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BEST PRACTICES IN 
INCENTIVE DUE DILIGENCE 
IEDC Annual Conference 
Fort Worth, TX 
October 21, 2014
About Us 
• Business Development Advisors is an economic 
development consulting firm 
• Works with leaders at the local, state and national levels to 
2 
increase business investment and job growth in their communities 
• Founded 1999 
• Smart Incentives helps communities make sound 
decisions throughout the economic development 
incentives process 
• Due diligence and business case analysis for incentive projects 
• Processes for monitoring compliance and evaluating effectiveness 
• Launched 2013
Smart Incentives 4x4 Framework 
Recipient 
Deal 
Compliance 
Effectiveness 
Data and 
analysis to 
enable better 
decision-making 
3 
Greater 
transparency 
and 
accountability
Incentives and Due Diligence 
• Incentives should be used to accomplish community goals 
– not just win a deal. 
• Incentives are part of a community’s financing toolkit and should be 
used and evaluated in that light 
• Incentives policy is one element of a business attraction strategy, 
which is one element of a good economic development strategy 
• Why due diligence is important 
• To reduce risk 
• To understand if an incentive deal can generate net benefits for 
your community 
• To refine strategies and recommendations 
• To explain and build support for decisions 
4
Due Diligence on Prospective Companies 
• Recipient 
• Background research on the applicant 
• Deal 
• Business case analysis of the project 
• Cost-benefit analysis for the community 
• Project benefits 
• Economic & fiscal impact analysis 
5
6 
Recipient: Background Research 
• Why? 
• The more you know about a company, the better deal you can 
create for both the business and your community 
• To minimize the damage associated with problem prospects 
• What you need to know 
• Company facts: location, year established, revenue & employees 
• Description of their products or services 
• Location of existing operations 
• Executive or owner background 
• Recent news
Recipient (2) 
• What else you should know: 
• Major customers 
• Growth projections and strategies 
• Recent restructuring and management changes 
• History of past incentives negotiations 
• Ownership details 
• Company credit rating 
• Financial structure 
7
Recipient (3) 
• Research resources 
• Business directories (not just one) 
• Hoover’s – 40,000 companies 
• Reference USA – 14 million US businesses 
• LexisNexis – 43 million companies 
• News aggregator and search sites 
• Local business journals 
• SEC’s EDGAR for public companies and prospectuses 
• Experian, D&B for credit ratings 
• State corporation commissions 
• Social media accounts, blogs 
8
Deal: Business case analysis 
• Why? 
• What could possibly go wrong? 
• Understanding “the pitch” versus “the reality” 
• What you need to know – Seven M’s Model 
• Market 
• Market size and growth - verify 
• Management 
• Who leads the company 
• Who is in charge of the project 
• Magic 
• Why do they think they will be successful? 
• What factors are critical to their success? 
9
Deal (2) 
• What you need to know (cont.) 
• Model 
• Get specifics on their revenue model 
• Be clear on their sales model 
• Money 
• Who else is financing the project? 
• Financial projections 
• Momentum 
• What are the risks to the project’s execution 
• Match 
• Why do they think your community is a good match? 
• What benefits do they bring to your community? 
10
Contact Information 
Ellen Harpel 
President 
571/212.3397 
eharpel@businessdevelopmentadvisors.com 
www.businessdevelopmentadvisors.com 
ellen@smartincentives.org 
http://www.smartincentives.org/ 
Twitter: @SmartIncentives 
11

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Best practices in incentive due diligence

  • 1. BEST PRACTICES IN INCENTIVE DUE DILIGENCE IEDC Annual Conference Fort Worth, TX October 21, 2014
  • 2. About Us • Business Development Advisors is an economic development consulting firm • Works with leaders at the local, state and national levels to 2 increase business investment and job growth in their communities • Founded 1999 • Smart Incentives helps communities make sound decisions throughout the economic development incentives process • Due diligence and business case analysis for incentive projects • Processes for monitoring compliance and evaluating effectiveness • Launched 2013
  • 3. Smart Incentives 4x4 Framework Recipient Deal Compliance Effectiveness Data and analysis to enable better decision-making 3 Greater transparency and accountability
  • 4. Incentives and Due Diligence • Incentives should be used to accomplish community goals – not just win a deal. • Incentives are part of a community’s financing toolkit and should be used and evaluated in that light • Incentives policy is one element of a business attraction strategy, which is one element of a good economic development strategy • Why due diligence is important • To reduce risk • To understand if an incentive deal can generate net benefits for your community • To refine strategies and recommendations • To explain and build support for decisions 4
  • 5. Due Diligence on Prospective Companies • Recipient • Background research on the applicant • Deal • Business case analysis of the project • Cost-benefit analysis for the community • Project benefits • Economic & fiscal impact analysis 5
  • 6. 6 Recipient: Background Research • Why? • The more you know about a company, the better deal you can create for both the business and your community • To minimize the damage associated with problem prospects • What you need to know • Company facts: location, year established, revenue & employees • Description of their products or services • Location of existing operations • Executive or owner background • Recent news
  • 7. Recipient (2) • What else you should know: • Major customers • Growth projections and strategies • Recent restructuring and management changes • History of past incentives negotiations • Ownership details • Company credit rating • Financial structure 7
  • 8. Recipient (3) • Research resources • Business directories (not just one) • Hoover’s – 40,000 companies • Reference USA – 14 million US businesses • LexisNexis – 43 million companies • News aggregator and search sites • Local business journals • SEC’s EDGAR for public companies and prospectuses • Experian, D&B for credit ratings • State corporation commissions • Social media accounts, blogs 8
  • 9. Deal: Business case analysis • Why? • What could possibly go wrong? • Understanding “the pitch” versus “the reality” • What you need to know – Seven M’s Model • Market • Market size and growth - verify • Management • Who leads the company • Who is in charge of the project • Magic • Why do they think they will be successful? • What factors are critical to their success? 9
  • 10. Deal (2) • What you need to know (cont.) • Model • Get specifics on their revenue model • Be clear on their sales model • Money • Who else is financing the project? • Financial projections • Momentum • What are the risks to the project’s execution • Match • Why do they think your community is a good match? • What benefits do they bring to your community? 10
  • 11. Contact Information Ellen Harpel President 571/212.3397 eharpel@businessdevelopmentadvisors.com www.businessdevelopmentadvisors.com ellen@smartincentives.org http://www.smartincentives.org/ Twitter: @SmartIncentives 11