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Crowdfunding Analysis:
Campaign Write-Ups
Ella Reynolds
2065698
Levium -
Stress & Anxiety
Relief in a 1oz
Shot
Link:
https://www.indiegogo.com/projects/levium-
stress-anxiety-relief-in-a-1oz-shot/x/17315228#/
Funding goal: $25,000.000
Actual achieved: $30,332.00
Type of entrepreneurship: Classic Business of
Entrepreneurship
Write-Up
Likes:
Very informative, know what they are doing
Dislikes:
Can feel like there is a lot of words and can seem
overwhelming to read.
Why?:
There’s been a huge trend with organic/natural alternative
medicines and this fits that. There are a lot of people from
youth to the elderly that suffer from stress and that will try
everything to get relief. A lot of people can relate. Their
campaign is clean and precise, which helps significantly.
Generalized
Anxiety Disorder
A short film about living
with stress, anxiety, and
depression
Link:
https://www.indiegogo.com/projects/generalized
-anxiety-disorder-short-film-health#/
Funding goal: $980
Actual achieved: $60
Type of entrepreneurship: Classic Business of
Entrepreneurship
Write-Up
Likes:
Very short and concise, not a lot of words you
have to read.
Dislikes:
You feel like they need a lot more money to
make a film then what they’ve projected. So it
could be a scam that way. Also there isn’t a ton
of writing and that can be a negative.
Why?
You know that they are passionate about the
project and that they want to be able to complete
the project and help someone who has anxiety.
Eleonor Winston:
1st R&B Album
(Bad Rewards)
Link:
https://www.indiegogo.com/projects/eleonor-s-
1st-r-b-album-music/x/17315228#/
Funding Goal: $5,500.00
Actual Achievement: $415.00
Type of Entrepreneurship:Classic Business of
Entrepreneurship
Rewards:
Likes:
Gives a breakdown of what the money will be used for.
Dislikes:
Not very descriptive as to how she came about to music,
or who she is as a person. People need to connect and
she didn’t give enough of that.
Why?:
Personally, I don’t think that you were able to connect
with her so that you felt like you wanted to truly help her.
SPEED BACKPACK with
features from
outerspace
Link:
https://www.indiegogo.com/projects/s
peed-backpack-with-features-from-
outer-space-fashion-travel#/
Funding Goal:
$10,000.00
Actual Achieved:
$110,800.00
Type: Product Business
Likes:
Very clean, lots of pictures, sections
were easy to find. Enjoyable to look at.
Dislikes:
Felt like their story could’ve been a bit
longer so you connected with the guys.
Why?:
Very easy to read and understand.Got
reviews from past people, lots of
pictures, not a ton of reading, could’ve
used a bit more but overall well done.
Citations
Crowdfunding Projects:
https://www.indiegogo.com/projects/generalized-anxiety-disorder-short-film-health#/
https://www.indiegogo.com/projects/levium-natural-stress-anxiety-relief#/
https://ww
w.indiegogo.com/projects/speed-backpack-with-features-from-outer-space-fashion-travel#/
https://www.indiegogo.com/projects/eleonor-s-1st-r-b-album-music/x/17315228#/
Images:
https://lifewithmisty.files.wordpress.com/2012/07/rewards_ahead.jpg
http://tucsonjazzfestival.org/wp-content/uploads/2017/01/TJF-2017_6510Eleanor-Winston.jpg
https://i.ytimg.com/vi/9d2JdiKow-s/hqdefault.jpg
https://az616578.vo.msecnd.net/files/2017/02/04/6362177833896178901637578763_cd.jpg
http://tucsonjazzfestival.org/wp-content/uploads/2017/01/TJF-2017_6480Eleanor-Winston.jpg

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Campaign Write-Up