2. A company that uses Google analytics to track its website or
app can determine what types of marketing campaigns
perform well for the business and can create more targeted
campaigns to increase sales and ROI.
Online Target Marketing
Sample Application
Description
5. KNN Classification is the method used for classifying
numeric data into two or more groups, based on predefined
categories.
• Higher classification accuracy (>=70%) means the results
are reliable and accurate.
• Lower classification accuracy (<70%) means the model
needs to be rebuilt using different input parameters.
Algorithm(s)
Online Target Marketing
Sample Application
10. Result
• Likelihood/probability of campaign performance
• Campaign classification based on CPC and cost
Online Target Marketing
Sample Application
11. Result
Campaign prediction with probability value can be performed
using APPLY functionality shown below
Online Target Marketing
Sample Application
13. Online Target Marketing
Predictive Analytics Use Case
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Smarten – Online Target Marketing Use Case - 2019