analysis of film posters

2. Image
The main image on the poster is of Jennifer
Lawrence who plays Katniss Everdeen, the
strong and powerful image of the
protagonist holding a bow and arrow is very
captivating and striking. She looks very
fierce and in control, which many would
find appealing and refreshing to see an
empowered female lead and are likely to
go and see the film. She takes up most of
the front cover to show her importance in
the film/story line. Her face is oblique
left/almost profile. To extenuate her jaw
line and make her face shape more
prominent to exaggerate her strength in the
photo and portray that into her character.
Additionally, despite the more profile angle
of her face, she is looking directly into the
lens of the camera, implying that she is
looking directly at you. Moreover, the bow
and arrow she is holding is both her
signature weapon in the film and also has
connotations of power, fearlessness and
courage. In addition the way she is holing
her weapon as if she is hunting and the eye
match suggests she is hunting us and we
are her target, which will attract people’s
attention. The colours used in the image are
very dark colours eg black and red. The
purpose choice of these colours symbolise
danger, anger and rage. The darkness of her
hair and forearm of her sleeve and body
suit have negative connotations.
Tag Line
‘Remember who the enemy is’ this is a very thought provoking and powerful tag line as it seems
like the protagonist is aiming at her enemy (or audience). Its also telling her to be cautious.
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Colour Scheme
The colours used are very dark reds,
oranges, blacks and golds. The red
represents danger and aggression, it is a
very noticeable colour. The black signifies
something darker and dangerous, it also
allows the other colours used to stand out
more. The oranges mixed with red replicate
fire, symbolising destruction and chaos.
The running cold writing has connotations
of power and success.
At the bottom of the poster in very small writing is the cast and crew of the film, who it is produced by, film companies, directors, screenplay etc.
it is in very small writing because it is important by it is not compulsory to read and doesn't want to distract from the main image/sell line. The
point size of the billing block is 15 to 35 percent of the average height of each letter in the title logo.
Film Title
A large part of a film poster is the title of
the film. ‘The Hunger Games: Catching Fire’
is a sequel to the first film. It is very eye
catching and prominent and stands out
against the background/main image of the
poster. The writing is in gold letters that
darken at the edges to give it an almost 3D
effect. The gold letters represent
importance, success and status, as well as
being visible against the background.
Release Date
At the bottom of the poster it tells us the
release date of the film. This is important
so the audience knows when they are
going to see the film. Moreover it is in big
letters but not too big as it is not the main
focus of the poster.

3. Image
The main image on the poster is of the two
main characters in the film. Tim and Mary
are the characters the actors play, and the
image on the poster is of their wedding day.
Both characters are very happy and joyful
which is evident through their smiles. Our
eyes go more towards Mary as she takes up
more of the poster and we can see her
smile/face better. Additionally, she is wearing
a red dress which stands out on the poster as
it is very vibrant and the brightest colour on
the page. She looks ecstatic and the way we
can see her face as if she is in mid movement
portrays her joy even more as it is like she is
in the moment and the audience is joining
her. The happy emotions felt through the
poster convey to they audience that the film
will have some very sweet and up beat
moments in it. Furthermore, the male in the
image also looks delighted, however we have
a profile view of him so he seems to not be
as much of a focus in comparison. He feels
the same emotions as she does and we can
see this through his large grin. The clothes
she is wearing are very eye catching and
pretty/feminine, whilst the suit he is wearing
is very smart. The film is a romantic comedy
and the poster does a good job of reflecting
the genre of film. The lighting is very bright
and cheerful and the people look jubilant
and in love. The colours are bright and
vibrant and fresh. It is raining in the image,
however, the couple do not mirror the mood
that the weather is creating and throughout
all odds seem to be unaffected by miserable
things and focus on the good things.
Colour Scheme
The colours in the poster are very bright and light and symbolise a happy atmosphere and reflect
the colours that most rom-coms will use in a poster. The red dress symbolises love and passion
between the two characters. The bright lighting highlights that the film will be up beat at times.
lessons. The film is about time travel hence
A large part of a film poster is the title of
the film. ‘About Time’ has the word ‘about
in non capitals and normal text. Whilst the
bold, to attract more attention to the word
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Tag Line
‘What if every moment in life came with a
second chance?’ this highlights and
suggests that the film will include life
the play on words that life comes with a
second chance. The tag line is central of
the poster as they want it to be seen
however the text is not too big so it does
not capture our immediate attention.
Film Title
word ‘time has a capital letter and is in
time as it is a film about time travel. The
white writing is easy to read.
At the bottom of the poster in very small writing is the cast and crew of the film, who it is
produced by, film companies, directors, screenplay etc. it is in very small writing because it is
important by it is not compulsory to read and doesn't want to distract from the main image/sell
line.
Release Date
At the bottom of the poster it tells us the
release date of the film. This is important
so the audience knows when they are
going to see the film. Additionally, the
white writing stands out against the red
dress. However the writing is not too big
and bold that we are distracted from the
rest of the poster.