The 5 golden questions you need to ask yourself before you start writing a blog post, a talk, a set of instructions - or anything ever. Written for UX Brighton lightening talks by Ellen de Vries.

1. @ELDEVRI
HOW TO WRITE
ANYTHING
EVER.

2. @ELDEVRI
EXPERIMENT: LET’S PLAN A PIECE OF
WRITING TOGETHER IN 5 MINS
(THIS MIGHT NOT WORK BUT THE
METHOD, I ASSURE YOU IS MOST
EXCELLENT).

3. @ELDEVRI
WHAT ARE YOU WRITING?

4. @ELDEVRI
WHO IS IT TARGETED AT?
DRAW A TINY STICK MAN PICTURE.

5. @ELDEVRI
DO YOU CARE WHAT THEY THINK?

6. @ELDEVRI
IF NO, THEN
GO CRAZY.
WRITE WHATEVER YOU WANT.
PUBLISH. WHO CARES?

7. @ELDEVRI
DO YOU CARE WHAT THEY THINK?

8. @ELDEVRI
IF YES.
THEY NEED TO GET YOUR MESSAGE.
USE THESE QUESTIONS TO WORK OUT WHAT
YOUR MESSAGE IS.

9. @ELDEVRI
THE QUESTIONS TO USE.

10. @ELDEVRI
1. WHAT ARE THEY SKEPTICAL ABOUT IN
RELATION TO WHAT YOU OFFER?

11. @ELDEVRI
2. WHAT PROBLEMS DO THEY HAVE IN
RELATION TO THE THING YOU’RE
OFFERING?

12. @ELDEVRI
3. WHY HAVE THEY NOT BEEN
INTERESTED/USED IT/KNOWN IT
BEFORE?

13. @ELDEVRI
4. WHAT’S DIFFERENT NOW THAT
YOU’VE COME ALONG WITH YOUR
INFO/WARES/HOT STUFF.

14. @ELDEVRI
5. PAINT A PRETTY PICTURE OF THEIR
LIFE NOW THAT THEY’VE HAPPILY
WORKED WITH / LISTENED TO YOU.

15. @ELDEVRI
YOU HAVE WHAT YOU NEED.
NOW GO WRITE IT.
PUBLISH.

16. @ELDEVRI
FOR THE MORE ADVANCED UX-ER, THIS
IS AN ALTERNATIVE OR ADDITIONAL
WAY OF PRODUCING A PERSONA THAT
HELPS YOU AND YOUR CONTENT TEAM
WITH PRODUCT AND SERVICE
MESSAGING ON A PAGE BY PAGE BASIS.

17. @ELDEVRI
THE END.
THANK YOU.