Elisabete Ferreira
194
Seguidores
Personal Information
Organización/Lugar de trabajo
Lisbon Area, Portugal, Portugal Portugal
Ocupación
Digital Brand Transformation | Digital Strategy Director | Business Director at J. Walter Thompson Worldwide
Sector
Advertising / Marketing / PR
Sitio web
twitter.com/digitalbrand
Acerca de
Starting her career by creating eLearning training courses, she moved to a Portuguese startup that focused on web solutions.
She was then invited to coordinate the Multimedia unit in a telecommunications company, where she created a team focused on integrating the telco and the online services. Later, she returned to Megamedia to explore her Business Developer skils.
Megamedia was then merged with Portugal Telecom, where she gathered IS/IT knowledge : ERP, CRM and Mobile solutions.
In 2004, Elisabete was challenged to create a new business unit that focused on online strategies. She led this unit for 4 years, before being invited to join Brandia Central, where she took her online st...
Etiquetas
marketing
digital
social media
estrategia
j.walter thompson
content marketing
2017
content strategy
trends
jwt
marketing sustentável
startups
technology
smart design
virtualization
sustainability
plano
sem
visão
futuro
mercado
web
apan
online
evolução
portugal
estratégia
tendências
framework
2014
business
pensamento
oficina do portfolio
metodologia
idea generating tool
ideias
lateral thinking
iade
explorar
criatividade
edward de bono
new media
freemium
business model; brand management
iscia
mestrado
learning
e-learning
mobile
multimedia
aprendizagem
telemáticas
gestao
multichannel
360
gesto
marca
brand
branding
brandia
bentral
elisabete
ferreira
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