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Online Target Marketing Augmented Analytics Use Case - Smarten

Predictive analytics for online target marketing creates more targeted, concise marketing messages to result in sales conversion and better ROI.

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Online Target Marketing Augmented Analytics Use Case - Smarten

  1. 1. Online Target Marketing Predictive Analytics Use Case
  2. 2. A company that uses Google analytics to track its website or app can determine what types of marketing campaigns perform well for the business and can create more targeted campaigns to increase sales and ROI. Online Target Marketing Sample Application Description
  3. 3. Target Marketing Campaigns Online Target Marketing Sample Application
  4. 4. Influencing Factors Online Target Marketing Sample Application Campaign related information such as Cost Per Click (CPC) and cost.
  5. 5. KNN Classification is the method used for classifying numeric data into two or more groups, based on predefined categories. • Higher classification accuracy (>=70%) means the results are reliable and accurate. • Lower classification accuracy (<70%) means the model needs to be rebuilt using different input parameters. Algorithm(s) Online Target Marketing Sample Application
  6. 6. Model Visualisation Online Target Marketing Sample Application
  7. 7. Model Visualisation Online Target Marketing Sample Application
  8. 8. Model Summary Online Target Marketing Sample Application
  9. 9. Interpretation Online Target Marketing Sample Application
  10. 10. Result • Likelihood/probability of campaign performance • Campaign classification based on CPC and cost Online Target Marketing Sample Application
  11. 11. Result Campaign prediction with probability value can be performed using APPLY functionality shown below Online Target Marketing Sample Application
  12. 12. Result Online Target Marketing Sample Application
  13. 13. Online Target Marketing Predictive Analytics Use Case For more information, contact us today. www.Smarten.com contact@Smarten.com Smarten – Online Target Marketing Use Case - 2019

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