DigiFin

1. DigiFin
Lee Axon
I help you mould and create content via stunning visuals for your marketing, promotions, and
website or just for social media. I do this with breath-taking video presentation; original editing as
well as eye popping photography that make your audience sit forward and engage more with you
or your business.
I love a challenge and love to be pushed to fulfil your wildest creative dreams. Visually engaging
and alluring video has been proven to provide a greater interactive and captive audience to your
story. Social media platforms are ever more important, and this is an area of growth we can
develop and deliver to you. This in turn provides you with a stronger opportunity to grow your
business and customer base ensuring you’re in the best business health possible as our world
becomes more reliant on a strong digital presence.
So, in this session Lee showed us his past work, this ranged from show reels, music videos, and
adverts he’s done for companies. He got us to stand at the front, and talk about our favourite
movies, as well as our past work. He wanted to know why we studied media. He then gave us
some insight on how he got started, Lee told us a story about how he came into Aston Martin with
a tray of donuts and made a free promotional video for the company.
He told us to interact with companies and offer to do things for free at first. Lee started his
journey on an iPhone and suggests that everyone get the best out of there phone’s features. He
told us that anything can look professional, and I even mentioned that different angles can make
things look more accomplished. Lee Axon does everything himself. For example, he uses the
drone, camera, and then edits the videos himself. Not to mention, he won a Street Fighter
tournament.
After he spoke about his experience within the industry, Lee set us a task to record and edit a
college induction video on our phones. Unfortunately, my group was in maths when this task was
set, so we didn’t find out until afterwards. Thankfully, I had an old induction video I could re-edit,
so we were fine in the end. It wasn’t perfect but it was good enough. After everyone had edited
their videos, Le called everyone back to the living staircase to do a show case. Everyone’s videos
were shown on the big screen, and despite the computer showing the videos in a poor frame rate,
everything worked out fine. After each video, Lee would review them and give us feedback.
As a whole, it was helpful to hear from someone who has made it in the media industry, and won
a Street Fighter tournament.