BUSINESS COMMUNICATION

2. COMMUNICATION:
Communication is the act of expressing ideas, feelings and
transferring data to others .it is a complex activity involving
more than one person. Any successful communication is
possible only when the message is transmitted from the
sender to receiver.

3. Pros and Cons of communication
PROS
• Good Communication Promotes
Understanding.
• Effective communication
removes the guesswork from
any message
• Build and Maintain Relationships
• Read emotional cues
CONS
• Unqualified assumptions
• A loss by transmission and poor
retention.
• Poorly worded messages
• Not being heard

4. Communication models
•Linear: The linear model is one-way, non-interactive communication
•Transactional: Transactional model of communication is the exchange of
messages between sender and receiver where each take turns to send or
receive messages.
•Interactional: Interactive communication is an exchange of ideas where
both participants, whether human, machine or art form, are active and can
have an effect on one another

5. Linear model pros and cons
pros
• Easy and simple
• Suits for almost all type
• Intentional results
• No interactions
cons
• Feedback not mentioned
• Noice not mentioned
• Linear model

6. Transactional model-pros and cons
pros
• Both parties shares opinion
• Helpful for general practice
• Both parties are active and
interchanging
• Concept of interpretation makes
communication effective
cons
• This model cant deal with
multiple level of communication
• Messages send and received
might be interpreted differently
than indented

7. Interactional model pros and cons
pros
● Feedback even in mass
communication
● New communication channels
cons
● Feedback can take a long time
● Sender and receiver might not
know who the other person is.

8. NON VERBAL COMMUNICATION
● Communication without words or sound
● Includes apparent behavior such as facial expressions eyes
movement body posture
● Only a small percentage of the brain process verbal
communication
● As infants, on verbal communication is learned from social -
emotional communication, making the face rather than voice
the dominant communication channel.

9. IMPORTANCE
● Convey empathy and emotions
● Proper or true interpretation
● Instinctive nature
● Workplace efficiency
• Improves relationship

10. TYPES OF NON VERBAL COMMUNICATION
• Body language
• Paralanguage
• Proxemics or space distancing
• Haptics
• Sign languages
• Eye gazing

11. EXAMPLES OF WRONG PUNCTUATION
• I love baking my family and my friends. I love baking ,my family ,and
my friends
• $1,000.00 (thousand)$100,000 (one hundred thousand)
• Lets eat grandpa. Lets eat, grandpa
• I find inspiration in cooking my family and my dog. I find inspiration in
cooking, my family, and my dog

12. ETHICAL COMMUNICATION
• Ethical communication" simply refers to the practice of conveying
honest information in a manner that is not intended to be misleading.
In other words, the information should be presented within a context
that ensures that the information is not misleading as a result of
being conveyed in a sort of vacuum. Ethical communication must
accommodate various business contexts, cultures and media.
Businesses need to take responsibility for the messages they convey,
whether the communication is between two co-workers, from senior
management to all staff or from the marketing department to
customers.

13. Guidelines for Ethical Communication
•Clear
•Concise
•Objective
•Consistent
•Complete
•Relevant
•Understanding of Audience Knowledge

14. Non-ethical communication{example}
General Motors now admits that over 100 people died because of faulty
ignition switches that were not recalled. In an article in Forbes magazine,
reporter Carmine Gallo claimed that “Two Misleading Words Triggered GM’s
States-general Motors now admits that over 100 people died because of
faulty ignition switches that were not recalled. In an article in Forbes
magazine, reporter Carmine Gallo claimed that “Two Misleading Words
Triggered GM’s Catastrophic Communication Breakdown.” The article
discusses that the ignition issue was mis-labeled as a “customer
convenience” issue and therefore didn’t get the attention it needed. Data
about the issue was buried in the back of a 72-page PowerPoint deck. orphic
Communication Breakdown.” The article discusses that the ignition issue was
mis-labeled as a “customer convenience” issue and therefore didn’t get the
attention it needed. Data about the issue was buried in the back of a 72-page
PowerPoint deck.