1. Film Poster Analysis
Elizabeth Adeoye DRO6

2. In this medium shot it emphasizes
the evil looks and the body
language of the witch/stepmom.
She's displaying a knife which
creates a daring look she gives to Previous credits- most film
the audience. Her hair is tied away posters use this as a way of
from her face, which gives her style guarantee and also as a
and makes her slightly less evil and way in prompting
makes her trendier. This image audience expectations.
takes up most of the poster, as we
have black birds emerge from her
cape, in doing this we will
automatically associate this
character with death and being evil.
The witch is not featured in the title,
but by this image she is associated
with being evil. The other The title is placed at the
characters are built around the the bottom of the page,
witch again emphasizes the giving room for the
character of the witch. By placing attention to be given to
the character one on top of the the image on the top of
other, it creates different layers, the page. The text uses
making the audience pay attention a gold color with an
to each of the characters, its also a italic font, by using this
good use of levels. font, this film poster
has a “fairy tale” type
connotation .
This film poster does not have a Credits- these are a typical
certificate or positive quotes convention of a film poster
which shows it goes against the
typical conventions of film
posters.

3. Target Audience
The use of this dark tale, which has been
Representation
adapted to attract an older audience. By In this film poster cover, they have made the
doing this the film will be able to draw in villain ambiguous. The females in this film
a new crowd, the film will be able to poster are made to look powerful, which
bring out the dark, horror and thriller isn’t a typical fairy tale convention, the use
aspects of this film which will be more of black clothing for the main character
appropriate for the audience. connotes that she is possibly the villain, and
also helps to represent the chosen genre of
Tone and Register
dark fantasy. By having two of the
The setting of this film is in Edwardian
characters looking directly at the audience it
time, this again helps to attract the older
will create a degree of intimacy between the
audience. It gives the film more
audience and the actors. By the use of dark
advantage in attracting this audience.
clothing, we can establish that the film will
This poster creates a very dark, scary
be one of a dark fantasy. Also the props used
atmosphere. The black birds in the main
in the film poster will help the audience to
image the audience immediately that
know the era of which the film is established
this film will have some aspect of horror. in.
Effect and effectiveness
This film poster is effective in the sense it portrays the dark fantasy very well mainly through dark lighting and the weapons in which the
characters hold. The use of technology such as having background images and also to have the illusion that the birds are escaping from the
woman’s cloak is effective in drawing in the attention of the audience. We are automatically intrigued through the use of previous quoting and
also in the ways in the audience feel included by having the characters give eye contact. I believe that the audience will be interested in this film
because of the use of costume, in the ways the creators have used costume and still made it relevant to a more modern audience. I felt that the
heavy use of imagery was effective because it created an atmosphere of cold and the audience are more likely to already understand the
narrative of the play.

4. Previous credits- most film posters use this as a way of guarantee and also as a way in
prompting audience expectations.
The imagery of hands being taped
automatically already creates a horror
genre, it is a typical convention for
female characters to be portrayed as
inferior and unable to defend Rather than using
themselves. In doing this the female images of the
audience are automatically drawn into celebrities, by having
this film, by the use of red, it connotates them quoted
danger, passion and lust, by having such celebrity, this film
heavy meanings by the simple colour of poster is aimed at an
red, the audience will be drawn into the established audience
heavy emotions which may be shown who will be familiar
within the movie. In addition to this by with these people.
having a single image, with a dark This will create
background with eyes coming through audience
some blinds, the audience will be more intertexuality. This
likely to analyse the film poster, I think within itself is a
that this poster is very effective in typical film poster
drawing in the attention of the audience convention.
and also in portraying the horror genre.
The main colours used in this film poster
are red, grey and black, these colours The film title is situated at the
together connote danger and a dark bottom of the image, which will
atmosphere. the image of the eyes are draw the attention into the main
placed photographically in the imagery. Also the use of gothic
background, this will create a quest and text again helps form the genre
when they are discovered the audience and also the narrative of the film
will be particularly thrilled by this. altogether.
Credits -typical convention of a film poster.

5. Tone and register Effect and effectiveness
This film poster is particular effective in the This film poster I believe is effective in
way it draws in the audience and also speaks drawing in the audience gaze, the way in
to them through the use of imagery, by which the message is delivered in having the
having such imagery and deep colours the tape holding up the females hands is
audience will be able feel spoken to through particular effective in creating fear for the
images. By having the image of the eye in the audience. By having the use of tape the
background the audience will feel audience already foreknow that the objective
automatically included within the film poster, of captivity will be heavy in this movie. Also
feeling directly spoken to. As there is very this film poster is effective in creating a
little informal text it will be best suited for the horror feel through the one eye we can see in
the background of the central image, so we
target audience.
know the objective of being watched will
Target audience again be an objective in this film. This film
It is apparent that the target audience are poster is effective because unlike other film
mainly those over the age of 18 as particular poster it doesn’t use celebrity USP, and still
scenes which may be shown will be best manages the draw in the attention of the
suitable for that age. By having female hands audience. I like the way in which the poster is
it could be aimed at females within this age very simple and by the choice of text used in
group, mainly because there may be a creating the horror genre, I prefer the use of
message to be delivered to this group. I merging two images together to create a
believe generally that this film poster is aimed final idea, the use of dim lighting and a glow
at those who enjoy horror films, being thrilled, around the central image is particularly
anxious and scared, this poster is effective in effective in drawing in the attention of the
drawing in this particular audience. In addition audience. This film poster is effective in
to this the target audience of this film poster, drawing in the attention of the audience
will be used to the idea of gothic horror films, because it uses typical gothic horror style
through the quoting of particular actors which text, and the use of a mystery character
will create familiarity, the message of the placed behind blinds. It could be argued that
poster is delivered simply through a mixture the poster may be offensive to feminist in
of text and images. the sense of the way the female is portrayed
in the central image. Overall in my own
opinion the poster is neat and executed well
mainly by the central image, also it may be
Representation seen as boring because it doesn’t overload
Females in this film poster women again are portrayed as inferior which is typical of the horror and use celebrity USP like typical horror
convention. The horror genre is portrayed as very dark and eerie, which represents the audience as those posters.
who are intrigued by the darker side. The audience are also portrayed as being familiar with this portrayal
of females.

6. By having the main image as the main
line of drawing in the audience
attention, by having the female
character pressed up on against the
glass casing of the sand pit the
audience can directly see the
expression on her face, in addition to
this the audience will feel included
within the film poster.
the use of a celebrity USP
draws in the attention of male
viewers by having the female
“breast” displayed it could be
argued that this film is
targeted at females. By using a different colour on the title, it
will bring the audience attention to the
title. This title uses colours such as orange
and yellow, which may connote as a ray of
hope.
Credits this film poster doesn’t use credits, which is unconventional of most film posters.

7. Tone and register
This particular image is effective in speaking Effect and effectiveness
directly to the audience, this film poster uses The main colours used in this poster are
direct speech “time is ticking” which will brown and white and through make up
speak to the audience. The fact that she is the very dark eyeliner. By using the colour
crying elicits emotions within the audience, brown it connotes an earthy feel and also
we sympathise with the character making it creates a very dull atmosphere, this
more likely for us to feel included within the poster isn’t too effective in drawing the
film poster as an audience. The tone adopted attention of the audience, it uses the
within this poster is very inclusive, we feel we celebrity USP as a way of drawing the
are also included in this sand pit. audience into the film poster. The main
objects in the background is sand, which
will allow the audience to understand a
Representation sense of suffocation and it is effective in
This film poster isn’t representative of the that sense of creating this illusion. The
thriller genre, it could be mistaken for any messages in this poster are primarily
other genre of film. The film poster is too images this is effective in visually
simple in the sense the image draws in the presenting the information to the
attention of the audience but doesn’t rather audience. The poster isn’t quite reflective
hold their audience. We are unsure of the of the institutional context, we are unsure
particular genre that this film is trying to whether the institution is either gothic,
represent. One thing that is clear through this horror or of thriller. I don’t like this poster
poster is that female is the victim which is a because I feel it is rather boring and bland
typical convention of all film genres. also the fact that neither the genre or the
audience are represented well in this
poster. This poster doesn’t communicate
Target audience effectively with the audience, they aren’t
as visually entertained like the previous
The target audience of this film poster could
be argued to be those of 15 and over, it is film posters. The poster isn’t offensive in
any way, but might be taken as an offense
rather ambiguous because the horror thriller
to other ethnicities as they aren’t
genre isn't portrayed well in this poster. We
represented in this film poster.
are unsure of who the film is targeted at. It
could be targeted at both male and females,
through the emphasis of the females breasts
as a way of drawing in the audience. The
target audience could be argued to be
Caucasian through the use of that ethnicity by
the main image.