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Smmms for chamber
1.
© 2012 social media
marketing made simple Co-Sponsored by Rhode Island Small Business Development Center, www.RISBDC.com “The RISBDC is funded in part through a Cooperative Agreement with the U.S. Small Business Administration”
2.
© 2012 www.twitter.com/LizBESocial www.facebook.com/LizBeSocial HELLO! Liz Olimpio Principal lolimpio@lizbesocial.com 2 www.LizBESocial.com Mal
Stanton Content Strategist www.linkedin.com/in/elizabetholimpio
3.
© 2012 3 why social?
4.
© 2012 4 38% Source: Litmus,
“Email Client Market Share,” April 2012
5.
© 2012 social media
endorsements = $ 51% of the U.S. sample had purchased a product based on an online recommendation. 5
6.
© 2012 Source: Neilson
Global Trust in Advertising Survey, 2007 social media is the new word of mouth you must provide a great experience you must engage with customers to help them spread the word 6
7.
© 2012 © dennis
nations 2011 concerns? you’re not alone… social media looks really interesting, but… I’ll never have millions of customers… using new marketing tools sound great, but… I will never write thought leadership articles…. reading what’s being said sounds useful, but… I’ll never have a dedicated staff to do it right… I hear about new tools and networks everyday, but… I just don’t have the time to stay current… 7
8.
© 2012 what you
do have is powerful… loyal, happy customers an excellent customer experience interesting and important things to say! 8 if you don’t… that’s what you want to focus on
9.
© 2012 your contacts
want to keep in touch, but on their terms 9 add social icons to email campaigns to define your audience’s preferred channels discover preferred channels 9
10.
© 2012 what social
profile to start with? 10
11.
© 2012 look professional •
complete your business profile • brand your presence • add starter content 11
12.
© 2012 content • information,
tips, and practical advice • questions asked by your customers • links to: – archived newsletters; event home and registration pages – polls and surveys – blogs (yours and others’); websites (yours, and others in your area of expertise) – thought-provoking discussions that inspires dialogue – relevant videos, photos, podcasts 12
13.
© 2012 Google Analytics
– Social Referrals 13
14.
© 2012 kick-start growth:
use your email list • announce your social presence in your newsletter • include social share links in every email • include social media sign up icons in every email 14
15.
© 2012 make content
shareable 15
16.
© 2012© 2012 reuse
content: Focus HR 15
17.
© 2012 17
18.
© 2012 1,000,000,000+ registered users 530,000,000+ daily
users why create a business page? 18
19.
© 2012 Personal Page
vs Business Page 19 Likes Friends
20.
© 2012 Tips for
your business page • Post fun, engaging content including photos & videos to stay top of mind – relevant – why should I remember you? • Keep your posts fairly short • Custom tabs/apps are your calls to action • Insights help you learn what your fans like 20 • Create a Custom URL • Your Cover should talk: Your Cover image should express who you are as a business and your Page visitors should understand what your business is about at a glance.
21.
© 2012 Images with: •
Statistics • Quotes • Fill in the blanks • Small pieces of info Use Picmonkey.com 21
22.
© 2012 Create Custom
Tab Images for Apps 22
23.
© 2012 23
24.
© 2012 24
25.
© 2012 Social Campaigns 25
26.
© 2012 10 Steps
Before You Hit Send PDF Download 26
27.
© 2012 Social Campaigns
Reporting 27
28.
© 2012 Most Facebook
users “Like” pages to: • Receive discounts or promotions • Stay informed • Be entertained • Interact and connect • Learn something • Show support 28
29.
© 2012 What is
EdgeRank? 29
30.
© 2012 Black Tie
Cookies Contest 30
31.
© 2012 Black Tie
Cookies 1 week 1,500 fans - 2,228 fans 160 new email subscribers Online article 31
32.
© 2012 32 • COVER
PHOTO: Add your website to your cover photo. What services do you provide? • Post valuable content: Stain removal tips, why hire a professional carpet cleaner? Cleaning tips, Before & After pictures. • Apps: Specials, Email List, Downloadable how to’s.
33.
© 2012 Add some
humor 33
34.
© 2012 • COVER
PHOTO: What exactly is it you do for people and what kind of life will they lead after receiving your help & guidance. • Share inspirational quotes & your expertise/advice • Follow other industry leaders and search life coach on Pinterest for tons of inspirational content. 34
35.
© 2012 • COVER
PHOTO: Images related to your business, website, contact information, tag line. “The Source for All Your Drilling Needs” • Add a category • Share your website link in your FB posts 35
36.
© 2012 • Profile
image: Logo or Face • Cover Photo: What is it you do/services you provide. Share your website link or contact information • Apps: Join My List, Blog 36
37.
© 2012 • Create
a custom URL • Post consistently 1- 2 week • Branding is confusing need to brand youMaureen Taylor as the “Photo Detective” • Make you the page owner. 37
38.
© 2012 38
39.
© 2012 39
40.
© 2012 • Great
cover photo • Add website link to About Section • Find out more about your fans: (Favorite Snack (a. b. or c.) Plans for the weekend?, Fav college class, College Humor) 40
41.
© 2012 41 Add some
humor
42.
© 2012 Apps for
Facebook landing pages Types of Apps • Events • Join My Email List • PDF Downloads • Contests • Coupons • Contact forms • Image • Blog • YouTube • Instagram • Pinterest • Twitter • HTML Companies • Constant Contact - Social Campaign • ShortStack • Thunderpenny • Woobox • Staitigram • Heyo • Wildfire • Networked Blogs 42
43.
© 2012 81% of B-2-B
marketers are using LinkedIn 33% | 52% Nonprofits and Associations using LinkedIn what’s the deal with LinkedIn? 43
44.
© 2012 44 150,000,000 + users
in more than 200,000,000 + countries what’s the deal with LinkedIn? *Source Realtor.com
45.
© 2012 LinkedIn Profile 45 Insert
Keywords in Headline
46.
© 2012 Give Prospects
a Reason to Connect With You • Add a professional picture to profile • Include keywords in summary • End summary with a call to action • Personalize your connections • Follow-up with connections • Stay connected and share relevant content 46
47.
© 2012 LinkedIn Summary 47
48.
© 2012 Stay Connected 48
49.
© 2012 tips for using
LinkedIn • find individuals you know in a professional capacity • ask for introductions to connections in their networks • join groups; participate in discussions; recruit attendees to your events • ask for recommendations 49
50.
© 2012 5 Ways
to Generate More Business from LinkedIn Social Media Examiner.com Melonie Dodaro June 12, 2013 http://www.socialmediaexaminer.com/5-ways- to-generate-more-business-from-linkedin/ 50
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© 2012 300,000,000+ active users 51% follow
companies, brands or products on social networks should I be using Twitter? 51
52.
© 2012 tips for using
Twitter • share links to interesting content • write in a headline format • send direct messages (DMs) when appropriate • retweet content from people you are following • use hashtags to link tweets 52
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© 2012 53
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© 2012 tips for using
YouTube • Create short videos • Make titles keyword rich • Can use your smart phone 54
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© 2012 Instagram 55
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© 2012 Pinterest 56
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© 2012 Pinterest 57
58.
© 2012 • focus
on the content: share knowledge so people care • trade useful information for attention • inspire trust by filtering the noise social media “dos” 58
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© 2012 social media
“don’ts” • don’t pitch • don’t overtly self- promote • Use the 70/20/10 rule • don’t offer incentives to get reviews or sharing • don’t get too personal 59
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© 2012 address and
encourage “positivity” • comment back • say “thank you”! • answer questions • share comments through other marketing channels 60 -- Yelp aggregate rankings of businesses, 9/2009 do it again! create a great offer have clear call to action publish + promote meaningful results
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© 2012 monitor social
sphere categories, topics, keywords similar companies your brand experts + influencers 61
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© 2012 Google Alerts tools
to manage + monitor 62
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© 2012 Hootsuite tools to
manage + monitor 63
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© 2012 Facebook Scheduler 64
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© 2012 NutshellMail tools to
manage + monitor update your networks track your activity reply from your inbox 65
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© 2012 next steps… 2
Hour hands-on training classes with a step-by step guide. Social Media and Email Marketing Training 66 Constant Contact Facebook campaign tool Trial Social Campaigns Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest… Connect with us on:
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© 2012 Upcoming Events The
Power of Email Marketing Bonus Session Create a Personalized Welcome Email that Stands Out East Bay Chamber of Commerce Monday September 30th from 4:00 PM to 5:30 PM Register: LizBESocial.com/Events