By Ella McLeod

1. By Ella McLeod
Conventions of a DigiPak

2. What is a DigiPak?
A DigiPak is a patented style of CD or DVD
packaging
 They normally have a gatefold, like a book.
 They became popular with artists and record
labels in the early 2000’s.
 The outer packaging is made of card/paper and
the inner packaging is made of plastic.
 Usually used on special editions and albums.

3. Conventional Folds
 The front and back panels are the main
‘promoters’ of the CD and are very much used to
draw in the customers.
 The inside of the DigiPak is used more for
information and extra bits to do with the artist
etc...
 The theme of the inside packaging usually is
more subtle compared to the outside packaging.

4. Front:
 The front of DigiPaks tend to have a large eye-
catching picture on them.
 The picture illustrated on the front panels tend to
have relation to the songs of the artist.
 The song/album title is also found on the front
panel.

5. Back:
 The back is often illustrated also...
 Conventionally the back would have the tracklist,
record label and barcode.
 May or may not include and extra information...

6. Inside:
 Inside you can find the plastic holder for the
actual CD itself.
 A lot of plastic holders nowadays are see-through
with another piece of album artwork behind which
goes with the rest of the packaging.
 Again there would be more information and
possibly more artwork to do with the disc.
 Extra information provided within the packaging
would include song lyrics, artist information and
personal messsages.