
• Voter Segmentation & Micro-List Creation
• Engagement Plan
4. Constituency Information Database
• Voter Database
• Party Worker Database
• Voter Info blending from multiple sources
• Continuous Voter Profile Enrichment
Constituency Nurturing System Components
Campaign Strategy
based on Data Analyst &
Game Theory
PartyWorker
PartyCadreManager
Constituency Information Database
Micro-Campaign Management
Party Cadre
Access
-Mobile App
-SMS based
Party HQ
Party Cadre
Management
CampaignManager
Integrated CNS System provides critical benefits:
1. Enhance Loyalty with Party
– Centralized system enables Party Head Quarters to connect directly with PW &Influencers .This helps
build Party loyalty instead of candidate loyalty.
– Continuously evolving profile information about Voters
– Mass update of profiles . Update Membership details like Associations, Religious Bodies , sports
groups, etc
2. Confidentiality & Data Security
– No sharing of Information with anyone (not even with Us)
– Integrated SMS Gateway
– Write messages yourself to small groups from within the CNS system
3. Direct Cost Savings
– Personalized messages to any size of groups can be sent. Only Bulk SMS rates apply.
4. Time & Cost Saving in Monitoring Process
– Influencer Count & Impact Tracker
– Micro-communication Reach Report
– Party Worker Productivity Report
Data Security & Cost Benefits
India's No.1 Election MICROMANAGEMENT Co.
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Dashboard View
Dashboard View
Create Thousands of Micro-Lists Effortlessly
Data Security & Cost Benefits
Integrated CNS System provides critical benefits:
1. Centralized Database
– Centralized database of Party Workers & Key Influencers. Centralized system enables Party Head
Quarters to connect directly with PW &Influencers and generate Party loyalty instead of candidate
loyalty.
– Continuously evolving profile information about Voters
– Mass update of profiles . Update Membership details like Associations, Religious Bodies , sports
groups, etc
2. Confidentiality & Data Security
– No sharing of Information with anyone (not even with Us)
– Integrated SMS Gateway
– Write messages yourself to small groups from within the CNS system
3. Direct Cost Savings
– Personalized messages to any size of groups can be sent. Only Bulk SMS rates apply.
4. Cost & Time Saving in Monitoring Process
– Influencer Count & Impact Tracker
– Micro-communication Reach Report
– Party Worker Productivity Report India's No.1 Election MICROMANAGEMENT Co.
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Social Media Services
by
Awaaz Media Pvt. Ltd.
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
India's No.1 Election MICROMANAGEMENT Co.
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Social media users in urban India are estimated to reach 100 million
Facebook has 2.07 billion monthly active users worldwide including
240 million in India.
India's Internet economy is expected to grow from $ 100-130 billion
(about 5 percent of GDP) to $ 215-265 billion (7.5 percent by 2020
with e-commerce and financial services projected to lead this growth,
the report titled 'The $ 250 Billion Digital Volcano: Dormant No More'
said.
E-commerce and financial services is expected to comprise $ 40-50
billion, e-commerce products $ 45-50 billion and digital media and
advertising at $ 5-8 billion, the report added.
Social Media Facts
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Proposed Social Media Model
• Candidate's Social Media Model shall be focussed on communicating & engaging with Citizens on
Development & Progress under Candidate's governance.
• We need to continuously monitor the online space.
• Information to help identify the platforms and ‘authors/sites’ will be made available through ‘Social
Media Monitoring’ desk.
• Opposition is sitting with an army of social media personnel who will surely pounce on our content
and discussions. So, our strategy for content communication has to be ‘Multi-Layered’.
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Proposed Social Media Strategy
• It means that we just don’t simply broadcast the content naively.
• We will build positive conversation momentum focussed on the forums.
• Our social publishing team will give responses powered with “Facts” to
Opposition’s negative attempts.
• Our Social Marketing efforts will help us reach in front of Crores of
Citizens.
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Proposed Social Media Management
4-Pronged Strategy
Social Media
Monitoring
Candidate's
Development
Portal
Social Media
Marketing
Content
Creation,
Publishing &
Socializing
India's No.1 Election MICROMANAGEMENT Co.
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Proposed Integrated Social Media
Strategy
Social
Communities
Seeding
Feeding
Weblog Forum
Self Help
Communities
Participation, engagement and advocacy: peers and friends will spread the message
Legend
Free viral
dynamics
Post registration
viral dynamics
Candidate's Development Portal
Niche Community connected
to communication liking
Rating
Video
Contest
Sign
Up
Video Message
Webi
Sodes
Content
Publishing
Content
Development
Tune-in
Opt-in
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Social Media Monitoring
• We will provide political social media research to help understand what is being discussed online about
Candidate's and its Opposition. We will find out the Positive/Negative sentiment related to Candidate's and its
Opposition.
• Our political social media research team help you understand what Citizens say online, what they discuss, most
important topics/issues, most used websites, most vocal authors and also the Positive/Negative sentiments.
• Election Awaaz has the combination of technology & business analyst team that keep their ears connected to
the Social Media world. Our technical algorithms are authorized to read all the tweeter feeds besides capturing
all the online content across millions of websites.
• With flexible queries and world-class technology, we can extract all the online mentions related to the brand
or any other topic as desired. This will not only include all online news articles but also social mediums like
Twitter and Facebook.
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Social Media Anchor –
Candidate’s Development Portal
1. ‘Candidate’s Development Portal’ shall be
developed and updated regularly. Development
Portal will have few “Development Domain
Channels”. This will help in 3 ways:
2. It will serve as a structured platform for
Communicating good works of Candidate.
3. Strategically sequence content publishing
periodically.
4. Maximise impact with strategic inputs from
“Social Media Monitoring” team.
Proposed Team
• Election Awaaz to keep a team for
Targeted Social Media Monitoring for
the candidate.
• Election Awaaz to build Candidate’s
Development Portal- OPTIONAL.
• Election Awaaz has a social marketing
team of 75 people to
• Modify past content and create new content.
• Launch Development Posts on FB/Twitter/linkedin.
• Rewrite content on wiki.
• Use Google+ and SEO .
• Launch daily polls.
• To gain and spread awareness and information
regarding the opposition .
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Team Structure
Project Manager
Online Marketing
SEO Operations
(Initial Phase and ongoing)
Social Media Operations
(Initial Phase and ongoing)
Backlink Experts
Blog Commenters
Content Specialists
Channel
Specialists
Viral Content
Specialists
Online Property Creation
(Initial Phase-,only
occasional later)
Content Creation
Specialists
Creative UI
Designers
Technology
Specialists
Analytics Experts
Technical Support
Specialists
Email Marketing Operations
(Initial Phase and ongoing)
Campaign
Creation Team
Email Data Team
Social Media
Monitoring
Candidate’s
Development Portal
Content Creation
Content Publishing Content
Socializing
Email & SMS
communications
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Social Media Monitoring - Relevance
There are various scenarios in which the online insights can be useful.
– Online Brand Image
– PR Risk Mitigation – React proactively to any negative comments or malicious activity by
Opposition.
– communication Effectiveness
– Reputation Management
– Trend Analysis
– Citizen Engagement
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Social media Monitoring - Scope (in nutshell)
• Analysis to web and online media
• Develop reports on what the world is thinking and saying about Candidate and his activities.
• Gather constituency level data from cyberspace to gather constituency sentiment.
• This will help Candidate plan Responses and in communication.
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Online Monitoring - Process
• Our systems run 24*7 and continuously keep on listening all over the internet and sniff out all the online discussions and related
content.
• The system will sniff ‘online intelligence’ about what the online population is thinking and saying about you and your opposition
across various websites including Twitter, Facebook and all other websites.
• We have a team of Business Analyst that monitors all the feeds, compiles them and analyse all the information from various
perspectives.
• We will analyze the ‘sentiment’ of the discussions as Neutral/Negative/Positive.
• We will provide Alerts whenever there is any abrupt increase in Social Media Activity:
– Alerts on Increase in Negative Comments
– Alerts on Increase in discussion about any specific issue of your interest
This will help the candidate in responding proactively & steering the
communication accordingly.
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Social Media Audit – Initial
• The initial study will provide benchmarks and KPIs for ease of measurement and
understanding on publication of the final report.
• Some of the services offered under this broad arrangement of Social Media
Image Enhancement are optional and the relevant service has to be confirmed
regarding the availment and cost involved.
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Social media Monitoring – Insights
We will deliver weekly reports, outlining top-level quantitative metrics.
The report will provide insight to the analysis areas below.
• Visibility under various Heads over the week
• Visibility of the candidate over the week
• Visibility of issues over the week
• Most used sites/social media platforms during the week
• Most vocal authors during the week
• In depth analysis of the candidate (Facebook and Twitter) covering the metrics listed above
• Anything else that arose unexpectedly during the week
• How these findings are changing over time
India's No.1 Election MICROMANAGEMENT Co.
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Social Media Monitoring
– List of Weekly Reports
• Volume of Social Media Conversation
• Volume of Online News Articles
• Weekly Online Trends
• Volume Spread Across Platforms
• Hot Discussion Topics
• Public Sentiment Analysis
• Sentiment Alerts
• Positive discussion Topics
• Negative discussion Topics
Top Online Discussion Sources
Top Social Media Authors
Facebook Statistics
Twitter Statistics
Full extract of Online Discussions
Alerts
Abrupt Increase in ‘Negative Sentiment’
Abrupt increase of mentions around any particular
topic/issue
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Social Media Audit - Final
• The report will provide insight to the analysis areas below, whilst also addressing
anything else that may arise.
– How are the Opposition and the Indian National Candidate's faring online?
– How effective are the parties’ own channels?
– Who are the dominant personalities/politicians in the debate?
– What are the big policy issues in the debate?
– How are these findings changing over time?
– How can this information be used to help to improve their social strategies and
communications in the run up to elections of 2014?
– Anything else to be learned?
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Candidate’s Development Portal - Scope
• Development and maintenance of ‘Candidate’s Development
Portal’
• Converting existing content into Social Media- Ready content
• New Content creation
• Sorting Content for various online mediums like Blogs, Facebook,
Twitter, and Portals
• Making Content SEO ready to ensure proper indexing and ranking on
Search sites
• Quality check on all content to ensure there is no offending message
to any religion , caste or public in general.
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India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Activity Scope
• Mobile application will be created for people to download
and participate.
• Will do Search Engine Optimization of the content to get
highest results in Goggle keyword search.
• Daily polls in Linkedin will be posted.
• Pages of Facebook will be created.
• Will ensure that people get adequate knowledge on
candidate’s past achievements.
DDaily
W
M
Q
Weekly
Monthly
Quarterly
Update
Facebook
Forums Update online
Communities and
topics.
New Blog Posts
4 – 5 major article
updates on
Candidate’s portal
with back links
Webinar
(Tactical)
Major Content Releases and Revised Content Strategy based on
developments in the Quarter gone by and metrics review of the same.
RSS
Feed
Long Article/News
Posts
Create news FB
communities based on
news story
developments
Release Statistical
content created jointly
with Candidate’s
content cell
Create and Post new
Graphics based on
news round up for the
week.
Content Publishing Snapshot
Update
Candidate’s Portal
Back links with
new stories
Post links to
Government Sites
Comments on
News Stories
Bulk loading of
links Government
web sitesPost new videos
on Youtube
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Social Media - Content Publishing
• Candidate’s Website Updation
• Increase Page Ranking
• Blogging
• Facebook, Twitter update
• Maintaining Youtube Channels
• Creating back links to make
content popular
• Monitoring Keyword trends to
relate to content
• Viral Marketing
• Email & SMS circulation
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Share key
Candidate’s
Milestones
on relevant
Social
platforms.
Write short
Blogs on
Candidate’s
Achievements
that people are
not aware of
Share Related
Content on
Linked special
interest forums
eg. Changes in
IT Policy
Promote
Tweets linked
to pre selected
#Hashtags
Post Links to
Content in
relevant
pages and
forums on FB
Share
content
among
friends and
friends of
friends
Social Media - Socializing
• Socializing/ Engagement with Citizens
• Feed Back Loop
• Community Engagement across Facebook, LinkedIn, Twitter, Fickr
• Drive Likes on Facebook and other sites
• Mobile Apps – Regular content update and interactivity with
Citizens
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Measurement Metrics
• We will monitor Social
Media publishing
workload through
various metrics like:
• # of posts per day
• Frequency of Update
• # of comments
generated
• # of followers on Twitter
• # of Likes on Facebook
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Marketing Scope( For Example)
• We will send rounds of email to scores of users in each
round.
• We will send many rounds of SMS scores of people in
each round.
• We will do Ad communication on Facebook, Google &
Linkedin.
• We will do Ad communication on Major Private
Websites
ELECTION AWAAZ
Your Dependable SAATHIS for Campaign Micromanaging
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Online Marketing – Examples.
Social Media
Channel Marketing Metric Target
Facebook FB Impressions XYZ impressions per day.
Facebook Promote a post Required topics per day
Google Cost Per Click
XYZ impressions per
month.
Youtube Online Impressions XYZ Youtube users
Linked In Online Impressions
XYZ impressions per
month
Paid promotions -
Top 10 websites Online Impressions
XYZ impressions per
month
Paid 50 PR
websites Online Impressions
XYZ impressions per
month
Commercials
• The number of services offered by Election Awaaz are many. The costing for
which would be determined by the actual service asked for by the client.
• As these services are manpower based, we would suggest a minimum number of
personnel to be deployed by us and to get work accomplished utilizing your party
cadre.
• A central control room to be established at your premises and that will be the
nerve center duly secured by passwords for all data, and in this manner your data
would be always under your control irrespective of our or any other agencies
assisting your party.
• Constant information regarding the negativity against the party and the
respective candidate from the particular constituency would be provided to the
Party High Command through sentiment as it appears in the Social Media & main
print media.
Confidential -Election Awaaz
Commercials- Page 2
• Normal cost for all the services mentioned in this offer would be Rs 12.90 per
voter expecting that our team would be working for elections to be held in June.
• Our suggestion would be to utilize your party workers, effectively utilize our
customized softwares and other technical solutions to give you the basic chosen
services which we feel are most important for Engaging the Party worker,
segregating voters and engaging them in a continuous conversation with the
remaining two arms of the triangle that is the candidate and the party worker, our
cost for the same would be Rs. 5.49 per voter. This excludes the cost of
outsourced data services which at actuals is borne by the client. This way
MICROMANAGEMENT of the total process would enable the Party to Connect
better and through the better Social Media services, the progress can be gauged
every minute of the campaign Most of the data would be available to all
concerned on your mobiles with constant connections maintained amongst the
voters, party workers and candidates with the Party High Command.
Confidential -Election Awaaz
• For ELECTION AWAAZ every voter in the State of Andhra Pradesh would be a PROSPECTIVE VOTER
hence the vision/programme/policies of YSRCP would be repeatedly conveyed to the voter to
connect him to the party.
• In the summarized electoral rolls, in the member of 175 constituencies in 13 Districts of Andhra
Pradesh the number of Male Electors is 18414685 and Female Voters is 18664912 with a 3258 being
the number of 3rd gender, thus totaling to 3,70,82,855 number of voters in 175 Assembly
constituencies.
• If we take the figures of 294 combined constituencies in election held on 30th April 2014 and 7th May
2014 the TDP won 32.53% positive vote with a upward swing of 4.4% and TRS won 13.7% positive
vote with a upward swing of 9.8% and YSRCP being the first time contestant scored a impressive
27.9%.
• Fro PULIVENDULA in Kadapa Distt the victory should be very very impressive, and in the next 3
months with a special focus, every household, every voter would be made aware to connect with
YSRCP.
• When 67 seats could be won in 2014 out of 175, this time the goal should be 125 constituencies
minimum after identifying with the respective party workers.
• In three to four months a clear positivity would be established for YSRCP through the combined
effects of ELECTION AWAAZ and USRCP to pave way for an IMPRESSIVE WIN in the ensuing elections.
•THUS SPAKE THE PRESSPLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
South African High
Commission
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
Thank You for Watching
India's No.1 Election MICROMANAGEMENT Co.
(As Per Google search)
J.P SINGH-FOUNDER ELECTION AWAAZ
Email-id: jps@electionawaaz.org
www.electionawaaz.org
Contact: 9540005555, 9518105555
Numbers are your best friends for Elections !!
Happy Winning!!
PLAN your WIN - engage ELECTION AWAAZ
Extra Votes - For WINNING Edge

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Election awaaz 2018

  • 1. ELECTION AWAAZ Your Dependable SAATHIS for Campaign MICROMANAGING PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) Technology Partner VTPL
  • 2. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 3. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) The point to deliver today for the voters more than CASTE, CREED, RELIGION and GROUP is in this age of STRUGGLE for EXISTENCE and SURVIVAL of the FITTEST is in fact: “IS THE PARTY or CANDIDATE Really SERIOUS and Dedicated to IMPROVE his and his family’s ECONOMIC and QUALITY of LIFE”. If we can provide them an ACCESSIBLE, CAREER, CERTIFICATION and TRAINING SOLUTION to ENHANCE their EMPLOYABILITY we have achieved the objective. And in this if it is a Govt. certification the result would be the BEST. One member of the family- yes training impacted to one member of the family can get the Party 5 to 6 votes from that family. Hence training and Govt. Certification to 6 to 10 thousand trainees in the constituency can get us 30 to 50,000 SURE VOTES and loyalty also. This is as per the NEEDS of that FAMILY/HOUSEHOLD. If we are addressing the NEED of the FAMILY- we are their best friends and naturally deserve the vote of that family. This is far more better than doling out an occasional gift at the time of elections or even a smartphone. Further this system is driven by POLITICAL SECRETARY- constituency Nurturing System (CNS) Software focused and targeted results are sure to be witnessed. This investment can be made as per the number of trainees to be adopted in that Particular constituency, thus suiting any desired number. This data would be CONFIDENTIALLY Stored in the POLITICAL SECRETARY – CNS Software alongwith other relevant data fields for all future times, also as basically the voters are going to live in the same constituency, being it’s inhabitants. Normally there is a change of 1 to 1.75%. The programme can be carried out without any boo-hoo created and by the time the opposition would come to know what exactly is the programme we would have covered sufficient ground to ENGAGE Voters with us for their NEEDS so they would not Defect.
  • 4. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) This training to One Trainee for Enhancing his EMPLOYABILITY is sure to translate into Votes of that particular Household/ Family as you have Addresses the NEED of that particular Family/ household for PERMANENT Solution to them. As we have Govt. Affiliations for imparting these skill based trainings and Authorization to get these trainings further CERTIFIED by the concerned GOVT. body, hence it is a TOTAL Programme in FULL CONTROL. Hence when launched CONFIDENTIALLY can translate it into a SURE WIN WIN Situation to ACHIEVE the Objective. These can be low-costing courses in industries that are actively hiring and we have Already got our tie ups with more than 300 top corporates of the country, the details of which can be shared during the discussions with your goodselves. These courses are Govt. entity Certified & are on Project Management, Facilities (plumber, electrician, gardener etc.) Management, Microsoft trainings, IT trainings, Digital marketing, Web designing, Hospitality plus healthcare and Specialized nursing assistant courses. Further these can be also done by already working individuals to Enhance their employability, career graph and personal achievement. From photography to foreign language, web design to public speaking, from driver to retail showroom salesman one can expand his/her personal skill as per his choice. We can further ENGAGE the loyal Party workers with Responsibilities, and on implementation of this programme increase their earnings also. This can be minute by minute managed/tracked for implementation at the backend by POLITICAL SECRETARY Constituency Nurturing Software (CNS) to give the party Leadership and assigned Team, minute by minute details towards the success in number of party workers and positive voters. This is a very cost-effective solution for achieving the desired number of votes i.e for converting the voters to POSITIVE VOTES not only for this election, but for more elections to come, as you would have complete i.e every HOUSEHOLD’S/EVERY VOTERS information regarding positive Vote, Negative Vote and Neutral Vote stored and managed in your own office premises and accessed through your Mobile at all time.
  • 5. Today People Ask the Leader? PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) Still we are not sure about voters. He is more bothered about onions and tomato selling at Rs. 70 instead of Rs. 7 average regular price, sugar at Rs 75 instead of Rs 15 and daals at Rs 150 instead of Rs 35. He is more concerned when he asks questions like- he saw on TV a man crying because the ambulance didn’t reach in time for his child to be taken to the hospital, Why the National Highway and the Link Road Projects are not proceeding ahead and the proposed road area is dug up as it causes extreme inconvenience during rains, including accidents, Why his children cannot study because of no electricity in their house, why still after so many years millions do not get to charge their mobile phones as 110 Crore of the 128 Crores Indians today own mobiles. Why only 2.3% of Indians are only having recognizable skills, compared to 68% of UK, 52% of USA, 96% of Korea and 90% of Japan. Why only 30 grains of rice would land up in every Indian’s plate, if the rice is equally distributed amongst every Indian. Why groundwater of 158 of 639 districts of India has gone saline, why high level of iron is formed in drinking water in 270 districts. Why in 267 districts groundwater has excess fluoride and nitrates, and yet people are forced to drink it as 80 percent of drinking water in India comes from underground sources, and this affects everything from bones, teeth to nervous system.
  • 6. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) An average voter is more concerned with his family members suffering from Dengue and Chikungunya, because 62% of Delhi Sewerage is treated, 29% in Patna, 38% of Kanpur and only 43% of Hyderabad Sewerage treated. What is the govt doing when 40% of Indians would die of heart diseases by 2020 compared to 24% in 1990 and with 3 million of Indians dying of heart diseases each year we will soon become heart disease capital of the world. With 40 million diabetes patients we would be also known soon as diabetes capital of the world. With 15 to 20 million asthma patients and more than 20% of the worlds tuberculosis patients we would be called the Lung Disease Capital of the world killing app.2,70,000 patients in a year in 2012. In India one person dies of cancer every 50 seconds. Harvard school of public health calculates India would lose $ 20 billion (Rs. 1271700000000.00) app between 2012 and 2030 to breast cancer. Looking at PDS also gives us jitters. In Gujarat LEAKAGE ( the process in which ration shop owner sells things in the black market and tells the poor there are no supplies ). Leakage INCREASED from 45 % to 69 % between 2009 and 2012 and this was confirmed through a IIT study further quoted by JUSTICE WADHWA COMMITTEE in its report. Gujarat was having Sh. Narendra Modi as its Chief Minister in that time. When have we heard in Election speeches that a promise to raise the number of Sewage treatment plants, when only 20% of the around 40,000 million litters of Sewage produced by Indian cities is treated? Which politician would speak for 50 million households below poverty line paid Rs 890 Crores, to get State services and why yes why World Economic Form ranks India at 101 among 136 Countries on how efficiently and equitably resources and opportunities are divided between men and women, across the areas of economy, education politics and health. We are 135th in Health measurement and 120th in Education rating in the world where China is at 69th place, Russia at 61st and even Brazil is at 62nd.
  • 7. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) Why can’t we have better law and order, because for example in Delhi 5183 cops are used for VIP protection whereas city’s police force to population ratio is 1 cop to 253 people, why 60 percent of Mumbai residents live in slums whereas number of vehicles that have grown by 50 percent between 2005 and 2012 in Mumbai where roads have grown up by 10% only. Why 2000 Indians sells a kidney every year in spite of the Human Transplant Act of 1994. AS per the study done by the Harvard School of Public Health, it found that India has only one operation theatre per 100,000 people while south Asia has 2.6 operation theaters. In 2012 why the international financial analysis firms quoted app.4 lac crores worth of black money was taken out of India. This is around one third of the Indians Govt. budgeted expenditure in 2011, 14 times of that spent on health, seven times of what was spent on education and five times of what was spent on rural development. Why among the wealth G20 countries India was voted as the worst place for a women in 2013.Thomson Renters Foundation said its survey of 370 gender specialists from around the world had placed India below Saudi Arabia where women still can’t drive and stated voting only in 2011.Every BRICKS nation was ahead of India. Brazil at 11, Russia at 13, China at 15, South Africa at 17 and Indonesia at 18. Political and Economic Risk consultancy of HONGKONG ranked India at the bottom beating VIETNAM, INDONESIA, PHILLIPINES and even CHINA when the ranked India Bureaucracy not at all transparent and having the highest score in lack of accountability with immense powers at their disposal hence having a negative perception.
  • 8. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) Till we don’t find answers to these questions we would never be the automatic FIRST CHOICE of Voters in any constituency Assembly or Parliamentary and even in 6,45,000 villages of the country. How can we have an election based on development if we still have an election based on development if we still have a country where the poor have to sell their organs? Your Leader and Party are providing much needed solutions Which leader quotes these and gives us an assurance to improve upon these Today’s Enlightened voter of your State is not at all out of this through process. How much answers to these questions can we provided than only the voter would vote in addition to the primary factors of Caste, Creed and Religion which are not the only decisive factors today. The leader/party that will address the above issues will be in a better stead to get more positive votes and have a Winning EDGE. We will provide you answers and solutions to this and many more such scoring points that will increase your winning chances in the coming elections. Your goodselves through any NGO confidentially Provide sustainable income opportunities through schemes like Janaushadhi Programmes entailing subsidy of Rs 2,50,000 per outlet and 30% sales linked incentives, without incurring substantial cost. This is just like a sustainable income for the loyalist party workers to give them a platform i.e 100% Govt. backed association to give them a sustainable income like that from a Petrol Pump or a Gas Agency. Similarly we have other schemes for earning through Skill Enhancement activities & a majority of them are Govt. certified being carried out by us. This will be one of the very doable & cashable opportunity for the reason every household needs medicines, skills in addition to food.
  • 9. Our services would be mainly MICROMANAGEMENT activities for: • PW Orchestration • Micro- CAMPAIGNING • Central Data base management For segregated Voters and Party workers and implement Incentive plan and Recognition plan as per their performance. These would be through 1. Data Centre & Telecom services utilization 2. Voter Rolls digitization for identification, segregation for objective based identification. 3. Identification of Positive, Negative and Neutral Voters. 4. Data Analysts 5. Social Media Team to establish Contacts and Coordinate. 6. Call Centre for objective based activities. 7. Provide sustainable income opportunities through schemes like Janaushadhi Programmes entailing subsidy of Rs 2,50,000 per outlet and 30% sales linked incentives, without incurring substantial cost. This is just like a sustainable income for the loyalist party workers to give them a platform i.e 100% Govt. backed association to give them a sustainable income like that from a Petrol Pump or a Gas Agency. Similarly we have other schemes for earning through Skill Enhancement activities & a majority of them are Govt. certified being carried out by us. This will be one of the very doable & cashable opportunity for the reason every household needs medicines, skills in addition to food. 8. Building up the Social Media micro – campaign by gauging/assessing the sentiment of the voter and Party Worker, reviewing, analyzing through established technology measures and taking adequate timely measures to correct the flow/course of campaign to create Positive Workers booth by booth. Our main activity would be centered around Identifying, Coordinating, Segregating and Engaging the Party Worker and Voter with the Party, and account of Party High Command, for creating a WINNING EDGE Campaign, while organizing these activities, to give measurable results and creation of LOYALISTS for the party. India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 10. CONSTITUENCY NURTURING SYSTEM – Grassroot Connect Program- Control at the touch of Mobile through MICROMANAGEMENT Election Awaaz’s Constituency Nurturing System’s solution is a software to provide enterprise-class sophistication to the process of connecting leaders with their grassroot party workers & voters. Segregated data of supporters is also included in this. It is based on a simple model of identifying and engaging volunteers, micro-influencers & supporters at the grass root level. It is a technology advantage by virtue of which party can maximize impact of favorable votes by smart orchestration of each party worker. By providing each party worker with a focused micro-list of voters and a numerical target of positive voters, campaign teams can achieve measurable & visible impact at the grass root level. More so, once built, the network remains and grows as an organic engine of nurturing the voters over the entire terms in office. Election Awaaz Constituency Nurturing System has 3 components: 1. Centralized database system - Centralized database structure is mapped to Electoral Hierarchy as designed by Election Commission of the country. Entire Hierarchical structure, with drill down ability, is mapped in the system. Country  State  District  Parliamentary Constituency  Local Assembly Constituency  Ward  Polling Station All voters, supporters & party workers information reside on the single database. Evolving Profile information like Age, gender, location, address, occupation, religion, Interests, opinion, loyalty level Segmentation into various voter lists as per profile information Dividing booth voter list into smaller focused lists for each party worker 2. Campaign Management Designing campaign categories & target lists Micro-communication engine to send personalized SMS/ Audio/audio messages to targeted lists. 3. Party worker orchestration Assignment of micro-list Segregation of positive/negative/neutral voters Referrals from integrated phone address book Acknowledgement & recognition of party workers as per the count of voters connected by each of them India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 11. Election Awaaz’s Micro-Campaigning using Constituency Nurturing System (CNS) shall involve following steps: • Upload country’s voter list & party’s volunteers list into the central database system. • System divides the country’s voter database into thousands of small micro-lists containing less than 100 voters grouped at polling station level. Number of lists is equal to the number of volunteers. • We then assign separate lists to each volunteer linked to the polling station • Volunteers are requested to download our Mobile App to work on their focused micro-lists. List with 100 voters will also be segmented further as first time voters, second time voters, middle-age, senior citizens. • Each volunteer is expected to identify 40-45 positive votes from their focused list. They shall call out or do door-to-door campaigns covering their focused list only. • In the app, volunteers can segregate voters as Positive/Neutral/Negative from the focused list. • Few local micro-influencers may be identified from the list that can influence 5-10 voters each. • Centralized system pushes different personalized audio/video/SMS messages to volunteers and voters as per their age, gender, location, loyalty level (positive/neutral/negative). For example, ‘Positive’ voters are sent messages to reinforce connection and loyalty. ‘Neutral’ voters are shown empathy and openness to their views. ‘Micro-influencers’ voters are shown appreciation and acknowledgement of their opinions and local leadership. • Voters can respond back to system through inbound SMS or within Mobile App. • Till Election Day, volunteers will see segregated lists of positive voters, influencers & neutral voters in the mobile app. This helps in focusing on follow-ups with most promising positive voters and ensuring they cast the vote on election day. By doing above activities we are in constant touch of our network of supporters and electorate during and after elections. India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 12. Today is the age of Digital Disruption: •Largest phone companies need not have telecom infra – SKYPE, WECHAT •World’s largest movie Houses need not have it’s own cinemas - NETFLIX •Fastest growing banks need not have actual money – SOCIETY ONE •Largest Software vendors don’t write the apps – Apple & Google •Largest Accommodation Provider own’s no Real Estate – AIRBNB •World’s Largest Taxi Co. need not have Taxis of its own – UBER •Most Popular Media owner creates no Content – FACEBOOK IN TODAY’S WORLD HAVING & USING THE RIGHT KIND OF SKILLS IN EVERY BUSINESS OR OTHER ACTIVITIES IS FOREMOST ESSENTIAL FOR THE SUCCESS OF THAT ACTIVITY, TODAY A SKILLED WORKER MAY BE EARNING RS. 5,000/- PER DAY UTILIZING HIS SKILLS COMPARED TO A NON/SEMI- SKILLED WORKER WHO MIGHT BE EARNING RS. 500/- ONLY DESPITE ENGAGED IN A WHITE WHITE-COLLARED JOB. IT SIGNALS THE ARRIVING of new sets of rules etc. that have changed the entire manner in which today’s commercial activities are carried about. We can even attribute it to the digital disruption. India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 13. About US Election Awaaz is an Election Technology providing Co. resource-created to provide you WINNING solutions for all your Electioneering Needs under one roof. Our services are towards strengthening the ROOTS of democratic process by bringing in cost Effective and Technically sound methods in Electioneering. From the minute your enquiry arrives our client servicing managers will work tirelessly to provide you with exactly what you require. Our methodical and systematic planning approach, developed through our extensive research with concerned individuals will ensure that nothing is overlooked at the Election Technology Services, ELECTION AWAAZ has over the years provided its patrons with Better Solutions for a Better Campaign to reach out to your voters for enhancing your WINNING chances. With the TEAM’S years of experience of operating, organizing and making available the SOURCES, we understand that the services we provide are unique. Each client, each budget, each location and each solution offered is intrinsically different and as a result, wherever possible we tailor our response and our creative skills appropriately. Ultimately most of the things we believe are possible and our bespoke client servicing team in association with the graphics, operations, legal and research team can create whatever is required through the apt use of technology to take your rival’s breath away. If you have the RESOURCES we have the SOURCES to give your campaign the technological edge so that you enter into the fray and contest with peace of mind, with a COST EFFECTIVE campaign, accountable utilization of resources to have a WINNING edge in your campaign by utilizing the services of ELECTION AWAAZ is India’s first certified company in election technology services a div. of Election Awaaz India’s first ISO 9001:2000 certified co. providing technical solutions for election process. A Pioneer in on demand Campaign & Election services. India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 14. Election candidates of foreign countries campaign by outsourcing the campaign back up services to the election campaign companies who take up the entire responsibilities to provide electioneering services to the respective candidate. With the boom in the field of media options & technology interaction between the leaders & voters has become the primary channel of communication. Though the concept of election campaign companies has attained popularity in the Western Countries, but it is a new concept in India & electionawaaz.com a WING of Election Awaaz is a pioneer in on demand campaign & election services. Election Awaaz is India's first ISO 9001:2000 Certified Co. providing election technology relates services. Election Awaaz is one stop solution for all election related services. Election Awaaz provides following services: Our services will help to design, plan & execute the modalities of campaign for the election candidates to WIN • Campaign Material Services • Campaign Logistic Services • R&D Services • Consultancy Services PROFESSIONAL APPROACH: Election Awaaz approaches professionally to help in election campaign for the candidates. QUALITY: Election Awaaz provides quality campaign & election services. TIME SAVINGS: Hiring Election Awaaz helps the candidates to save their valuable time. REACH & VISIBILITY: Reach & visibility of candidates through Election Awaaz lead them to achieve the goal to WIN the election. BOOST UP TO LOOSER: Candidates who have lost the past election due to ill executed election campaign, Election Awaaz provides them a platform for effective campaign. PROVIDES FAQs & SOLUTIONS: Election Awaaz advices the candidates to device answers to FAQS. HELPFUL TIPS TO CANDIDATES: Election Awaaz provides helpful tips to candidates viz. tips to improve speeches, style of speech delivery etc. ELECTION TRENDS: Election Awaaz will provide the trends and modes to the candidates of their respective constituencies through scientifically carried out surveys. FEEDBACK: Election Awaaz will provide the feedback to candidates by giving him the facts & figures of various pockets/segments of their respective constituencies. Election Awaaz - One-Stop Shop for all your electioneering needs. Election Awaaz - Peace of mind for the candidate Election Awaaz - Total Solution for the candidate Benefits of engaging Election Awaaz: • MAKE RIGHT CHOICE : CHOOSING ELECTION AWAAZ ensures that you have chosen winning campaign strategies. • ACCOUNTABILITY: Services of Election Awaaz is accountable to the candidates. • COST EFFECTIVE: The services of Election Awaaz is cost effective in relation to benefits you derive from it. India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 15. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) Election Awaaz- campaign MICROMANAGEMENT solution provides: 1. Centralised database system of voters, supporters, party workers - profile building - profile based Micro-list creation - micro-lists by dividing booth voter list 2. Micro-communication engine to send personalised(with names) sms/audio/video to segmented micro-lists 3. Party worker orchestration - assignment of micro-list - segregation of positive/negative/neutral voters - referals from integrated phone address book • Election Awaaz- campaign MICROMANAGEMENT solution is a software to provide enterprise-class sophistication to connection with grassroot voters and supporters. It is based on a simple model of identifying and engaging micro- influencers at the grass root level. It is a technology advantage by virtue of which party can maximise favourable votes by smart orchestratation of each party worker. More so, once built, the network remains and grows as an organic engine of nurturing the voters over the entire terms and have favourable results. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 16. We Provide data segregation under various Heads: 1. Age wise data segregation a) 18-25 First time voters separate list can also be provided ,b) 26-35, c)36-45 , d)46-60 , e)60 These list can be provided booth wise as per the latest electoral rolls along with the complete details of the voters like serial no., voter ID, Voter’s Name, Voter’s Gender, Voter’s Age, Voter’s House No. Voter’s Guardian’s Name and Voter’s relation. 2. Family Profiling We provide family profile data like the number of Voters in a family House No., Serial No. in the Electoral roll, Head of the Family, Age, Gender, Relationship, ID No. etc. 3. We also provided Gender details Boothwise 4. We takeout from the electoral rolls data regarding duplicate voters and provide Reports regarding a) Similar Individuals in different polling booths of an Assembly Constituency b) Similar Individuals within same polling booths of an Assembly Constituency c) Similar Family Members in different polling booths of an Assembly Constituency. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge Data Segregation (DATA SEGREGATION ACCORDING TO VARIOUS HEADS AND COMBINATIONS) DATA SEGREGATION ACCORDING TO VARIOUS HEADS AND COMBINATIONS To- IDENTIFY, -SEGREGATE , - ENGAGE
  • 17. Data Segregation ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 19. WARD NAME MALE VOTERS FEMALE VOTERS TOTAL MANDAL VOTERS % SHARE 097 - Dayananda Nagar 12588 12487 25075 15.03 098 - Prakash Nagar 8761 8221 16982 10.18 099 - Rajaji Nagar 16968 15960 32928 19.74 100 - Basaveshwara Nagar 12552 11925 24477 14.67 101 - Kamakshipalya 10407 9662 20069 12.03 107 - Shivanagara 11853 10889 22742 13.63 108 - Sriramamandir 12441 12140 24581 14.74 Grand Total 85570 81284 16685 4 100 RAJAJINAGAR – ASSEMBLY – VOTERS INFORMATION RAJAJINAGAR ASSEMBLY CONSTITUENCY 2013 VOTERS Mandal Voters % Share in Malleswaram in 2013: India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 20. AGE RANGE TOTAL VOTERS MALE FEMALE VOTERS VOTERS % VOTERS VOTERS % VOTERS VOTERS % 18-25 14227 9.64 7288 9.77 6939 9.49 26-35 38707 26.22 19114 25.63 19593 26.81 36-45 34516 23.38 17312 23.22 17204 23.54 46-60 36155 24.49 18638 24.99 17517 23.97 Above 60 24042 16.28 12215 16.38 11828 16.18 RAJAJINAGAR CONSTITUENCY 2013 VOTERS AGE AND GENDER WISE VOTERS WARD NAME TOTAL VOTERS 18-25 26-35 36-45 46-60 Above 60 V V% V V% V V% V V% V V% 097 - Dayananda Nagar 25075 3044 12.14 7762 30.96 6034 24.07 5375 21.44 2860 11.41 098 - Prakash Nagar 16982 2128 12.54 5016 29.54 4315 25.41 3734 21.99 1789 10.54 099 - Rajaji Nagar 32928 4089 12.42 9929 30.16 7786 23.65 7235 21.98 3889 11.82 100 - Basaveshwara Nagar 24477 2511 10.26 7059 28.84 5929 24.23 5359 21.9 3619 14.79 101 - Kamakshipalya 20069 2322 11.58 5890 29.35 4687 23.36 4284 21.35 2886 14.39 107 - Shivanagara 22742 2592 11.4 6930 30.48 5241 23.05 5153 22.66 2826 12.43 108 - Sriramamandir 24581 2981 12.13 6343 25.81 5393 21.94 6185 25.17 3679 14.97 RAJAJINAGAR CONSTITUENCY 2013 AGE WISE VOTERS AND VOTERS% IN EACH MANDAL PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 21.  Last visit in a polling booth (Attended Shaadi or Birthday etc.)  Feedback on image of the MP/MLA  Voter Slip Demo  Voter Family Graph  List of duplicate voters in same assembly / polling booth  List of first time voters  Age Group wise list 18 to 60 plus 5 Groups.  List of influential persons in the constituency there phone nos. and party  affiliations. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 22. Meri Vote Jyada (MVJ) ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 23. Consortium of ELECTION AWAAZ & VTPL Constituency Nurturing System (CNS) India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 24. Campaign Evolution Mass Communication • TV/Radio • Roadshows Online Social Media Campaign • Group broadcast • Impersonal Personalized Micro-Campaigns • Micro-community groups based on interest areas • Relevant micro-campaigns at grass root level • Focus Micro-lists for Party Workers • Personalized 2-way Communication channel • Voter Profile Enrichment India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 25. VoteBankBuilder Components Effectively ENGAGE, WIN and SERVE grass-root network Resulting exponential data build huge competitive advantage For party cadre, it generates higher loyalty & motivation by providing direct Visibility & Recognition Most suited to Indian, SE Asian, and African political environment Successfully used by several leaders in India & African countries including Gabon & Ghana Campaign Constituency Profile Database Micro- Campaign Mgmt Party Cadre Management Localized Micro- Communication India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 26. Micro-Campaign Management by CNS How CNS Helps • Centralized System makes micro-lists for all Booth level party workers • Personalized communication with Party Workers using SMS & Mobile App • Empower Booth level workers with local talking points • Control on field execution till Election Day Drive Votes per Booth Party Worker • Defined focused list of 60-70 voters for each party worker • Define target of 5 Influencers & 30 Voters • Personalized communication with party worker’s name, target vs actual achievement • Higher motivation levels due to direct Visibility & Recognition from Top Empower Workers with localized Content • Parliamentary Constituency level issues • Communities-based Content • Caste/Religion based • Occupation based • Gender based Kenya Presidential Elections 2017 Total Voter Count 14.35 Million Winning Target 6.79 Million (55% votes @86% voting) Total Party Worker Count 248,000 (31,000 Booths with 8 PW each) Target for each Party Worker No. of Micro-Influencers 5 No. of Votes(6 votes per Influencer) 30
  • 27. BIG IDEA: Focus Party Worker to < 100 voters Focus • Define focus list of <100 voters for each Party Worker Segregate & Target • Positive/Swing /Negative Voter • Micro-Influencers • Capture profile data of Voters & build communities Engage • Private Mobile App • 2-Way SMS channel • Private Micro-sites • Localized communication with micro-lists India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 28. BIG IDEA: BUILD & ENGAGE CORE NETWORK BUILD Network •Analysis & Segmentation •Booth Level Segregation Campaign • Focused 100 Voter List • First Time Voter list • Family Head List •Referral campaign •Profile based Voter Segmentation •Event Attendee Data Capture •Visitor Data Capture •Social Media Supporters Segregate & Group • Positive/Swing /Negative Voter • Micro-Influencers • Capture profile data of Voters & build communities ENGAGE Network • Segment-wise Campaigns • Micro-broadcast • Listen-In Campaign • Field Campaigns (Health/social cause) • Field Activity Mobilization •Youth/Women/Sr. Citizen •Influencers/ Children/ Positive Voter India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 29. Coverage Dashboard (sample) Be in Control: Measurement Driven Election Awaaz- campaign MICROMANAGEMENT solution builds and engage grass root networks in your political territory  Centralized voter profile database along with an Interactive Mobile App and a 2-way SMS Channel  It uniquely blends offline networks along with online networks Grow Grassroot Network  Live Scorecard of your grass root network of positive voters, supporters, influencers & party workers  Grow network easily through referrals. Mobile App is integrated with phone address book  Centralized System makes bulk micro-lists for all Booth level party workers  Share micro-lists of <100 voters with each Party Worker to help identify, segregate and engage micro-influencers, positive, negative & swing voters.  Build voter Profile database & create affiliate micro-communities Engage Grassroot Network Orchestrate party worker: • Personalized communication with name and drive on-ground activity by monitoring ‘Target vs Actual coverage’ Communication with Supporters: • Personalized 2-way communication with each supporter & engage with local talking points  Micro-Communicate with targeted groups with personalized messages, Audio & Micro-Videos Engagement Metric (sample) Total updates Received 24,678 SMSs Received 6,399 Updates received within App 18,018 Online Post from Supporters 261 Online Views 7,527 Outbound SMSs 377,351 PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 30. Effective Voter Micro-Engagement Voter Engagement Micro-Influencer • Acknowledgement & Appreciation from Party’s Top leaders • Full-circle Involvement loop • Higher Frequency of connecting Positive Voter • Reinforce with Local Issues • Communities based talking points Swing Voter • Emotion led • Aspirational • FUD (Fear/Uncertainty/Doubt) • Reinforce perception of Party’s Winnability • Show empathy by listening & closing a feedback loop & Targeted Local Issues (sample) • “…Only 5 youths have got govt. job from your AC in last 2 years?” • “…..no fund used for locals by Govt?...” • “..Local roads have not been carpeted....” • “..Poor condition of local Power House…” State Level Issue based Topics (sample) • Development & Jobs • Education • Roads & Infrastructure • Electricity
  • 31. Personalized & Targeted Communication All Languages Supported • Dear “Mr. George”, Welcome to PartyConnect program. Please click TiniUrl to register. Let us win this election together!! •Ndugu Mheshimiwa ‘George'. Shukrani kwa ajili ya kutambua '1' Influencer. Tafadhali pia kutambua mwingine ‘4‘ influencer. Sisi kushinda uchaguzi huu pamoja !! •Ukubona uNkulunkulu esebenza Umsebenzi Good "UMnu George" Siyabonga sizibone "2" Micro-abagqugquzeli nawe. Manje sicela ukukhomba "3" ngaphezulu. Sobabili izolunqoba lolu khetho! • ‫“محترم‬Mr. Robert”. “2” ‫شکریہ‬ ‫لئے‬ ‫کے‬ ‫کرنے‬ ‫نشاندہی‬ ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬.‫اب‬ “3” ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬ ‫مہربانی‬ ‫براہ‬ ‫لئے‬ ‫کے‬ ‫شناخت‬.‫گے‬ ‫جائیں‬ ‫جیت‬ ‫ہم‬ ‫کر‬ ‫مل‬ ‫ساتھ‬!! !
  • 33. BIG IDEA Focus • Define focus list of 100 voters for each Party Worker Segregate & Target • Micro-Influencers • Positive/Swing /Negative Voter • Capture profile data of Voters Engage • Mobile App & SMS based interaction with PW • Local talking points for PW • Build Profile based communities by aggregating data Winning Target in UP: 2.5 Crore Votes Booth Party Worker Target Micro-Influencers 5 Positive Votes 25 Swing Votes 10 Win Election by focusing Party Worker to 100 voters each & nurturing micro-influencers India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 34. Micro-Campaign Management by Election Awaaz How it Helps? • Centralized System makes micro-lists for 1Million+ Booth level party workers • Personalized communication with Party Workers using SMS & Mobile App • Empower Booth level workers with local talking points • Control on field execution till Election Day & beyond Maximize Impact of Booth Party Worker • Defined voter list & target numbers help focus better • Higher motivation levels due to direct Visibility & Recognition from Top • Localized Talking Points for each AC • Personalized communication with party worker’s name, target vs actual achievement Constituency Information Database Party Cadre Management CNS Micro- Campaign Mgmt Micro- Communicatio n based on Local Issues Empower Workers with localized Content • Assembly Constituency level issues • Communities-based Content • Caste/Religion/Gender based • Occupation based • Personalized Content This Feature is available on Extra Payment
  • 36. Party Worker Orchestration using Personalized SMS •Dear “Mr. Ravi Gupta”, Welcome to NDC Connect program. Please click TiniUrl to register. Let us win this election together!! •“Mr. Gupta”, Please note your focus area is “Street 1 & Street 2” of “Kavi Nagar.” Please meet voters in your area and send names, phone number of “5” key Influencers. •प्रिय “Mishra ji”. “1” िभावकारी की पहचान करने के लिए धन्यवाद। अब “4” िभावकारी की पहचान करें। एक साथ हम जीतेंगे !! • ‫“محترم‬Mr. Khan”. “2” ‫لئے‬ ‫کے‬ ‫کرنے‬ ‫نشاندہی‬ ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬ ‫شکریہ‬.‫اب‬ “3” ‫مہربانی‬ ‫براہ‬ ‫لئے‬ ‫کے‬ ‫شناخت‬ ‫کی‬ ‫والوں‬ ‫کرنے‬ ‫متاثر‬.‫مل‬ ‫ساتھ‬ ‫گے‬ ‫جائیں‬ ‫جیت‬ ‫ہم‬ ‫کر‬!! Automated Communication with Personalized Messages All Languages Supported India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 37. Enabling PW for Voter Engagement Voter Engagement Micro-Influencer • Acknowledgement & Appreciation from Party’s Top leaders • Full-circle Involvement loop • Higher Frequency of connecting Positive Voter • Reinforce with Local Issues • Communities based talking points Swing Voter • Emotion led • Aspirational • FUD (Fear/Uncertainty/Doubt) • Reinforce perception of Party’s Winnability • Show empathy by listening & closing a feedback loop India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 38. Party Executives App – Focused Voter List
  • 39. Empowering Worker with Localized Content India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 40. Micro-Network Theme : Backbone of CNS Party Worker Count Micro-Influencer Count Voter Impact Count Booth-wise Execution Plan • Avg. count of voters per Booth : 952 • Party Worker per booth : 10 • Micro-list for each P.W. : 95 voters • Orchestrate P.W. to identify Influencers : 5 per P.W. • Avg. Influencer impact : 5 votes • Total Voter Impact per booth :10*5*5 =250 votes Total Voter Impact = Party Worker Count * Influencers per PW * Avg. Influencer Impact = 13.3 Lac * 5 * 5 = 3.3 Crores UP State-wise Impact Total Voters In UP : 12.7 Crore Winning Target (30% votes with 60% voting) : 2.3 Crore • Total Number of Booths :1,33,879 • Total Party Workers :13.3 Lacs
  • 41. 1. Campaign Strategy • Game Theory based Forecasting Tools • Data Analytics 2. Party Cadre Management • Personalized Engagement using Mobile App/SMS • Unique Micro List Assignment • ‘Relevant’ Social media Feeds • Task Assignment • PW to use Mobile App/ SMS to • Update Campaign Tasks • Capture Influential Persons info • Capture Opposition activity related data • PW Recognition System 3. Micro-Campaign Management • Voter Data Analysis • Voter Segmentation & Micro-List Creation • Engagement Plan 4. Constituency Information Database • Voter Database • Party Worker Database • Voter Info blending from multiple sources • Continuous Voter Profile Enrichment Constituency Nurturing System Components Campaign Strategy based on Data Analyst & Game Theory PartyWorker PartyCadreManager Constituency Information Database Micro-Campaign Management Party Cadre Access -Mobile App -SMS based Party HQ Party Cadre Management CampaignManager
  • 42. Integrated CNS System provides critical benefits: 1. Enhance Loyalty with Party – Centralized system enables Party Head Quarters to connect directly with PW &Influencers .This helps build Party loyalty instead of candidate loyalty. – Continuously evolving profile information about Voters – Mass update of profiles . Update Membership details like Associations, Religious Bodies , sports groups, etc 2. Confidentiality & Data Security – No sharing of Information with anyone (not even with Us) – Integrated SMS Gateway – Write messages yourself to small groups from within the CNS system 3. Direct Cost Savings – Personalized messages to any size of groups can be sent. Only Bulk SMS rates apply. 4. Time & Cost Saving in Monitoring Process – Influencer Count & Impact Tracker – Micro-communication Reach Report – Party Worker Productivity Report Data Security & Cost Benefits India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 45. Create Thousands of Micro-Lists Effortlessly
  • 46. Data Security & Cost Benefits Integrated CNS System provides critical benefits: 1. Centralized Database – Centralized database of Party Workers & Key Influencers. Centralized system enables Party Head Quarters to connect directly with PW &Influencers and generate Party loyalty instead of candidate loyalty. – Continuously evolving profile information about Voters – Mass update of profiles . Update Membership details like Associations, Religious Bodies , sports groups, etc 2. Confidentiality & Data Security – No sharing of Information with anyone (not even with Us) – Integrated SMS Gateway – Write messages yourself to small groups from within the CNS system 3. Direct Cost Savings – Personalized messages to any size of groups can be sent. Only Bulk SMS rates apply. 4. Cost & Time Saving in Monitoring Process – Influencer Count & Impact Tracker – Micro-communication Reach Report – Party Worker Productivity Report India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 47. Social Media Services by Awaaz Media Pvt. Ltd. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 48. Social media users in urban India are estimated to reach 100 million Facebook has 2.07 billion monthly active users worldwide including 240 million in India. India's Internet economy is expected to grow from $ 100-130 billion (about 5 percent of GDP) to $ 215-265 billion (7.5 percent by 2020 with e-commerce and financial services projected to lead this growth, the report titled 'The $ 250 Billion Digital Volcano: Dormant No More' said. E-commerce and financial services is expected to comprise $ 40-50 billion, e-commerce products $ 45-50 billion and digital media and advertising at $ 5-8 billion, the report added. Social Media Facts ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 49. Proposed Social Media Model • Candidate's Social Media Model shall be focussed on communicating & engaging with Citizens on Development & Progress under Candidate's governance. • We need to continuously monitor the online space. • Information to help identify the platforms and ‘authors/sites’ will be made available through ‘Social Media Monitoring’ desk. • Opposition is sitting with an army of social media personnel who will surely pounce on our content and discussions. So, our strategy for content communication has to be ‘Multi-Layered’. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 50. Proposed Social Media Strategy • It means that we just don’t simply broadcast the content naively. • We will build positive conversation momentum focussed on the forums. • Our social publishing team will give responses powered with “Facts” to Opposition’s negative attempts. • Our Social Marketing efforts will help us reach in front of Crores of Citizens. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 51. Proposed Social Media Management 4-Pronged Strategy Social Media Monitoring Candidate's Development Portal Social Media Marketing Content Creation, Publishing & Socializing India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 52. Proposed Integrated Social Media Strategy Social Communities Seeding Feeding Weblog Forum Self Help Communities Participation, engagement and advocacy: peers and friends will spread the message Legend Free viral dynamics Post registration viral dynamics Candidate's Development Portal Niche Community connected to communication liking Rating Video Contest Sign Up Video Message Webi Sodes Content Publishing Content Development Tune-in Opt-in PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 53. Social Media Monitoring • We will provide political social media research to help understand what is being discussed online about Candidate's and its Opposition. We will find out the Positive/Negative sentiment related to Candidate's and its Opposition. • Our political social media research team help you understand what Citizens say online, what they discuss, most important topics/issues, most used websites, most vocal authors and also the Positive/Negative sentiments. • Election Awaaz has the combination of technology & business analyst team that keep their ears connected to the Social Media world. Our technical algorithms are authorized to read all the tweeter feeds besides capturing all the online content across millions of websites. • With flexible queries and world-class technology, we can extract all the online mentions related to the brand or any other topic as desired. This will not only include all online news articles but also social mediums like Twitter and Facebook. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 54. Social Media Anchor – Candidate’s Development Portal 1. ‘Candidate’s Development Portal’ shall be developed and updated regularly. Development Portal will have few “Development Domain Channels”. This will help in 3 ways: 2. It will serve as a structured platform for Communicating good works of Candidate. 3. Strategically sequence content publishing periodically. 4. Maximise impact with strategic inputs from “Social Media Monitoring” team. Proposed Team • Election Awaaz to keep a team for Targeted Social Media Monitoring for the candidate. • Election Awaaz to build Candidate’s Development Portal- OPTIONAL. • Election Awaaz has a social marketing team of 75 people to • Modify past content and create new content. • Launch Development Posts on FB/Twitter/linkedin. • Rewrite content on wiki. • Use Google+ and SEO . • Launch daily polls. • To gain and spread awareness and information regarding the opposition . PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 55. Team Structure Project Manager Online Marketing SEO Operations (Initial Phase and ongoing) Social Media Operations (Initial Phase and ongoing) Backlink Experts Blog Commenters Content Specialists Channel Specialists Viral Content Specialists Online Property Creation (Initial Phase-,only occasional later) Content Creation Specialists Creative UI Designers Technology Specialists Analytics Experts Technical Support Specialists Email Marketing Operations (Initial Phase and ongoing) Campaign Creation Team Email Data Team Social Media Monitoring Candidate’s Development Portal Content Creation Content Publishing Content Socializing Email & SMS communications PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 56. Social Media Monitoring - Relevance There are various scenarios in which the online insights can be useful. – Online Brand Image – PR Risk Mitigation – React proactively to any negative comments or malicious activity by Opposition. – communication Effectiveness – Reputation Management – Trend Analysis – Citizen Engagement ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 57. Social media Monitoring - Scope (in nutshell) • Analysis to web and online media • Develop reports on what the world is thinking and saying about Candidate and his activities. • Gather constituency level data from cyberspace to gather constituency sentiment. • This will help Candidate plan Responses and in communication. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 58. Online Monitoring - Process • Our systems run 24*7 and continuously keep on listening all over the internet and sniff out all the online discussions and related content. • The system will sniff ‘online intelligence’ about what the online population is thinking and saying about you and your opposition across various websites including Twitter, Facebook and all other websites. • We have a team of Business Analyst that monitors all the feeds, compiles them and analyse all the information from various perspectives. • We will analyze the ‘sentiment’ of the discussions as Neutral/Negative/Positive. • We will provide Alerts whenever there is any abrupt increase in Social Media Activity: – Alerts on Increase in Negative Comments – Alerts on Increase in discussion about any specific issue of your interest This will help the candidate in responding proactively & steering the communication accordingly. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 59. Social Media Audit – Initial • The initial study will provide benchmarks and KPIs for ease of measurement and understanding on publication of the final report. • Some of the services offered under this broad arrangement of Social Media Image Enhancement are optional and the relevant service has to be confirmed regarding the availment and cost involved. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 60. Social media Monitoring – Insights We will deliver weekly reports, outlining top-level quantitative metrics. The report will provide insight to the analysis areas below. • Visibility under various Heads over the week • Visibility of the candidate over the week • Visibility of issues over the week • Most used sites/social media platforms during the week • Most vocal authors during the week • In depth analysis of the candidate (Facebook and Twitter) covering the metrics listed above • Anything else that arose unexpectedly during the week • How these findings are changing over time India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 61. Social Media Monitoring – List of Weekly Reports • Volume of Social Media Conversation • Volume of Online News Articles • Weekly Online Trends • Volume Spread Across Platforms • Hot Discussion Topics • Public Sentiment Analysis • Sentiment Alerts • Positive discussion Topics • Negative discussion Topics Top Online Discussion Sources Top Social Media Authors Facebook Statistics Twitter Statistics Full extract of Online Discussions Alerts Abrupt Increase in ‘Negative Sentiment’ Abrupt increase of mentions around any particular topic/issue PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 62. Social Media Audit - Final • The report will provide insight to the analysis areas below, whilst also addressing anything else that may arise. – How are the Opposition and the Indian National Candidate's faring online? – How effective are the parties’ own channels? – Who are the dominant personalities/politicians in the debate? – What are the big policy issues in the debate? – How are these findings changing over time? – How can this information be used to help to improve their social strategies and communications in the run up to elections of 2014? – Anything else to be learned? India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 63. Candidate’s Development Portal - Scope • Development and maintenance of ‘Candidate’s Development Portal’ • Converting existing content into Social Media- Ready content • New Content creation • Sorting Content for various online mediums like Blogs, Facebook, Twitter, and Portals • Making Content SEO ready to ensure proper indexing and ranking on Search sites • Quality check on all content to ensure there is no offending message to any religion , caste or public in general. ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 64. Activity Scope • Mobile application will be created for people to download and participate. • Will do Search Engine Optimization of the content to get highest results in Goggle keyword search. • Daily polls in Linkedin will be posted. • Pages of Facebook will be created. • Will ensure that people get adequate knowledge on candidate’s past achievements.
  • 65. DDaily W M Q Weekly Monthly Quarterly Update Facebook Forums Update online Communities and topics. New Blog Posts 4 – 5 major article updates on Candidate’s portal with back links Webinar (Tactical) Major Content Releases and Revised Content Strategy based on developments in the Quarter gone by and metrics review of the same. RSS Feed Long Article/News Posts Create news FB communities based on news story developments Release Statistical content created jointly with Candidate’s content cell Create and Post new Graphics based on news round up for the week. Content Publishing Snapshot Update Candidate’s Portal Back links with new stories Post links to Government Sites Comments on News Stories Bulk loading of links Government web sitesPost new videos on Youtube PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 66. Social Media - Content Publishing • Candidate’s Website Updation • Increase Page Ranking • Blogging • Facebook, Twitter update • Maintaining Youtube Channels • Creating back links to make content popular • Monitoring Keyword trends to relate to content • Viral Marketing • Email & SMS circulation PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 67. Share key Candidate’s Milestones on relevant Social platforms. Write short Blogs on Candidate’s Achievements that people are not aware of Share Related Content on Linked special interest forums eg. Changes in IT Policy Promote Tweets linked to pre selected #Hashtags Post Links to Content in relevant pages and forums on FB Share content among friends and friends of friends
  • 68. Social Media - Socializing • Socializing/ Engagement with Citizens • Feed Back Loop • Community Engagement across Facebook, LinkedIn, Twitter, Fickr • Drive Likes on Facebook and other sites • Mobile Apps – Regular content update and interactivity with Citizens PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 69. Measurement Metrics • We will monitor Social Media publishing workload through various metrics like: • # of posts per day • Frequency of Update • # of comments generated • # of followers on Twitter • # of Likes on Facebook PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 70. Marketing Scope( For Example) • We will send rounds of email to scores of users in each round. • We will send many rounds of SMS scores of people in each round. • We will do Ad communication on Facebook, Google & Linkedin. • We will do Ad communication on Major Private Websites ELECTION AWAAZ Your Dependable SAATHIS for Campaign Micromanaging PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 71. Online Marketing – Examples. Social Media Channel Marketing Metric Target Facebook FB Impressions XYZ impressions per day. Facebook Promote a post Required topics per day Google Cost Per Click XYZ impressions per month. Youtube Online Impressions XYZ Youtube users Linked In Online Impressions XYZ impressions per month Paid promotions - Top 10 websites Online Impressions XYZ impressions per month Paid 50 PR websites Online Impressions XYZ impressions per month
  • 72. Commercials • The number of services offered by Election Awaaz are many. The costing for which would be determined by the actual service asked for by the client. • As these services are manpower based, we would suggest a minimum number of personnel to be deployed by us and to get work accomplished utilizing your party cadre. • A central control room to be established at your premises and that will be the nerve center duly secured by passwords for all data, and in this manner your data would be always under your control irrespective of our or any other agencies assisting your party. • Constant information regarding the negativity against the party and the respective candidate from the particular constituency would be provided to the Party High Command through sentiment as it appears in the Social Media & main print media. Confidential -Election Awaaz
  • 73. Commercials- Page 2 • Normal cost for all the services mentioned in this offer would be Rs 12.90 per voter expecting that our team would be working for elections to be held in June. • Our suggestion would be to utilize your party workers, effectively utilize our customized softwares and other technical solutions to give you the basic chosen services which we feel are most important for Engaging the Party worker, segregating voters and engaging them in a continuous conversation with the remaining two arms of the triangle that is the candidate and the party worker, our cost for the same would be Rs. 5.49 per voter. This excludes the cost of outsourced data services which at actuals is borne by the client. This way MICROMANAGEMENT of the total process would enable the Party to Connect better and through the better Social Media services, the progress can be gauged every minute of the campaign Most of the data would be available to all concerned on your mobiles with constant connections maintained amongst the voters, party workers and candidates with the Party High Command. Confidential -Election Awaaz
  • 74. • For ELECTION AWAAZ every voter in the State of Andhra Pradesh would be a PROSPECTIVE VOTER hence the vision/programme/policies of YSRCP would be repeatedly conveyed to the voter to connect him to the party. • In the summarized electoral rolls, in the member of 175 constituencies in 13 Districts of Andhra Pradesh the number of Male Electors is 18414685 and Female Voters is 18664912 with a 3258 being the number of 3rd gender, thus totaling to 3,70,82,855 number of voters in 175 Assembly constituencies. • If we take the figures of 294 combined constituencies in election held on 30th April 2014 and 7th May 2014 the TDP won 32.53% positive vote with a upward swing of 4.4% and TRS won 13.7% positive vote with a upward swing of 9.8% and YSRCP being the first time contestant scored a impressive 27.9%. • Fro PULIVENDULA in Kadapa Distt the victory should be very very impressive, and in the next 3 months with a special focus, every household, every voter would be made aware to connect with YSRCP. • When 67 seats could be won in 2014 out of 175, this time the goal should be 125 constituencies minimum after identifying with the respective party workers. • In three to four months a clear positivity would be established for YSRCP through the combined effects of ELECTION AWAAZ and USRCP to pave way for an IMPRESSIVE WIN in the ensuing elections.
  • 75. •THUS SPAKE THE PRESSPLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 76. India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 77. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
  • 78. South African High Commission PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
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  • 81. India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 82. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge India's No.1 Election MICROMANAGEMENT Co. (As Per Google search)
  • 83. PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge
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  • 85. Thank You for Watching India's No.1 Election MICROMANAGEMENT Co. (As Per Google search) J.P SINGH-FOUNDER ELECTION AWAAZ Email-id: jps@electionawaaz.org www.electionawaaz.org Contact: 9540005555, 9518105555 Numbers are your best friends for Elections !! Happy Winning!! PLAN your WIN - engage ELECTION AWAAZ Extra Votes - For WINNING Edge