2. +
Background
 Founded in October 2006 by
 Rashmi Sinha, CEO & Co-Founder
 Jonathan Boutelle, CTO & Co-
Founder
 Acquired by LinkedIn in May 2012
 Monthly visitors: 51.6 mil

3. +
What exactly is SlideShare?
“SlideShare is the world's largest community for sharing presentations”

4. +
Continued..
 Users create a unique profile where they can
customize and share different kinds of content
 Compatible with PDFs, Microsoft Office, Open Office,
KeyNote, and iWorks docs
 Functions include following, commenting, favoring,
uploading, and downloading content from other
members
 Users can search for presentations & documents
on specific topics using the categories provided or
by key words

5. +
Example: HubSpot

6. +
Privacy
 SlideShare provides users with many privacy options
 Content can be made public or private
 Restrictions can be set to prevent selected viewers from seeing
certain content of your presentations

7. +
Integration with Other
Social Media Platforms
 Live Twitter feeds and
YouTube channels can be
displayed on a profile
 Example: Pfizer’s page
 Ability to auto-share
content to Facebook and
LinkedIn

8. +
2 Types of Embedding
 Embedding to outside sources:
 Content from SlideShare can be placed onto
“blogs, website, and company intranets”
 Embedding within a presentation:
 YouTube videos within in presentations
 The ability to sync Mp3s with slides
 It helps generate webinars, recorded
lectures, and musical slideshows.

9. +
Stand out Features/ Benefits
 Can be used for networking!
 Very simplistic!
 It’s Free!
 Serves as a online USB!
 It is a source of referral traffic!
 Content can go viral and be spread on its own!
 “People tend to trust content they discover organically more than they do
content hosted on a corporate homepage.” -Todd Wheatland, head of global marketing at
Kelly Services

10. +
Conclusion
 Catalyst can use SlideShare as a portfolio of its work, whether
to display our creative ability, previous case studies, white
papers, or complex data in a more comprehensible, sharable
format
 It may even be a better way to display Catalyst’s visual portfolio
then Pinterest due to its more formal/ business oriented style

11. +
Work Cited
 http://www.slideshare.net/about
 http://assettstaging.colorado.edu/post/1325