1. Andrea Streff & Matthew Edgar
Elementive Marketing Solutions
The Top 5 Ways to Analyze Your
Website & Online Presence
1. Overview
2. Today we will review…
• What is analytics
• Top five analytics tools
– Google Analytics
– Google Search Console
– SEM Rush
– Crazy Egg
– Social Mention
7. Marketing Analytics
• Goes beyond looking at a single
platform or marketing channel.
• Uses a variety of analytics tools to
monitor, track and measure
performance.
8. Marketing Analytics
• To include tracking and measurement of
business metrics such as
– Traffic
– Leads
– Sales