BlackBerry is offering iPhone users up to $550 to trade in their iPhone for a BlackBerry Passport as a desperate measure by the struggling manufacturer to gain market share in the US and Canada from December 1st. UK retailers like John Lewis, Argos, and Dixons anticipate that Black Friday will drive significant mobile traffic and sales, as the event has grown in popularity and recognition among British consumers in recent years. Adobe research found that mobile sales on Thanksgiving day in the US are expected to increase 10% compared to last year and reach $418 million, while 26% of Black Friday shoppers will use mobile devices to make purchases.

1. DMMP
Michael Baxter 13142294
Daisy Wilkinson 12005544
Ella Carpenter 13113217

2. BlackBerry Offers iPhone Users $550 to ‘Trade Up’
• Offers iPhone users as much as $550 to trade in their iPhone for the BlackBerry Passport
• Promotion applies to any iPhone from the 4S and up
• Will run in the US and Canada from 1 December
• A desperate measure from the struggling manufacturer
http://mobilemarketingmagazine.co.uk/

3. What Does Black Friday Mean for UK
Retailers? John Lewis, Argos and Dixons
• According to IORMA and eDigitalResearch figures, 72 per cent of Brits are now familiar with the concept – but without a
matching holiday, is there any real retail opportunity in the UK?
• According to John Lewis, 2013 was the year that Black Friday really broke through into the UK’s public consciousness
• It was not only the company’s busiest online shopping day of the year, it also set a number of records – more than
doubling the previous record for daily online sales, and tripling it on mobile. During the peak hour, 7-8am, mobile traffic
was an incredible 14 times higher than ever before
• Electronics retailer Dixons Carphone anticipates traffic to its sites on Black Friday to overtake Christmas Day 2014, which
saw over 1m visitors. Smartphones and tablets are expected to account for 65-70 per cent of this traffic, compared to an
80 per cent peak on Christmas Day
• “At Argos we’ve upweighted our marketing and promotions activity this year and in the spirit of our new brand campaign,
we’re encouraging customers to ‘Get Set for Black Friday’. We have a special countdown clock on our website in the run up
to Black Friday to help build excitement and anticipation with our customers for the great offers and bargains they can
expect from us across tech, toys, TV ranges and more.”
http://mobilemarketingmagazine.co.uk/

4. More Turkey, Stuffing and Mobile Sales, Please
According to new research from Adobe:
• Mobile sales on Thanksgiving day this year are expected to increase to
31%, up a whopping 10% from last year, and will reach approximately
$418 million.
• Remarkably, Black Friday will see 26% of shoppers doing that
shopping from their mobile devices.
• with the ever-growing size of smart phones, tablet sales are predicted
to be down almost 15% this year.
http://mobilemarketingwatch.com/

5. Facebook Knows You’re Concerned About
Your Privacy, Introduces Privacy Basics
• Social media giant Facebook is aware of the fact that millions of
consumers are becoming more concerned about their online privacy.
• To that end they just introduced Privacy Basics
• Privacy Basics is aimed at giving Facebook users the information they
need to control their privacy on the site.
http://mobilemarketingwatch.com/

6. Tic Tac Flavour Faceoff
To increase brand awareness and purchase intent, Tic Tac created a promotion designed to let fans
determine the brand’s next limited-edition flavor. Fans voted for their favorite flavor, and each vote
was a chance to win instant prizes and counted toward an entry to the grand prize drawing for $5,000
and a year’s supply of the winning flavor.
The target group was young adults from age 18 to 24, the promotion was created as a mobile-first
experience, making it feel rich, seamless, and entertaining.
Consumers entered the contest by shaking their mobile devices, just like a box of Tic Tacs, which then
emitted the iconic Tic Tac rattle. To motivate players, a series of hilarious messages popped up to
encourage them to keep shaking.
I believe that this is an interesting and well thought out campaign because the brand managed to get
lots of people playing which is turn caused more people to join in. This shows consumers are more
willing to engage with the brand if their friends are engaging too. The campaign highlighted the rational
and emotional reasons to buy; each flavor assumed its own unique personality, including chirpy Green
Apple, fiery Cinnamon Spice, and cooling Wintergreen. This made the consumers feel more connected to
the brand.

7. Your Local Haircast
Weather affects women’s hairstyles on a daily basis. To increase sales without the introduction of a
new product, Pantene worked with The Weather Channel to create a haircast app for women.
I think that this was a good campaign because it made the consumers feel like the brand was on
their side and trying to help their hair struggles whilst preparing them for what the day would bring.
A multi-channel approach, including, mobile, tablet, social, and in-store, was the key to the
program’s success, delivering the brand’s message when and where consumers were looking for it
the most: during the path to purchase. This meant that the consumers could access the ‘haircast’
whenever they wanted. All the haircasts and Pantene solutions were keyed to specific zip codes
with styling tips, making the message applicable to every woman’s individual situation. This made
the campaign feel more personal to the consumer, thus creating a bond between the consumer and
brand.

8. Find my iPhone app
Features
• Locate your iPhone, iPad, iPod touch, or Mac on a map
• Play a sound for two minutes at full volume (even if your device is set to silent)
• Remotely lock your device with a passcode
• Display a custom message on the Lock Screen
• View recent location history of your device while in Lost Mode (iOS devices)
• Get driving directions to device location
• Remotely erase all content and settings on your device
• Battery charge indicator
Review
In general I think that this is a good app because when you cannot locate something of importance to you it
creates panic, which is generally ineffective in finding things. You can have confidence in this app that it will
successfully locate your product.
Customer review
Worked perfectly! By Atom al ‘Last week my daughters iPhone 5 was stolen. Using find my iPhone app we were able to locate
the phone to an exact address. The police attended, they also logged into my account to see the phones location. We were able
to play a sound on the phone from outside the property to prove its location, after which the police gained entry to the property
and returned the phone to us. Without this app the phone would have been lost.
Can't fault it! Excellent!!’

9. National Rail Enquires
Features
- My travel - One place for your favourite journeys and stations. Find the next train home and get relevant live
updates at a glance
- Live trains - View real-time departures and arrivals boards for any station
- Progress tracking - From A to B and everything in between, find out exactly where a train is along a route
- Journey planner - Plan your journeys with up-to-the-minute travel information. Track the progress of trains and
disruptions along your route
- Watch a train - Pin a train to My travel to watch its progress with a single tap
- Push notifications - Get disruption alerts as they happen
- Wake-up alerts - Avoid missing your stop or getting caught out when the train divides or arrives at its destination
- Tube and DLR - Plan your journey to or from London Zone 1 Underground and DLR stations
- Find out ticket prices
Customer Review
About as reliable as the trains... by CitizenMarc
It could be fine - but it doesn't follow good design and therefore does not do as you'd expect; frustratingly limits
choices.. and wouldn't let me complete buying process. Too many error / not available reports etc. Needs good
'export to' options. Worse than useless for reporting live progress of the train you're on

10. NFL (Near Field Communication)
• At its core, all NFC is doing is identifying us, and our bank account, to a
computer. The technology is simple. It's a short-range, low power wireless
link evolved from radio-frequency identification (RFID) tech that can
transfer small amounts of data between two devices held a few
centimeters from each other.
Who is using this?
• Anywhere that accepts mobile contactless payment - by tapping your
phone on a contactless payment terminal in a shop, train station or coffee
shop is able to identify your account (and even your personal preferences,
shopping habits and even your most frequently travelled route home) and
takes payment through an app on your phone.

11. Proximity Marketing
Also sometimes called hyperlocal marketing—uses cellular technology to send marketing messages
to mobile-device users who are in close proximity to a business. The market is defined by those with
Bluetooth or Wi-fi technology, and the message is sent out electronically by businesses hoping to
digitally connect with nearby consumers.
How is this being utilised by companies?
• Major retailers, such as Ikea or Macy’s, can send store maps and coupons or offers to apply for
their credit card or to enrol in their loyalty or rewards programs.
• Hotels can inform guests about on-site events and promotions or can offer to enroll them in
loyalty or rewards programs.
• Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or
perhaps send trivia questions or other games to help them pass the time while they wait for their
table to be ready.
• Shopping malls can offer a proximity marketing benefit to their tenants by putting together a
package of coupons or offer a discount at any mall retailer.
• Travel hubs such as airports and public transportation centers can provide maps or display ads
that can be sold to local tourist destinations.
• General information about a product or service can be delivered through proximity marketing
even if the fixed location of the business or service agency changes

12. App Development
• Mobile application development is the process by which application
software is developed for low-power handheld devices, such as mobile
phones. These applications can be pre-installed on phones during
manufacture, downloaded by customers from various mobile software
distribution platforms, or delivered as web applications using server-side
or client-side processing (e.g. JavaScript) to provide an
"application-like" experience within a Web browser.

13. iAds
3 examples:
• Volkswagen iAd: Tiguan Park Assist II
http://www.digitalbuzzblog.com/volkswagen-iad-tiguan-park-assist-ii/
• Guinness iAd: More Life in the Dark
http://www.digitalbuzzblog.com/guinness-iad/
• Anti-Fur iAd Campaign From Austria
http://www.digitalbuzzblog.com/anti-fur-iad-campaign-from-austria/

14. Smartphone statistics by country:
This chart shows Smartphone penetration, which is the percentage of smartphones compared to the amount
of people living in a given country.
Source: http://www.onbile.com/info/how-many-people-use-
smartphones-in-the-world/
https://think.withgoogle.com/mobileplanet/en/

15. QR or Quick Response Codes are a type of two-dimensional barcode
that can be read using smartphones and dedicated QR reading devices,
that link directly to text, emails, websites, phone numbers and more!

16. Our own QR code!