Technical SEO for the Non-Techie: 404 Errors
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In this presentation learn about SpringTrax, a tool to help you track and monitor your 404 errors and their impact on your SEO efforts.
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Technical SEO for the Non-Techie: 404 Errors
- 1. Technical SEO for the Non-Techie 3. 404 ERRORS
- 2. What are 404 errors? • A 404 error means a file cannot be found on a website. • How it happens – URL gets changed – File is removed – Typo in a link
- 3. 404’s effect SEO because… • If Google found the page, but cannot crawl it, Google will remove that page from its index
- 4. 404’s effect SEO because… • If Google found the page, but cannot crawl it, Google will remove that page from its index • Links to broken pages will be ignored
- 5. How to check for 404 errors • Use a crawl tools such as Siteliner.
- 6. How to check for 404 errors • Google Search Console
- 7. How to check for 404 errors • Bing Webmaster Tools
- 8. How to check for 404 errors • SpringTrax – visitor impact monitoring tool.
- 9. How to check for 404 errors • Consolidate reports
- 10. How to check for 404 errors • Consolidate reports • Check – Google Search Console and Bing Webmaster Tools monthly – SpringTrax daily or weekly for ecommerce sites. – Crawl tools with major site changes
- 11. Join us for the next video: XML Sitemap