4. Planning
What – your product
When – season, the length of the
campaign
Who – your target groups
How – your promotional channels
Your team, budget, organizational structure
5. Planning tools
Choose your crowdfunding platform
Directories of crowdfunding sites:
• www.Crowdsourcing.org
• www.CrowdsUnite.com
• www.CrowdfundInsider.com
• www.Coolintl.com/comprehensive-directory-of-c
• www.Opennessandtransparency.net/Crowd_Fun
• www.Crowdcrux.com has several lists for niche
platforms
6. Planning tools
Research similar projects
• Projects posted on CF portal
• www.Kicktraq.com – Analytics
• www.KickbackMachine.com – Kickstarter
successful and unsuccessful projects: compare,
filter by categories and goals
• www.ThingsWeStart.com (cancelled in March,
2013) – projects by location and category
7. Planning tools
Places to ask questions
• LinkedIn groups
– the largest one, Crowdsourcing
and Crowdfunding, has almost 20,000 members
• www.CrowdfundingForum.com
• www.KickstarterForum.com
• Meetup Groups
8. Planning Tools
Places to read about crowdfunding
• Google Alerts
• www.Crowdsourcing.org
• www.Crowdcrux.com
• www.CrowdfundInsider.com
• www.theCrowdCafe.com
10. Preparation tools
Build your online crowd
• www.Klout.com to find influencers
• www.SocialBro.com to find people on Twitter
by keywords, locations, # of followers
• Google Analytics, YouTube Analytics,
Facebook Insights to understand your
connections
• Newsletter signup tool for Facebook fan pages
• www.SocialMention.com ,
www.Commun.it, www.Twellow.com,
11. Preparation tools
Create your media plan
• Google search “top **** blogs, websites,
forums” – international/national/local
• www.Technorati.com – blog directories by
categories
• www.USNPL.com – directory of newspapers,
TV and radio stations by cities/states
• www.Alexa.com website traffic rating,
demographics of the audience
12. Preparation tools
Have your content ready PRIOR to
launch on crowdfunding portal
• Keyword search tool on Google Adwords
• www.Fiverr.com -design, writing, online research
• Stock Photos - iStockPhoto, Shutterstock, 123RF,
BigStock, Getty Images
• www.Lunapic.com for picture editing
• WindowsMovieMaker,
www.OneTrueMedia.com for video editing
13. Preparation tools
Create your online HUB
Wordpress:
• Connect with all your social accounts
• Google Analytics
• NewStatPress widget
• Fundraising widgets
14. Preparation tools
E-mail campaign
• www.Rapportive.com for Gmail – rich
profiles and latest tweets of your connections
• E-mail tracking – SpyPig, WhoReadMe or
Yesware for Gmail
• Bulk e-mail campaigns - Constant
Contact, MailChimp, i-Contact,
Campaigner, AWeber: free webinars, social
media integration, analytical tools, A/B test, tracking
tools, segmentation
15. Preparation tools
Test the waters
• Kickstarter pre-launch
• www.Prefundia.com – post your pre-launch
project, monitor interest level for your perks
If you have a significant number of foreign connections, try to use
translators’ networks for free or almost free translation of your
content:
www.lingotek.com or www.akuna.com
17. Execution tools
Monitoring:
• Social networks – Facebook Insights,
YouTube Analytics, SocialMention,
Commun.it, Klout
• Media, blogs – Google Alerts
• E-mail – campaign providers
• Website traffic – Google Analytics, onsite
widgets
• On Page Campaign Link – www. Bitly.com
• Mapping your connections –
18. Execution tools
Engagement
• www.Hootsuite.com to schedule your posts
on Twitter, Facebook, Google Plus, Linkedin,
Foursquare or Wordpress
• www.Postlink.com to schedule your
messages or videos and monitor your reputation
across 14 social media
• www.BoomerangGmail.com to schedule
e-mail blasts, reminders and respond tracking
19. Execution tools
Media
To Get in Google News:
• Fiverr.com – press release distribution
• PRLog – free press release distribution
• www.Crowdsourcing.org
20. Execution tools
Twitter accounts to promote your campaign
@KickstarterNews
@KickstartAdvice
@TeamCrowdfund
@CrowdReporter
@OccupyCrowdfund
@KSStandard
@JustKickstarted
@CrowdfundingEye
@CrowdfundingDjo
@Ayudos
@BestKickstarter
@CrowdfundingPro
@CrowdfundBuzz
Find more accounts in “30 people to promote your Kickstarter or
Indiegogo campaign on Twitter” post on www.CrowdCrux.com
21. Execution tools
Communicate with your
connections through live Q and
A sessions and progress reports
• Google Hangouts
• www.UStream.com
• www.LiveStream.com
23. Post campaign
Perks fulfillment
• www.BackerKit.com – from $99 – handle all
shipments, incl. international
• www.Teelaunch.com – print and ship Tshirts
27. Online Course “Money from the
Crowd – Your Guide to Social
Fundraising”
• Four Hours of Recorded Information
• Optional Homework
• One Hour Online Group Consultation (Max. 10 people per
group)
• Downloadable Action Plan
• $25 Discount on a Personal Readiness Assessment or
Strategic Planning Consultation
Price:
$49 without Homework
$65 including Homework
Register on
www.CrowdfundProductions.com