1. Newspaper Advertisement
Production

2. Chosen Image

3. Production Process
•
Initially we added the image that we was going
to use as the focal point of our advertisement,
but we flipped the image because we
anticipated that we’d need to have the
Channel 4 logo on the right hand side of the
advertisement.
•
Secondly, to make the image seem more
professional, and like a Channel 4 advert, we
put a filter on the image in order to make it
brighter and sharper.

4. Production Process
•
We then went on to add the text boxes and
laid them out on the advertisement similar to
the way Channel 4 do. We also made them
white and not transparent to conform to
Channel 4’s method of advertising.
•
After adding the text boxes, we put the text
into them. We included the tag line, title of the
documentary itself and the information
regarding when it’s on and where. We used
the Trebuchet MS font because it’s the font
that was the closest to the font that C4 use.

5. Production Process
•
Finally, to complete the documentary we
added the Channel 4 logo to the right hand
side of the advertisement in the middle in
order to conform to the way that they
commonly use it themselves.

6. Changes
•
•
We made the decision to
change the tag line to ‘Do you
Really Want Fries With That?’
because we felt that it was
more relevant to the topic of
our documentary than our
previous tag line.
We thought about
emphasising the ‘really’ by
putting it in italics, bold or a
larger font but decided against
this as we wanted our
advertisement to be as
realistic as possible by using
the same conventions as the
other Channel 4 adverts we
had studied –in which there
were not any changes in font
to make certain words stand
out.

7. Final Production