Oyvind Henriksen, Co-Founder & CEO, Poq

1. The Building Blocks to a
Winning App Commerce Strategy

2. Consumers spend
5 hours per day on
mobile

3. 92% of time spent on
mobile is spent in apps
Web
App

4. The big tech companies have
taken all the app engagement
YOU

5. Take the relationship back
YOU

6. Make app commerce bigger
than ecommerce

7. What’s your favourite app?

8. Why do people love
these apps?
• Easy to use
• Engaging
• Convenient

9. Why don’t we all have
apps like these?

10. It’s not that easy!
Apps are:
• A big deal
• Different
• New

11. We have been on this
journey before.
Let me share what we learned

12. 1The technology
needs to exist

13. 2Teams will build
fat apps

14. 3Teams went native
at scale
Experience
Capability
Reusability
Talent
Maturity
Hybrid & PWA

15. 3Teams went native
at scale
Hybrid & PWA
wrappers
Cross-platform Native
Experience
Capability
Reusability
Talent
Maturity
Hybrid & PWA

16. 3Teams went native
at scale
Hybrid & PWA
wrappers
Cross-platform Native
Experience
Capability
Reusability
Talent
Maturity
Hybrid & PWA Cross-platform

17. 3Teams went native
at scale
Hybrid & PWA
wrappers
Cross-platform Native
Experience
Capability
Reusability
Talent
Maturity
Hybrid & PWA Cross-platform Native

18. 4
Sources: Poq Peak performance report, 2018.
Apps performed better than anyone thought

19. 5Apps create super
customers
Skip the funnel
Bond
Super customer

20. 6Leverage the
ecosystem

21. 7Apps are a mountain
of scope

22. 8We don’t know
what we don’t know

23. 9The community
will help you

24. Thank you